Okulaba: 0 Omuwandiisi: Omuwandiisi w'omukutu Obudde bw'okufulumya: 2025-03-19 Ensibuko: Ekibanja
Akawungeezi ka March 17, 2025 mu budde bw’eggwanga, abawanguzi b’empaka z’ensi yonna ez’obuyiiya bw’emmere ez’omulundi ogwa 11 ezategekebwa ekitongole kya FoodBev baalangiriddwa mu mwoleso gw’emmere n’ebyokunywa ogw’ensi yonna ogwa IFE mu kibuga London ekya Bungereza.
Okusinziira ku mukutu gwa FoodBev, engule z’omwaka guno ze zisinga obunene, nga kkampuni ezisoba mu 100 okuva mu nsi yonna ze zasunsuddwa mu biti 24, omuli ekintu ekisinga okukola obulungi, Okuyiiya ebyokunywa ebisinga obulungi, okuyiiya tekinologiya asinga n’emmere ey’empeke esinga obulungi. Engule z’omwaka guno ziraga obukulu bw’okutuukiriza ebyetaago by’abaguzi ebikyukakyuka n’okuzimba ebiseera eby’omu maaso ebiwangaala era ebirimu ebiriisa eri eby’emmere.
Omwaka guno, engule bbiri mu mutendera gw’ebyokunywa zaaweereddwa cocktails ezitali za mwenge, nga zino zeesigamiziddwa ku low and no additional era nga zigatta wamu n’endowooza y’okutumbula obulamu bw’abantu.
1.1. Engule y’ebintu ebisinga obulungi ebya wansi/ebitaliimu kwongerako
Betty Buzz - omukaawa ogw'entungo y'obulo obumasamasa Omukwano gwa Cherry
Betty Buzz kkampuni ya byokunywa eyatandikibwawo munnakatemba Blake Lively. Yaayo Betty Buzz Sparkling Apple Ginger Cherry enkaawa Mocktail ye cocktail etali ya mwenge ng’egatta obuwoomi bwa apple, ginger ne sour cherry. Ekintu kino kikolebwa mu mazzi agalimu kaboni, agave syrup, omubisi gw’obulo, omubisi gwa ginger embisi, omubisi gwa cherry n’ebintu ebirala ebisookerwako. Ebirimu omubisi guli ebitundu 14%, era temuli langi za kicupuli n’ebiwoomerera.
2.obusinga obulungi bw'ebyokunywa Obuyiiya
Nanyang Polytechnic - Ebiwuka ebisatu ebiyitibwa Trio Elixirs
Trio Elixirs ye etali ya mwenge cocktail eyakolebwa aba Nanyang Polytechnic (Singapore) nga esuubira okutumbula amazzi n’obulamu bw’ekyenda.
Okutunda ebyokunywa ebitono n’ebitali bya mwenge mu nsi yonna kusuubirwa okukula ku kigero ky’okukula kw’omwaka okwa 6% okuva mu 2023-2027, ng’ekika ekitali kya mwenge kikula ku CAGR ya 7% 34. Okutunda bbiya atali wa mwenge mu nsi yonna kugenda kweyongera ebitundu 6% mu 2023, omwenge ebitundu 15%, era akatale ka wayini nako kagenda kukuuma enkulaakulana ey’amaanyi .
Akatale ka wayini atali mu mwenge kasuubirwa okutuuka ku buwumbi bwa doola 4.5 mu mwaka gwa 2027, ate okutwalira awamu akatale k’ebyokunywa ebitali bya mwenge kasuubirwa okutuuka ku buwumbi bwa doola 663.54 mu mwaka gwa 2034 okuva ku buwumbi bwa doola 320.45 mu 2025 (CAGR 7.55%) .
China domestic : bbiya atali wa mwenge okutunda bbiya agenda kutuuka ku kawumbi ka Yuan 1.324 mu 2023, nga compound annual growth rate ya 29.61%; Okukula kw’obwetaavu mu biseera eby’omu maaso kusuubirwa okuba ebitundu 8.3% .
