Lub Ntiaj Teb Khoom Noj Khoom Haus Innovation Award 2025 Tshaj Tawm - Lub Neej Yav Tom Ntej ntawm Cov Dej Haus Dej Haus

Nyob rau yav tav su ntawm Lub Peb Hlis 17, 2025 lub sijhawm hauv zos, cov yeej ntawm 11th World Food Innovation Awards tau tsim los ntawm FoodBev tau tshaj tawm ntawm IFE International Food and Beverage Exhibition hauv London, UK.

Raws li FoodBev, cov khoom plig xyoo no yog qhov loj tshaj plaws, nrog ntau tshaj 100 lub tuam txhab los ntawm thoob plaws lub ntiaj teb shortlisted nyob rau hauv 24 pawg, suav nrog cov khoom ua tau zoo tshaj plaws, Cov dej haus zoo tshaj plaws innovation, zoo tshaj plaws technology innovation thiab khoom noj txom ncauj zoo tshaj plaws. Cov khoom plig xyoo no qhia txog qhov tseem ceeb ntawm kev hloov pauv cov neeg siv khoom xav tau thiab tsim kom muaj kev noj qab haus huv thiab muaj txiaj ntsig zoo rau yav tom ntej rau kev lag luam zaub mov.

Xyoo no, ob qhov khoom plig hauv cov dej haus tau mus rau cov dej cawv tsis muaj cawv, uas yog raws li qhov qis thiab tsis muaj qhov sib ntxiv thiab ua ke nrog lub tswv yim ntawm kev txhawb nqa tib neeg kev noj qab haus huv.

1.1. Qhov zoo tshaj plaws qis / Tsis muaj khoom plig ntxiv

Betty Buzz - Sparkling Kua Ginger Sour Cherry Mocktail

Betty Buzz yog ib hom dej haus uas tsim los ntawm actor Blake Lively. Nws Betty Buzz Sparkling Kua Ginger Sour Cherry Mocktail yog ib qho dej cawv tsis muaj cawv uas ua ke nrog cov kua txiv hmab txiv ntoo, qhiav thiab qaub cherry. Cov khoom yog tsim los ntawm cov dej carbonated, agave syrup, kua kua txiv, kua txiv hmab txiv ntoo, kua txiv hmab txiv ntoo thiab lwm yam khoom siv raw. Cov kua txiv hmab txiv ntoo yog 14%, thiab nws tsis muaj cov xim cuav thiab cov khoom qab zib.

2.Qhov Zoo Tshaj Plaws Innovation

Nanyang Polytechnic - Trio Elixirs

Trio Elixirs yog ib qho tsis muaj cawv dej cawv uas tsim los ntawm Nanyang Polytechnic (Singapore) uas vam tias yuav txhawb nqa dej thiab lub plab noj qab haus huv. 

~!phoenix_var120_0!~~!phoenix_var120_1!~

Lub ntiaj teb no qis thiab tsis muaj dej cawv muag yuav tsum loj hlob ntawm qhov sib xyaw ua ke txhua xyoo kev loj hlob ntawm 6% txij xyoo 2023-2027, nrog rau qeb tsis muaj cawv loj hlob ntawm CAGR ntawm 7% ​​34. Ntiaj teb no tsis muaj cawv npias muag yuav nce 6% hauv 2023, ntsuj plig los ntawm 15%, thiab kev lag luam cawv kuj tseem yuav muaj kev loj hlob zoo.

Kev lag luam uas tsis muaj cawv cawv loj yog kwv yees kom ncav cuag $ 4.5 nphom los ntawm 2027, thiab tag nrho cov dej cawv ua lag luam loj yog kwv yees kom ncav cuag $ 663.54 billion los ntawm 2034 los ntawm USD 320.45 billion hauv 2025 (CAGR 7.55%). cov

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Tuam Tshoj hauv tsev: tsis muaj cawv npias khw muag khoom nplai yuav ncav cuag 1.324 billion yuan hauv 2023, nrog rau kev loj hlob txhua xyoo ntawm 29.61%; Kev loj hlob yav tom ntej xav tau yog 8.3%.

Tebchaws Europe & Tebchaws Asmeskas: Tebchaws Asmeskas suav txog 31.2% ntawm lub ntiaj teb cawv tsis pub npias ua lag luam (2024), nrog rau UK tsav tsheb loj hlob hauv kev thov vim muaj kev txhawj xeeb txog kev noj qab haus huv; Fabkis tab tom txhim kho qhov zoo ntawm nws cov cawv tsis muaj cawv los ntawm kev tsim kho tshiab xws li thim rov qab osmosis thiab lub tshuab nqus tsev distillation.

