World Food Innovation Award 2025 Puan A Ni - Zu tlem zawk in tur hmalam hun tur

March 17, 2025 tualchhung hun anga chawhnu khan FoodBev buatsaih World Food Innovation Awards vawi 11-na dawngtu turte chu London, UK-a IFE International Food and Beverage Exhibition-ah puan a ni.

FoodBev tarlan danin, kumina chawimawina hi a lian ber a ni a, khawvel hmun hrang hrang aṭangin company 100 chuang chu category 24-ah shortlist an ni a, chung zingah chuan best functional product, Best beverage innovation, best technology innovation leh best snacks te an tel. Kumin chawimawina hian consumer mamawh danglam zel phuhruk a pawimawhzia a tarlang a, food industry tana hmalam hun nghet leh nutrient tam tak siam a pawimawhzia a tarlang bawk.

Kumin hian beverage category-ah chawimawina pahnih chu non-alcoholic cocktail-ah a ni a, hei hi low leh no addition-a innghat niin mihring hriselna tihhmasawn tumna concept nen a inzawm a ni.

1.1. Best Low/No Addition Product Award dawng tur a ni

Betty Buzz - A rilru a buai em em a, a rilru a hah em em bawk a

Betty Buzz hi drink brand a ni a, actor Blake Lively-a din a ni. A Betty Buzz Sparkling Apple Ginger Sour Cherry chu a rawn lang chhuak a Mocktail hi zu tel lo cocktail a ni a, apple, ginger leh sour cherry thlum hrang hrang a inzawm khawm a ni. He thil hi carbonated water, agave syrup, apple tui, raw ginger juice, cherry tui leh raw material dang atanga siam a ni. A tui awm zat hi 14% a ni a, artificial color leh sweeteners a pai lo.

2.In tur ber thar tha ber

Nanyang Polytechnic-ah hian Trio Elixirs a awm a

Trio Elixirs hi Nanyang Polytechnic (Singapore) siam, non-alcoholic cocktail a ni a , hydration leh gut health tihhmasawn a beisei. 

~!phoenix_var120_0!~~!phoenix_var120_1!~

Khawvel puma low leh non-alcoholic beverage hralhna hi kum 2023-2027 chhung hian compound annual growth rate 6%-in a pung tura ngaih a ni a, non-alcoholic category chu CAGR 7% 34-in a pung dawn a ni. Khawvel pumah non-alcoholic beer hralhna chu kum 2023-ah 6%-in a pung ang a, spirits chu 15%-in a pung ang a, wine market pawh hian hmasawnna chak tak a nei chhunzawm zel dawn a ni .

Non-alcoholic wine market size hi kum 2027-ah USD tluklehdingawn 4.5 a tling dawn niin an sawi a, kum 2025-a USD tluklehdingawn 320.45 a nih laiin kum 2034-ah chuan non-alcoholic beverages market size zawng zawng chu USD tluklehdingawn 663.54 a tling dawn niin an sawi bawk (CAGR 7.55%) tih a ni

tih a ni

China domestic : non-alcoholic beer retail scale chu kum 2023-ah yuan tluklehdingawn 1.324 a tling dawn a, compound annual growth rate chu 29.61% a ni ang; Nakin lawkah demand growth chu 8.3% a nih beisei a ni .

Europe & USA : Khawvel puma zu tel lo beer market share (2024)-ah US hian 31.2% a luah a, UK hian hriselna lama harsatna avangin mamawhna a tipung a ; France hian zu tel lo wine quality chu technology lama thil thar, reverse osmosis leh vacuum distillation hmangin a tichangtlung chho mek a ni.

Health and Rational Consumption Trends
Consumer (a bik takin demographic naupang zawk) te chuan health consciousness leh indulgence inthlauhna atan sugar tlem, thau tlem, zu tlem, emaw zu tel lo in tur an dah pawimawh ber a ni Japanese mimal kum 20-30 inkar zinga a chanve aia tam chuan zu an in lo a, khawvel puitling zinga 41% chuan zu in tihtlem an tum thung . Functional demand a sang chho zel a, immune support leh gut health ang chi niche needs te ngaihtuah turin adaptogens (eg, ashwagandha) leh probiotics te infused product te a awm bawk.

Technological Innovation leh Category Evolution
Advanced production process (eg, spinning cone column technology ) chuan zu tel lo in tur-a traditional flavor tlakchhamna chu a chinfel sak a, premiumization a ti chak hle. Product format hrang hrang—beer, wine, spirit alternative, leh r eady-to-drink (RTD) cocktails —tunah chuan consumption scenario hrang hrang, casual gathering atanga formal occasion thlengin a cater a ni.

Sociocultural Shifts
'sober-curious' demographic lo pung zel hian social setting-ah zu in loh duhthlanna chu a normalize mek a, brand-te chuan lifestyle-driven marketing hmangin emotional resonance an siam chhuak a ni. Consumer naupang zawk, market dominance tichaktu te chuan hyper-personalization an mamawh a, chu chu AI-enabled customization of flavors leh packaging for differentiation te hi a ni.

tih a ni

thar chhuak leh Niche Market Segment te

Asia -Pacific leh Middle East bial , mihring tamna leh hriselna lama ngaihtuahna harh chhuakin a hruai a , hmasawnna chu thunun turin an inpeih tawh a ni. Functional beverages (eg, sleep-aid leh energy-boosting formulations) leh cross-category collaboration (eg, tea-infused non-alcoholic cocktails) te hian thil thar siamna tur hmun tha tak a pe a ni.

khaihtawi

Zu ni lo in tur market chu 'niche alternative' atanga ah a lo thang chho ta a 'mainstream health-oriented choice' , hei hi health prioritization , technological breakthroughs , leh youth-driven purchasing power te hian a tichak a ni . Nakin lawka inelna chu quality tihsan , scenario-driven innovation (eg, hybrid usage occasions), leh sustainability capabilities te a ni ang . Brand te hian a ngai a ni .differentiation leh scalability inkara balance an siam hun rei tak chhunga hlutna an neih theih nan

Hainan Hiuier hian hmunhma sang zawk a nei a, in tur chi hrang hrang atan thei thar raw materials a pe chhuak thin. Kan in tur siamna leh filling plant kan nei a, professional takin zu leh zu ni lo in tur customized processing services kan pe thei a ni. Production filling line 5 a nei a, professional beverage research leh development team a nei bawk.

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