Views: 0 Author: Site Editor Publish Time: 2025-03-19 Origin: Site
On the afternoon of March 17, 2025 local time, the winners of the 11th World Food Innovation Awards organized by FoodBev were announced at IFE International Food and Beverage Exhibition in London, UK.
According to FoodBev, this year's awards are the largest ever, with more than 100 companies from around the world shortlisted in 24 categories, including best functional product, Best beverage innovation, best technology innovation and best snacks. This year's awards highlight the importance of meeting changing consumer needs and building a sustainable and nutrient-rich future for the food industry.
This year, two awards in the beverage category went to non-alcoholic cocktails, which are based on low and no addition and combined with the concept of promoting human health.
1.1. Best Low/No Addition Product Award
Betty Buzz - Sparkling Apple Ginger Sour Cherry Mocktail
Betty Buzz is a drink brand founded by actor Blake Lively. Its Betty Buzz Sparkling Apple Ginger Sour Cherry Mocktail is a non-alcoholic cocktail that combines flavours of apple, ginger and sour cherry. The product is made from carbonated water, agave syrup, apple juice, raw ginger juice, cherry juice and other raw materials. The juice content is 14%, and it does not contain artificial colors and sweeteners.
2.Best Beverage Innovation
Nanyang Polytechnic - Trio Elixirs
Trio Elixirs is a non-alcoholic cocktail developed by Nanyang Polytechnic (Singapore) that hopes to promote hydration and gut health.
Global low and non-alcoholic beverage sales are expected to grow at a compound annual growth rate of 6% from 2023-2027, with the non-alcoholic category growing at a CAGR of 7%34. Global non-alcoholic beer sales will increase by 6% in 2023, spirits by 15%, and the wine market will also maintain strong growth .
The non-alcoholic wine market size is projected to reach USD 4.5 billion by 2027, and the overall non-alcoholic beverages market size is projected to reach USD 663.54 billion by 2034 from USD 320.45 billion in 2025 (CAGR 7.55%) .
China domestic : non-alcoholic beer retail scale will reach 1.324 billion yuan in 2023, with a compound annual growth rate of 29.61%; Future demand growth is expected to be 8.3%.
Europe & USA : The US accounts for 31.2% of the global alcohol-free beer market share (2024), with the UK driving growth in demand due to health concerns ; France is improving the quality of its alcohol-free wines through technological innovations such as reverse osmosis and vacuum distillation.
Health and Rational Consumption Trends
Consumers (particularly younger demographics) are prioritizing low-sugar, low-fat, low-alcohol, or alcohol-free beverages to balance health consciousness with indulgence. Over half of Japanese individuals aged 20-30 abstain from alcohol, while 41% of global adults plan to reduce alcohol consumption. Functional demands are rising, with products infused with adaptogens (e.g., ashwagandha) and probiotics to address niche needs like immune support and gut health.
Technological Innovation and Category Evolution
Advanced production processes (e.g., spinning cone column technology) have resolved traditional flavor deficiencies in alcohol-free beverages, accelerating premiumization. Diverse product formats—including beer, wine, spirit alternatives, and ready-to-drink (RTD) cocktails—now cater to varied consumption scenarios, from casual gatherings to formal occasions.
Sociocultural Shifts
The expanding “sober-curious” demographic is normalizing alcohol-free options in social settings, with brands leveraging lifestyle-driven marketing to foster emotional resonance. Younger consumers, driving market dominance, demand hyper-personalization, such as AI-enabled customization of flavors and packaging for differentiation.
The Asia-Pacific and Middle East regions, driven by large population bases and an awakening health consciousness, are poised to dominate growth. Functional beverages (e.g., sleep-aid and energy-boosting formulations) and cross-category collaborations (e.g., tea-infused non-alcoholic cocktails) offer fertile ground for innovation.
The non-alcoholic beverage market has evolved from a “niche alternative” to a “mainstream health-oriented choice”, fueled by health prioritization, technological breakthroughs, and youth-driven purchasing power. Future competition will center on quality enhancement, scenario-driven innovation (e.g., hybrid usage occasions), and sustainability capabilities. Brands must strategically strike a balance between differentiation and scalability to capture long-term value.
Hainan Hiuier has a superior geographical location and provides fresh fruit raw materials for all kinds of beverage products. We have our own beverage production and filling plant, professional to provide customers with alcoholic drinks and non-alcoholic drinks customized processing services. Has 5 production filling lines, and professional beverage research and development team.
admin@hiuierpack.com whatsapp+8615318828821 Welcome to inquire
