I hria em, khawvel pum huapa trend engemaw zat driving ingredient innovation .

Consumer duhdan danglam zel hian ei leh in industry-a ingredient innovation-ah inthlak danglamna nasa tak a thlen mek a ni.

Pandemic leh khawvel dinhmun avanga thil chiang lo awm thei hrang hrangte chuan preventive healthcare leh climate change chungchanga harsatna awmte sutkian a pawimawhzia a sawi belh a, chu chuan ingredients hrang hrang a siam a ni. Chumi chhanna atan chuan ei leh in lama industry chuan thil siam chhuahna tidanglam thei tur technology thar a chhui mek bawk. Hetah hian consumer demand nena inmil tur thil telte chu ngun zawkin kan thlir a, ei leh in lama industry hmalam hun siamtu trend thenkhat kan pholang bawk.

Preventive health care hian ei leh in composition trends a nghawng a ni.

Khawvel pumah chuan hriselna enkawlna lama invenna kawng hrang hranga inthlak danglamna (preventive approaches) lam hawia inthlak danglamna hi hnial theih loh a awm a ni. He hri leng hian consumer-te ngaihdanah nghawng thui tak a nei a, kan nungchang pawh a nghawng chhunzawm zel dawn a, hriselna pawimawhzia a tilang chiang hle ang. Hei hi mipui tar chak chho zel nen a inzawm chuan mi tam tak chu an taksa leh rilru hriselna humhim turin hma la turin hma la turin a fuih a ni. Consumer tam zawk chuan ei leh in lama hriselna leh hriselna atana hman tur thil an zawng mek a, hei hian thil siamtu leh brand hrang hrangte inkara thil thar siam leh inelna a tichak a ni. Mite chuan ei leh in hi an nunphung atana hun rei tak chhunga investment angin an ngai a.

Southeast Asia-ah chuan traditional food ingredients-a trends lo piang thar a awm a, chutah chuan 'medicine-food homology' exploration thar a awm bawk. He concept, traditional Chinese medicine-a innghat hian tunlai consumer-te zingah traction a nei chho mek a, kan zirchiannaah chuan immune system tichak tura ei leh in hrisel tak dah pawimawh hmasak hi Thailand ramah chuan thil pawimawh tak a ni tih a lang a: Thailand consumer panga zinga pathum chuan an ei leh in-ah immune-boosting foods, fresh-rich foods ang chi immune-boosting foods an ei nasa hle a He immune health lama an ngaihtuahna hi Philippines-ah pawh a ri nasa hle a, kum 45 chunglam consumer zinga zaa 80 chuang chuan ei tur siamna atana hman tur thil an zawng mek a ni.

Mintek report-a zirchianna, Thailand Herbal Ingredients Market Study 2023-ah chuan natural organic ingredients, a bik takin ginger, turmeric, leh ginseng ang chi te chu an thianghlimna, hriselna leh himna tur thilte avang hian an hlu hle tih a lang. Hotta Cool, ready-to-drink ginger herbal drink fortified vitamins C, E leh A te chu, he trend-a man tawh brand zinga mi a ni. Hotta Cool hian hriselna lama duhthlannaah a insiam a, a core ingredient, ginger-a immune-boosting leh digestion-boosting property te a ngaih pawimawh hle.

A chhuahna: Hotta Cool .

damdawi leh ei tur awmna hmun ang chiah hi global .

Tunlai khawthlang market-ah pawh 'remida leh food' tih concept hi a lar hle. Diet leh healthcare inzawmna a pung zel a, diet hi kum leh nunphung nena inzawm health issues active taka enkawl nan hman a ni.

UK-a millennial 10 zinga pasarih chuan kum upat dan azirin an hriselna a tlahniam dawn tih an ngaihtuah ang; Germany-ah chuan kum nga chhungin an hriselna a chhe dawn niin mi 60% chuan an ngaihtuah a ni.

He ngaihtuahna hi ei leh in nena inzawm hriselna lama harsatna chi hrang hrang, type 2 diabetes leh thau lutuk te hian a tizual a ni. Metabolic health tha lo hi taksa rihna nen a inzawm fo a, natna khirh tak tak chi hrang hrang awm theihna a tipung bawk. Chumi atan chuan brand hrang hrangte chuan 'sugar-free' option an pe a, consumer-te’n an metabolic health an thunun theih nan ketogenic diet ang chi diet lar tak tak nen an inmil chho zel a ni.