Europe & USA : Amerika ekola ebitundu 31.2% ku katale ka bbiya ataliimu mwenge mu nsi yonna (2024), nga Bungereza y’evuga okukula mu bwetaavu olw’okweraliikirira eby’obulamu ; Bufalansa erongoosa omutindo gwa wayini zaayo ezitaliimu mwenge ng’eyita mu buyiiya bwa tekinologiya nga reverse osmosis ne vacuum distillation.
Emitendera gy’Ebyobulamu n’Ebyokunywa mu Magezi
Abaguzi (naddala abantu abato) bakulembeza ebyokunywa ebirimu ssukaali omutono, ebitaliimu masavu mangi, ebitaliimu mwenge oba ebitaliimu mwenge okusobola okutebenkeza okutegeera obulamu n’okwesanyusaamu . Abantu abasukka mu kitundu ky’Abajapaani ab’emyaka 20-30 beewala okunywa omwenge, ate abantu abakulu 41% mu nsi yonna bateekateeka okukendeeza ku kunywa omwenge . Okwetaaga kw’emirimu kweyongera, nga ebintu bifukiddwamu adaptogens (okugeza, ashwagandha) ne probiotics okukola ku byetaago bya niche nga obuyambi bw’abaserikale b’omubiri n’obulamu bw’ekyenda.
Obuyiiya mu tekinologiya n’enkulaakulana y’ebika
Enkola z’okufulumya ez’omulembe (okugeza, tekinologiya wa spinning cone column ) zigonjodde obutaba na buwoomi obw’ekinnansi mu byokunywa ebitaliimu mwenge, okwanguya okukola ‘premiumization’. Enkola ez’enjawulo ez’ebintu —omuli bbiya, wayini, eby’omwenge ebirala, n’... r eady-to-drink (RTD) cocktails —kati zikola ku mbeera ez’enjawulo ez’okukozesa, okuva ku nkuŋŋaana ez’akaseera obuseera okutuuka ku mikolo emitongole.
Enkyukakyuka mu by'obuwangwa n'embeera z'abantu Enkula y'abantu
egenda egaziwa 'sober-curious' efuula enkola ezitaliimu mwenge mu mbeera za bulijjo, nga ebika bikozesa okutunda okuvugibwa obulamu okutumbula okuwuuma kw'enneewulira. Abaguzi abato, abavuga okufuga akatale, baagala hyper-personalization , nga AI-enabled customization of flavors and packaging for differentiation.
Ebitundu bya Asia -Pacific ne Middle East , ebivugibwa abantu abangi n’okuzuukuka kw’okufaayo ku by’obulamu , byetegefu okufuga enkulaakulana. Ebyokunywa ebikola (okugeza, ebirungo ebiyamba otulo n’ebiyamba amaanyi) n’enkolagana ey’omutendera ogw’enjawulo (okugeza, ebikuta ebitali bya mwenge ebifukiddwamu caayi) biwa ettaka eggimu ery’okuyiiya.
Akatale k'ebyokunywa ebitali bya mwenge kakyuse okuva ku 'niche alternative' okudda ku 'mainstream health-oriented choice' , nga kafukibwako amafuta olw'okukulembeza ebyobulamu , okumenyawo tekinologiya , n'obusobozi bw'okugula obuvugibwa abavubuka . Okuvuganya mu biseera eby’omu maaso kujja kwesigama ku kwongera omutindo , obuyiiya obukulemberwa embeera (okugeza, emikolo gy’okukozesa eby’omugatte), n’obusobozi bw’okuyimirizaawo . Ebika birina okukuba bbalansi mu ngeri ey’obukodyo wakati w’enjawulo n’okulinnyisa okusobola okukwata omuwendo ogw’ekiseera ekiwanvu.
Hainan Hiuier erina ekifo eky’oku ntikko era egaba ebigimusa ebibala ebibisi ku buli kika ky’ebyokunywa. Tulina ekyuma kyaffe eky’okukola n’okujjuza ebyokunywa, eky’ekikugu okuwa bakasitoma ebyokunywa ebitamiiza n’ebyokunywa ebitali bya mwenge empeereza y’okulongoosa ekoleddwa ku mutindo. Alina layini 5 ezijjuza ebyokunywa, ne ttiimu y'abakugu mu kunoonyereza n'okukulaakulanya ebyokunywa.
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