Ukubuka: 0 Umbhali: Isikhathi Sokushicilela Isihleli Sesayithi: 2025-03-19 Umsuka: Isayithi
Ntambama yangomhla ziyi-17 kuNdasa wezi-2025 ngesikhathi sasekhaya, abawine Imiklomelo Ye-11 Yomhlaba Wokusungula Ukudla obuhlelwe ngabakwaFoodBev bamenyezelwa e-IFE International Food and Beverage Exhibition eLondon, e-UK.
Ngokubika kweFoodBev, imiklomelo yalo nyaka ngeyemikhulu kunayo yonke, njengoba izinkampani ezingaphezu kuka-100 emhlabeni wonke zihlungwe emikhakheni engu-24, okuhlanganisa nomkhiqizo osebenza kahle kakhulu, i-Best Beverage innovation, ukusungulwa kwezobuchwepheshe obuhle kanye nokudla okulula. Imiklomelo yalo nyaka igqamisa ukubaluleka kokuhlangabezana nezidingo zabathengi ezishintshayo kanye nokwakha ikusasa elisimeme nelinothe ngemisoco embonini yokudla.
Kulo nyaka, imiklomelo emibili esigabeni sesiphuzo yaya kuma-cocktails angewona utshwala, asekelwe ekunciphiseni futhi akukho okungeziwe futhi kuhlanganiswe nomqondo wokukhuthaza impilo yomuntu.
1.1. Umklomelo Womkhiqizo Ongcono Kakhulu Ophansi/Ongekho Owengeziwe
Shwi Nomtekhala - Sparkling Apple Ginger Sour Cherry Mocktail
UBetty Buzz wuhlobo lwesiphuzo olwasungulwa umlingisi uBlake Lively. I-Betty Buzz Yakhe Ekhazimulayo Ye-Apple Ginger Sour Cherry I-Mocktail iyi-cocktail engeyona utshwala ehlanganisa ukunambitheka kwe-apula, i-ginger kanye ne-cherry emuncu. Umkhiqizo wenziwa ngamanzi ane-carbonated, isiraphu ye-agave, ijusi ye-apula, ijusi ye-ginger eluhlaza, ijusi ye-cherry nezinye izinto zokusetshenziswa. Okuqukethwe kwejusi kungu-14%, futhi akuqukethe imibala yokwenziwa kanye nama-sweeteners.
2.I-Best Beverage Innovation
I-Nanyang Polytechnic - I-Trio Elixirs
I-Trio Elixirs i- engeyona into edakayo cocktail eyakhiwe yi-Nanyang Polytechnic (Singapore) ethemba ukukhuthaza ukugeleza kwamanzi kanye nempilo yamathumbu.
~!phoenix_var120_0!~~!phoenix_var120_1!~
Ukuthengiswa kweziphuzo ezidakayo eziphansi nezingezona utshwala emhlabeni jikelele kulindeleke ukuthi kukhule ngesilinganiso sokukhula sonyaka esiyi-6% kusuka ngo-2023-2027, kanti isigaba esingenabo utshwala sikhula ku-CAGR ka-7% 34. Ukuthengiswa kukabhiya okungekhona utshwala emhlabeni wonke kuzokwenyuka ngo-6% ngo-2023, i-spirit ngo-15%, kanti imakethe yewayini nayo izogcina ukukhula okuqinile.
Usayizi wemakethe yewayini engeyona eyotshwala kulindeleke ukuthi ufinyelele ku-USD 4.5 billion ngo-2027, kanti usayizi wemakethe yeziphuzo ezidakayo uwonke kulindeleke ukuthi ufinyelele ku-USD 663.54 billion ngo-2034 usuka ku-USD 320.45 billion ngo-2025 (CAGR 7.55%). .
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I-China yasekhaya : isikali sokuthengisa ubhiya ongaphuzi sizofinyelela ku-1.324 billion yuan ngo-2023, ngenani lokukhula elihlanganisiwe lonyaka lama-29.61%; Ukukhula kwesidingo sesikhathi esizayo kulindeleke ukuthi kube ngu-8.3%.
I-Europe & USA : I-US yenza u-31.2% wesabelo semakethe sikabhiya ongenatshwala emhlabeni jikelele (2024), kanti i-UK iqhuba ukukhula kwesidingo ngenxa yezinkinga zezempilo; I-France ithuthukisa ikhwalithi yamawayini ayo angenatshwala ngokusebenzisa izinto ezintsha zobuchwepheshe ezifana ne-reverse osmosis kanye ne-vacuum distillation.
