Views: 6351 Author: Sage Publish Time: 2025-02-19 Origin: FBIF
Over the past 20 years, soda consumption in the United States has generally declined. Consumers' increasing focus on health is a big reason why soda water has fallen out of favor. At the same time, the rise of alternatives such as coffee, tea, energy drinks and bottled water has given consumers plenty of choice.
The exception to this is prebiotics/probiotics soda drink , which has seen a number of new brands emerge in the category -- Olipop, Poppi, Culture Pop, Zevia -- as soda has fallen out of favor. Most of the new sodas from these brands contain soluble fiber and prebiotics/probiotics, and the brand promotion focuses on the positive health effects of the sodas drinks , such as supporting gut health and improving digestion.
Digestive health soft drinks, including prebiotics sodas, are growing rapidly globally and are expected to reach $27.4 billion by 2032, with an estimated compound annual growth rate of 8.9 percent, according to market research firm Dataintelo. The prebiotic soda market is not big compared to the overall soda market, but it is still growing rapidly and is a new category that is getting a lot of attention.
Coca-Cola also sees this fast-growing market. On February 18, Coca-Cola announced that its Simply brand would launch Simply Pop, a new line of prebiotic soda. Known for its natural, simple ingredients, no additives, and diverse flavors, Simply was originally introduced by Coca-Cola in response to consumer demand for healthy and high-quality beverages. Simply's product line includes a variety of juices, juice drinks, and now prebiotic sodas.
Simply Pop contains six grams of prebiotic fiber per can "to support gut health," as well as vitamin C and zinc. The brand claims that there is no added sugar, and that the sweetness of the drink comes from fruit juice, which is 20% to 30% of the ingredients.
Simply Pop currently comes in five flavors - strawberry, pineapple Mango, lime, fruit punch and citrus punch - and will be available at retailers and on Amazon Fresh in late February for $2.49 a can.
Before Coca-Cola's Simply Pop entered the prebiotics soda market, the most high-profile brands in the market were Poppi and Olipop. The company, which had more than $500 million in sales in 2024, recently splurged on Super Bowl ads touting its product as "the Better Soda." The latter, too, is profitable with $400 million in revenue in 2024, and just a week ago announced a $50 million Series C funding round that now values it at $1.85 billion. "Olipop is one of the fastest growing beverage companies and reached this scale by redefining the category by offering a premium alternative that resonates with health-conscious consumers," its investors said.
Olipop and Poppi both market their products as good for gut health.
Olipop describes prebiotic soda as "a soda drink rich in prebiotic fiber that helps support gut health." Olipop says prebiotics soda has a "delicious mouthfeel and bubbly experience" that's similar to regular soda, but is an "gut-friendly option" for soda lovers. Poppi advertises its product as "the better soda" with less sugar, fewer calories and gut healthy prebiotics.
Beverage innovation has brought more flavor choices to consumers.
No longer limited to traditional tastes, we can now taste a variety of novel and unique combinations to meet the needs of different taste buds. Whether it is the wonderful fusion of fruits and herbs, or the unique flavor of exotic spices, it makes our tongue enjoy the delicious journey.
Secondly, innovation has driven the development of beverages in terms of health. More and more drinks are added with beneficial ingredients, such as vitamins, minerals, probiotics, etc., to help us enjoy delicious food while also supplementing our body with nutrients and keeping healthy.
In addition, beverage innovation also meets consumers' pursuit of personalization. Customised drinks, whether made to suit individual tastes or with exclusive logos, allow us to express our unique style when choosing a drink.
The courage to explore new flavors can constantly refresh the record of beverage history.
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