Kev noj qab haus huv thiab kev noj qab haus huv Trends Consumption Trends Consumption Trends Consumption Trends Consumption Trends Consumption Trends Consumption Trends Consumption Trends Consumption Trends Consumption Trends Consumption Trends Consumption Trends Consumption Trends Consumption Trends Consumption Trends Consumption Trends Consumption Trends Consumption Trends Consumption Trends
Consumption Trends Consumption Trends Consumption Trends Consumption Trends Consumption Trends Consumption Trends Tshaj li ib nrab ntawm cov neeg Nyij Pooj hnub nyoog 20-30 tsis txhob haus cawv, thaum 41% ntawm cov neeg laus hauv ntiaj teb npaj txo kev haus cawv. Cov kev xav tau ua haujlwm tau nce ntxiv, nrog rau cov khoom siv nrog cov khoom siv adaptogens (xws li ashwagandha) thiab probiotics los daws cov kev xav tau tshwj xeeb xws li kev tiv thaiv kab mob thiab lub plab noj qab haus huv.

Technological Innovation thiab Qeb Evolution
Cov txheej txheem ntau lawm (piv txwv li, spinning cone kem thev naus laus zis) tau daws cov teeb meem ib txwm muaj nyob rau hauv cov dej haus tsis muaj cawv, ua kom muaj txiaj ntsig zoo dua. Ntau hom khoom lag luam-xws li npias, cawv txiv hmab, lwm yam khoom plig, thiab r yooj yim-rau- haus (RTD) cocktails - tam sim no ua rau muaj ntau yam kev noj haus, los ntawm kev sib sau ua ke mus rau lub sijhawm raug cai.

Sociocultural Shifts
Qhov nthuav dav 'sober-curious' pej xeem yog normalizing cawv tsis muaj cawv nyob rau hauv kev sib raug zoo chaw, nrog rau cov hom leveraging lub neej-tsav kev lag luam los txhawb kev xav resonance. Cov tub ntxhais hluas cov neeg siv khoom, tsav kev ua lag luam muaj zog, xav tau tus kheej tus kheej, xws li AI-tsim kev hloov kho ntawm cov tsw thiab ntim rau kev sib txawv.

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Emerging Markets thiab Niche Segments

Cov cheeb tsam Asia-Pacific thiab Middle East , uas tau tsav los ntawm cov pej xeem loj hauv paus thiab kev paub txog kev noj qab haus huv , tau npaj los tswj kev loj hlob. Cov dej haus ua haujlwm (xws li, kev pab pw tsaug zog thiab kev txhawb nqa lub zog) thiab kev sib koom ua ke (piv txwv li, tshuaj yej-infused non-alcoholic cocktails) muab cov av zoo rau kev tsim kho tshiab.

Cov ntsiab lus

Kev lag luam uas tsis muaj dej cawv tau hloov zuj zus los ntawm 'niche lwm txoj' mus rau 'kev xaiv noj qab haus huv tseem ceeb' , txhawb nqa los ntawm kev saib xyuas kev noj qab haus huv , kev siv thev naus laus zis , thiab cov tub ntxhais hluas-tsav kev yuav khoom . Kev sib tw yav tom ntej yuav ua rau muaj kev txhim kho zoo , qhov xwm txheej uas tau tsav los ntawm kev tsim kho tshiab (xws li, hybrid siv lub sijhawm), thiab kev muaj peev xwm ua tau zoo . Cov hom lag luam yuav tsum muaj kev sib tw ua kom muaj kev sib npaug ntawm qhov sib txawv thiab kev ua kom muaj peev xwm los ntes tus nqi mus sij hawm ntev.

Hainan Hiuier muaj thaj chaw zoo tshaj plaws thiab muab cov txiv hmab txiv ntoo tshiab rau txhua yam khoom haus. Peb muaj peb tus kheej cov dej haus ntau lawm thiab sau cog, kev tshaj lij los muab cov neeg siv khoom nrog cov dej cawv thiab cov dej haus uas tsis yog cawv customized ua cov kev pabcuam. Muaj 5 cov kab ntau lawm, thiab cov kws tshaj lij kev tshawb fawb thiab kev loj hlob pab pawg.

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