Amathrendi Okusebenzisa Ezempilo Nokuphusile
Abathengi (ikakhulukazi abantu abasebasha) babeka kuqala ushukela ophansi, amafutha amancane, utshwala obuncane, noma iziphuzo ezingenatshwala ukuze balinganisele ukuqaphela impilo nokuzitika. Ngaphezu kwesigamu sabantu baseJapan abaneminyaka engama-20-30 ababuphuzi utshwala, kuyilapho u-41% wabantu abadala emhlabeni wonke behlela ukunciphisa ukuphuza utshwala. Izimfuno ezisebenzayo ziyakhuphuka, nemikhiqizo efakwe ama-adaptogens (isb, i-ashwagandha) kanye nama-probiotics ukubhekana nezidingo ze-niche ezifana nokusekelwa kwamasosha omzimba nempilo yamathumbu.
I-Technological Innovation kanye ne-Category Evolution
Izinqubo zokukhiqiza ezithuthukisiwe (isb, ubuchwepheshe bekholomu yekhoni ephothayo) kuxazulule ukushoda kwe-flavour yendabuko eziphuzweni ezingenatshwala, ukusheshisa ukwenziwa kwe-premium. Amafomethi omkhiqizo ahlukahlukene—okuhlanganisa ubhiya, iwayini, ezinye izindlela zomoya, kanye ama -cocktails okuphuza (i-RTD) - manje ahlinzekela izimo ezihlukahlukene zokusetshenziswa, kusukela emibuthanweni evamile kuya emicimbini esemthethweni.
Ukushintsha Kwezenhlalo Yamasiko
Ukukhula kwabantu 'okunelukuluku lokufuna ukwazi' kunciphisa izinketho ezingenatshwala ezindaweni zokuxhumana nabantu, ngamabhrendi asebenzisa ukumaketha okuqhutshwa indlela yokuphila ukuze kugqugquzele ukuzwana kwemizwelo. Abathengi abasebasha, ukushayela imakethe ukubusa, bafuna ukwenziwa komuntu siqu okukhulu, okufana nokwenza ngokwezifiso okuvunyelwe kwe-AI kwama-flavour kanye nokupakishwa ukuze kuhlukaniseke.
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Izifunda zase-Asia-Pacific kanye naseMpumalanga Ephakathi , eziqhutshwa izizinda eziningi zabantu kanye nokwazi kwezempilo okuvusa amadlingozi , zikulungele ukubusa ukukhula. Iziphuzo ezisebenzayo (isb., izinsiza zokulala nezokuthuthukisa amandla) kanye nokusebenzisana kwezigaba ezahlukene (isb., ama-cocktail angewona utshwala) afaka umhlabathi ovundile wokusungula izinto ezintsha.
Imakethe yesiphuzo esingenabo utshwala isishintshile 'enye indlela' yaya 'ekukhetheni okugxile kwezempilo okujwayelekile' , okugqugquzelwa ukubeka phambili kwezempilo , impumelelo yezobuchwepheshe , namandla okuthenga aqhutshwa yintsha . Umncintiswano wesikhathi esizayo uzogxila ekuthuthukisweni kwekhwalithi , ukusungula izinto ezintsha eziqhutshwa yisimo (isb., izikhathi zokusetshenziswa okuxubile), kanye namandla okuzinza . Amabhrendi kufanele alinganise ngokuhlelekile phakathi kokuhlukanisa nokukaleka ukuze athathe inani lesikhathi eside.
I-Hainan Hiuier inendawo esezingeni eliphezulu futhi inikeza izithelo ezintsha zokusetshenziswa kwazo zonke izinhlobo zemikhiqizo yesiphuzo. Sinemishini yethu yokukhiqiza isiphuzo kanye nesitshalo sokugcwalisa, ochwepheshe ukuhlinzeka amakhasimende ngeziphuzo ezidakayo neziphuzo ezingezona ezidakayo izinsizakalo zokucubungula ezenziwe ngokwezifiso. Inemigqa yokugcwalisa yokukhiqiza emi-5, kanye nethimba locwaningo nokuthuthukiswa kwesiphuzo esiphrofeshinali.
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