Views: 6351 Author: Sage A chhuah hun: 2025-02-19 A bul tanna: FBIF chuan a ti a
Kum 20 kalta chhung khan United States-ah hian soda ei hi a tlangpuiin a tlahniam a ni. Consumer-te’n hriselna an ngaih pawimawh zual zel hi s chhan lian tak a ni . oda tui duh lohna Chutih rual chuan coffee, tea, energy drinks leh tui bottled water ang chi alternative lo chhuak hian consumer-te chu duhthlan tur tam tak a pe a ni.
Hemi tih loh chu prebiotics/probiotics soda drink , a ni a, hei hian brand thar engemaw zat chu category-ah a rawn chhuak a -- Olipop, Poppi, Culture Pop, Zevia -- soda chu a duh loh avangin. Heng brand atanga soda thar tam zawk hian soluble fiber leh prebiotics/probiotics a pai a, brand promotion hian sodas drinks te hriselna atana nghawng tha tak tak, gut health supporting leh digestion tihchangtlunna te a ngaih pawimawh ber a ni.
Digestive health soft drinks , prebiotics sodas telin, khawvel pumah a thang chak hle a, kum 2032-ah chuan dollar tluklehdingawn 27.4 a tling tura ngaih a ni a, compound annual growth rate chu zaa 8.9 vel a nih rin a ni, tiin market research firm Dataintelo chuan a tarlang. Prebiotic soda market hi soda market pumpui nena khaikhin chuan a lian lo hle a, mahse a la thang chak hle a, category thar a ni a, ngaihven a hlawh hle.
Coca-Cola pawhin he market lian zel hi a hmu ve bawk. February 18 khan Coca-Cola chuan an Simply brand chuan prebiotic soda line thar Simply Pop an tlangzarh dawn tih an puang. Natural, simple ingredients, additives tel lo, leh flavor hrang hrang hmanga hriat lar Simply hi a tir chuan Coca-Cola chuan consumer-te'n in tur hrisel leh quality sang tak an mamawhna chhanna atan an siam a ni. Simply product line-ah hian juice chi hrang hrang, juice drinks, leh tunah chuan prebiotic soda te a awm tawh bawk.
Simply Pop hian can khatah prebiotic fiber gram ruk 'gut health pui turin,' a pai bakah vitamin C leh zinc a pai bawk. Brand hian sugar dah belh a nih loh thu an sawi a, in tur thlum hi thei tui atanga lo chhuak niin an sawi a, hei hi a thil tel 20% atanga 30% vel a ni.
Tunah hian Simply Pop hi flavour panga - strawberry, pineapple Mango, lime, fruit punch leh citrus punch te a awm a, February thla tawp lamah retailer leh Amazon Fresh-ah te lei theih a ni dawn a, can khatah $2.49 a ni ang.
Coca-Cola siam Simply Pop hian prebiotics soda market a luh hma hian market-a brand langsar ber berte chu Poppi leh Olipop te an ni. Kum 2024-a $mtd 500 chuang hralhna nei company hian tun hnai khan Super Bowl ads-ah an thil siam chu 'the Better Soda.' tia an puang chhuak a, hei hi a hnuhnung zawk pawh hian kum 2024 khan $mtd 400 zet a lalut a, kar khat kalta chauh khan Series C funding round $mtd 50 a puang a, tunah chuan $tld 1.85 a ni tawh. 'Olipop hi beverage company lian ber pawl a ni a, he scale hi a thleng a, he category hi a redefining a, health-conscious consumer-te nena inmil premium alternative a pe a ni,' tiin a investor-te chuan an sawi.
Olipop leh Poppi te hian an thil siam hi gut health atan a tha hle niin an market vek a ni.
Olipop chuan prebiotic soda chu 'prebiotic fiber tamna soda drink, gut hriselna thlawptu a ni.' tiin a sawi. Poppi hian an thil siam chu 'the better soda' tiin a advertise a, sugar tlem zawk, calorie tlem zawk leh gut healthy prebiotics a awm bawk.
Beverage innovation hian consumer te tan flavor duhthlanna tam zawk a thlen a ni.
Traditional taste-ah chauh tihkhawtlai a ni tawh lo va, tunah chuan taste bud hrang hrangte mamawh phuhruk turin novel leh unique combination chi hrang hrang kan ei thei tawh a ni. Thlai leh thlai inzawmkhawm mak tak mai emaw, thil rimtui chi hrang hrang thlum danglam tak emaw pawh ni se, kan lei chu zinkawng tui tak chu nuam a ti hle.
Pahnihnaah chuan thil thar siamna hian hriselna lam hawia in tur siam chhuahna a tichak hle. In tur tam zawkah hian thil angkai tak tak, vitamin, mineral, probiotics, etc. te dah tel a ni a, chu chuan eitur tui tak tak kan ei theih nan a pui a, chutih rualin kan taksaah nutrients a pe bawk a, hrisel takin a awm bawk.
Chu bakah, beverage innovation hian consumer-te’n personalization an tumna pawh a tawk bawk. Mimal duh zawnga siam emaw, logo bik nei emaw pawh ni se, customized drinks hian in tur kan thlan hunah kan style danglam tak kan pholang thei a ni.
Flavour thar chhui ngamna hian beverage history record chu a ti thar leh thei reng a ni.
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