Tin, thisen sugar control tha ber tur atana green banana powder, cellulose, leh chromium te ang chi thil siam chhuah te pawh a rawn lang chhuak zel bawk. He ei leh in tur siamna atana thil thar chhuahna hmuna thawkrim ber brand pakhat chu US-ah chuan superguts a ni a, an probiotic bar-te chu green banana awmna resistant starch mixture hmanga siam an ni a, chu chu ei leh in atana hman tur thilte’n metabolic health problem an chinfel theih dan tur model a ni. SuperGuts hian an metabolic health tihchangtlun duh consumer te tan diet leh lifestyle solution angin a insiam a ni.

Labels te thiltihtheihna .

Nutrition hrisel zawk siamna atana hman tur thil telte chu a lo thang zel dawn a, khawvel hmun hrang hranga sorkarte thlawpna avanga lo awm a ni. Ram tam tak chuan ei leh in lama industry-in consumer hriselna tihhmasawn tura mawhphurhna a neih ṭhenkhat chu a phur chhuak tur policy khauh zawk an kalpui mek a ni. Sugar, chi, saturated fat leh calorie tihtlem hi thil pawimawh tak a la ni reng a ni. Hei hi sugar tax, thau, salt leh sugar (HFSS) tamna leh pre-pack labeling system, Europe-a Nutri-Score leh UK-a traffic light labelling ang chi hmalaknaah a lang chiang hle. Mintel data atanga a lan dan chuan French, German, Polish leh Spanish consumer zinga 30% aia tam chuan nutritional rating system hi thil siam chhuah a nih dan tur ngaihtuah theihna tha ber niin an ngai a ni. He transparency hian consumer-te chu nutritional content leh product quality chungchangah hriatna nei zawka duhthlanna an siam thei a ni. Nutritively healthier products mamawhna hian product siam chhuahna pui turin ei leh in tur siamna atana thil thar siam belh zelna tur a fuih dawn a ni.

ingredient diversity hian mipui leh planet hriselna a pui a ni .

Kan global food system hian kawng thui tak a zawh tawh a, mahse eng man nge ni ang? Kum zabi kalta chhung khan industrialized food production chuan ei tur siamchhuah chu a man tlawm a, mipui pung zel mamawh phuhruk thei turin a siam a ni. Mahse, flip side a awm a, chu chu environment impact a ni. Resource-intensive farming practices hian planet a tichhe nasa hle a, ran thil siama kan innghahna lutuk emaw, thlai tlemte chauh, buhfai, buhfai leh maize ang chi te hian kan ei leh in supply leh production te chu boruak inthlak danglamna laka a him lohna turin a hnutchhiah a ni.

Sustainability hi khawvel hmun hrang hranga consumer tam tak tan chuan ngaih pawimawh ber a ni. Mintel-a zirchiannaah chuan Canada consumer 10 zinga pali leh US hmun thuma ṭhena hmun khat aia tam chuan sumdawnna hian sustainability tihchangtlunna kawngah mawhphurhna a nei ber niin an ngai. Hmalam hun nghet tak mamawhna sang zel chu ei leh in industry-te chu a thil siamte chi hrang hranga siam a, hun rei tak chhunga industry-in a hman theih nan leh boruak a nghawng theihna tur a tihtlem theih nan sustainable sourcing practices hman a nih theih nan a tichak a ni.

Hei hian resource-intensive animal-based foods aanga thil ha zawk tih theihna lam panna tur ingredient innovation mamawh nghal vat a siam a ni. Mintal-in Global New Product Database (GNPD) a siam dan chuan khawvel puma ei tur thar 3% aia tam chuan plant-derived proteins an pai niin an sawi.

Plant-based proteins bakah hian khawvel puma consumer-te chuan ei leh in dan nghet zawk siam chhuah theihna tura pui turin thil dang an experiment duh bawk. Brand hrang hrangte chuan consumer duh dan an chhang let a, climate-resilient crops-ah an inthlak danglam tan ta a ni. Singapore-a Whatif Foods leh a thil siamte hi entirnan, bambara peanuts nena noodles siam chu thil tel a ni a, leilung hriselna siamṭhatna tur, ruahtui tlak lohna tuar thei tur leh boruak inthlak danglamna hmachhawn thei tura inpeih thei tur regenerative crop ni turin an inpuang a ni.

