The World Food Innovation Award 2025 chu puan a ni dawn a - nakin lawka zu tlem in tur trend

March 17, 2025 chawhnu lam khan FoodBev buatsaih World Food Innovation Awards vawi 11-na dawngtu te chu London, UK-a IFE International Food and Beverage Exhibition-ah an puang a.

FoodBev-in a tarlan danin, kumina chawimawina hi a tam ber a, khawvel hmun hrang hranga company 100 chuang chuan category 24-ah shortlist an nei a, chung zingah chuan Best Functional Product, Beverage Innovation, Best Technology Innovation leh Best Snacks te pawh a tel. Kumin awards hian consumer mamawh danglam zel phuhruk a pawimawhzia a tarlang a, food industry tan hmalam hun nghet leh nutrient tam tak siam a pawimawhzia a tarlang bawk.

Kumin hian beverage category-a award pahnih chu non-alcoholic cocktails-ah a kal a, chu chu low leh no addition-a innghat a ni a, mihring hriselna tihhmasawn tumna concept nen a inzawm a ni.

1.1. Low/no addition product award tha ber a ni.

Betty Buzz - A rilru a buai em em a, a rilru a hah em em bawk a.

Betty Buzz hi drink brand a ni a, actor Blake Lively chuan a din a ni. A betty buzz sparkling apple ginger sour cherry a ni. Mocktail hi non-alcoholic cocktail a ni a, apple, ginger leh sour cherry flavor te a inzawm khawm a ni. He thil siam hi carbonated water, agave syrup, apple juice, raw ginger juice, cherry juice leh raw material dang hmanga siam a ni. Juice content hi 14% a ni a, artificial color leh sweeteners a awm lo.

2.tha ber . Beverage innovation

Nanyang Polytechnic - A rilru a hah lutuk chuan a rilru a buai em em a.

Trio Elixirs hi non-alcoholic cocktail a ni a, hydration leh gut health tihhmasawn a beisei a ni. Nanyang Polytechnic (Singapore) siam,  

~!phoenix_var110_0!~~!phoenix_var110_1!~

Global low leh non-alcoholic beverage hralhna chu kum 2023-2027 aiin compound annual growth rate 6%-in a pung dawn a, non-alcoholic category chu CAGR 7%-ah a pung dawn a ni. Khawvel puma non-alcoholic beer hralhna chu kum 2023-ah 6%-in a pung dawn a, spirits chu 15%-in a pung dawn a, wine market pawhin hmasawnna chak tak a nei reng dawn bawk.

Non-alcoholic wine market size hi kum 2027-ah chuan USD tluklehdingawn 4.5 a tling dawn niin an sawi a, kum 2034-ah chuan kum 2034-ah chuan kum 2034-ah chuan on-alcoholic beverages market size zawng zawng chu USD tluklehdingawn 663.54 a tling dawn niin an sawi (Cagr 7.55%) 1 .

1 .

China Domestic 4 : Kum 2023-ah chuan non-alcoholic beer retail scale chu yuan tluklehdingawn 1.324 a tling dawn a, compound kum khata a punna rate chu 29.61% a ni ang; Nakin lawka demand growth chu 8.3% a nih beisei a ni.

Europe & USA : Khawvel puma zu awm lohna beer market share (2024) zinga 31.2% chu US a ni a, UK chuan hriselna lama harsatna a neih avangin mamawhna a tipung a France chuan zu in loh wine quality a tichangtlung chho zel a, technological innovation hmangin reverse osmosis leh vacuum distillation te a siam a ni.

Health leh rational consumption trends
consumer (a bik takin demographic naupang zawk) te chuan sugar hniam, thau tlem, zu tel lo, emaw zu tel lo in tur te chu indulgence neia hriselna hriatnaah an dah pawimawh ber a ni. Japanese mimal kum 20-30 inkar zinga a chanve aia tam chuan zu an in lo a, khawvel puma puitling zinga 41% chuan zu in tihtlem an tum thung. Functional demands a sang chho zel a, products infuse-a siam, adaptogens (eg, Ashwagandha) leh probiotics te chu immune support leh gut health ang chi niche mamawhnate ngaihtuah turin.

Technological innovation leh category evolution
advanced production process (entir nan, cere column technology hmanga siam) chuan zu in loh tur in tur, traditional flavor tlakchhamna a chinfel sak a, premiumization a ti chak hle. thil siam chhuah chi hrang hrang—beer, wine, spirit alternatives, leh . R eady-to-drink (RTD) cocktails —Tunlai hian consumption scenario hrang hrang, casual gathering atanga formal occasion thlengin cater.

Sociocultural shifts
hian expanding mipui tam tak a ti a, demographic chu demographic a ni a, social setting-ah zu tel lo option a normal tir a, brand-te chuan emotional resonance chawisang turin lifestyle-driven marketing an hmang a ni. Consumer naupang zawkte chuan market dominance an khalh a, an demand a, hyper-personalization an phut a, chu chu AI-enabled customization of flavors leh packaging for differentiation ang chi te hi a ni.

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Emerging market leh niche segment hrang hrangte .

Asia -Pacific leh Middle East bial te , mipui tamna hmun leh hriselna lama hriatna harhthar te hian hmasawnna an thunun dawn a ni. Functional beverages (eg, sleep-aid leh energy-boosting formulations) leh cross-category collaboration (eg, tea-infused non-alcoholic cocktails) te hian thil thar siamna tur hmun tha tak a pe a ni.

khaihtawi

Non-alcoholic beverage market chu 'Niche alternative' a ah a lo thang chho ta a angin red 'Mainstream health-oriented choice'- , chu chu health prioritization- in a fuel a ni a , technological breakthroughs , leh youth-driven-in power ‌ a lei a ni . Nakin lawka inelna neih tur chu quality tihchangtlunna , scenario-driven innovation (eg, hybrid usage occasions), leh sustainability capabilities te a ni ang . Brand-te chuan a ngai a ni .differentiation leh scalability inkara balance an siam hun rei tak chhunga hlutna an neih theih nan

Hainan Hiuier hian geographical location a nei sang zawk a, beverage product chi hrang hrang atan thei raw material thar a pe bawk. Kanmahni in tur siam leh filling plant kan nei a, professional-te hnenah zu in tur leh zu ni lo drinks customized processing services pek theihna tur kan nei bawk. Production filling line 5 a nei a, professional beverage research leh development team a nei bawk.

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