Source: Whatif Foods .

A tui leh a sustainable ingredients .

Plant-based food industry hian sustainability leh health perspective atanga a appeal vangin ngaihven a hlawh hle a, kum 2018 khan meteoric period a tawng a, he industry hi a la pung zel a (sapang pawhin), a lumna chu a lum chho zauh zauh a, a bik takin product tam tak chu consumer beisei ang a nih loh avangin consumer beisei ang chiah a ni a, chu chu taste, price leh naturalness ang chi attribute a ni.

Sustainability hi thil pawimawh tak a ni a, mahse a mah chauhin consumer ei leh in lama nghawng a neih theih nan a tawk lo mai thei a, taste nen pawh a inzawm a ngai a ni. German consumer hmun thuma ṭhena hmun khat leh French consumer hmun li aanga hmun khat chuan sa thil siam ang bawka thlum leh texture neih chuan sa aiah pakhat dang lei turin a fuih ang tih an pawm ve ve a ni. Austrian Brand Revo hi technology leh ingredient hmanga protein substitute duh ang ang duhsakna pe theitu company a ni. Vegan salmon siam nan 3D printing technology hman an tum thu an puang a, hei hian salmon pangngai ang bawka thin slices leh succulent fiber a pe a ni.

Inflation hun chhunga consumer-te’n sustainable ingredients an dah pawimawh ber tura puih .

Sustainable living chungchangah hriatna a pun zel chung pawhin, inflation hi daltu a la ni reng. Inflation hian consumer-te chu khawthlang ram leh hmar lamah pawh sustainable products aṭanga inthlau emaw, sum tam zawk hman theih loh emaw a nih phah a ni. Inflation a kal zel a, consumer tam zawkin ei tur an lei hunah sustainability dah pawimawh hmasak an tum a, brand-te chuan an environmental credentials an tichak thei a ni. Sustainable choices-a hlutna dah tel a nih chuan, thil siamte chu a awlsam zawk leh a hmuhnawm zawk a, chu chuan consumer-te chu an sum leh pai lama an inpekna tichhe lovin boruak tichhe lo tura thutlukna siam theihna a siamsak a ni.

Engtin nge technology hian ei leh in thil siam thar thar a siam chhuah .

Mintel chuan sustainable ingredient innovation-ah hian technology tharte hian hmun pawimawh tak an chang ngei a beisei. Artificial Intelligence (AI) chu thil thar hmuhchhuahna atan hman a ni tawh-bioactive ingredients company BrightSeed chuan AI hmangin hriselna atana thil hlu tak tak hmuhchhuahna chu a ti chak a ni.

Biofortification technology hian thil thar siamna kawngah pawh thil thar a siam dawn a ni. Precision breeding leh crop fertilizer tihchangtlun hmangin he technology hian thlai chinna tur ei tur dang a pe thei a ni. Hei hi functional foods-a consumer-te ngaihvenna a pun zel nen a inmil a, a bik takin 'healthy aging trend'-a tel ve angin. UK-a consumer panga zinga pali vel chuan an mamawh vitamin leh mineral zawng zawng hmuh chu kum upa lam hrisel tak neih nan a pawimawh hle niin an ngai. Tin, thlai chi hmanga ei leh in lama an lar chhoh zel avangin vitamin B12 tlakchhamna chungchangah pawh ngaihtuahna a pung chho zel a, hei hi rannung thil siamah a awm ber a ni. Chumi atan chuan John Innes Centre, Lettus Grow leh UK-a Quadram Institute atanga zirchiangtu pawl pakhat chuan biofortification technology hmangin solution an siam a. Anni hian pea sprouts fortified with vitamin B12 an siam chhuak a, chutah chuan nitin ei tur atana hman tur B12 chu bawnghnute ei tur pahnih nen a inang a ni. Hei hian technology-in ei leh in lama thil thar, nutrient tam tak awmna a neih theih dan a entir a ni.