Sell ​​tha tur chuan Package hi a lian zawk emaw, a te zawk emaw a ni tur a ni

Rin loh takin in tur bungrua lian leh te chu thalai 'social currency' a lo ni ta a ni.

Weibo-ah chuan, thupui chu in tur packaging lian tak tak an zawng fo thin. #1L packaging hi thalai social currency a nih chhan thupui hi press time thleng khan mi maktaduai 69 chuangin an chhiar tawh a, a kaihhnawih thupui dangte pawh mi maktaduai khat chuangin an chhiar tawh bawk.

Package te te hian heat a nei sang zawk. Entirnan, Oriental hnah package te tak te hi a lar hle a, netizen thenkhat phei chuan DIY pawh an ti thin Oriental hnah 335ml chu package te zawkah dah tur a ni. He post hi 'Internet-a Oriental leaf te ber' tih a ni a, like 30,000 a nei a, favourite 1,900 chuang a nei a, comment 1,000 chuang a nei bawk.

Tin, net ṭhian thlarau chuan a zawt bawk -- 100ml drink ngaithlatute chu tute nge ni? Mi tam tak chuan heti hian an comment a: 'He package te tak te duhawm tak hian a ei duh mai mai a ni', 'in in lovin i lei pawhin super cute a ni'...

Packaging lian leh te high heat, brand tam zawk chuan packaging lian emaw te zawk emaw an siam tan ta a ni. 'Value leh package tenau te hian beverage industry pumpui a tipung a ni,' tiin Kantar Worldpanel Greater China general manager Jian Yu chuan FBIF2024 Food and Beverage Innovation Forum-ah a sawi.

Nielsen IQ '2024 China Beverage Industry Trend and Outlook' tarlan danin, 600ml-1249ml lian ready-to-drink hi tun hnaiah beverage industry hmasawnna thar a ni ta a ni.

I tun hnaiah chuan traditional brand leh emerging brand te pawhin packaging specification chungchangah buaina an siam tak zet a ni. 500ml vel packaging an tlangzarh bakah hian 1L vel packaging lian emaw 300ml vel packaging te pawh an tlangzarh tawh bawk.

Entirnan, Oriental hnah, bakah 500ml packaging , 900ml leh 335ml packaging pawh a tlangzarh bawk;

Pulsation hi 1L package lian leh 400ml package te tak te ah pawh a lang bawk. Brand hian 1L package lian takah pawh 'a pum pui a thawk' a, bottle-ah chuan 'tha ~ tha ~ tha ~ lian' tih ziak a awm bawk.

Chu bakah, vitality Forest, Ripe fruit, Minute Maid, Lemon Republic... Packaging drinks bakah hian packaging specification tihdanglam hi tea thar, wine leh leisure snack thlengin a awm fo bawk.

Engvangin nge heng brand te hi package size-ah an lian emaw an lo te deuh emaw tan? Packaging specification thlak danglamna hnuaiah hian eng ang market demand nge a inmil?

In tur bungrua lian leh te hi thil thar a ni lo. Mahse tun hnaiah chuan consumer-te chuan packaging lian leh te hi an ngaihven zual sauh sauh a ni. Consumer-te mamawh phuhruk nan brand tam tak chuan packaging specification-ah 'hna thawkrim' an tan thin.

Oriental hnah hi entirnan a langsar hle.

Kum 2011 khan Nongfu Spring chuan Oriental Leaves, sugar-free tea bottle 500ml a tlangzarh a. Kum riat chhung zet market-a a awm hnuah October 2019 khan Oriental Leaf chuan 335ml mini package hi an tlangzarh hmasa ber a ni.

Kum 2023-ah chuan ṭhalaite hian in tur lian tak tak, bungrua dahkhawmte chu an ngaihven zual ang. Oriental Leaf chuan chu kum tir lam khan an Tmall flagship store-ah 900ml bottle lian tak tak an tlangzarh a. Kumin thleng khan Oriental Leaves 900ml bottle hi offline channel-ah roll out a ni tawh a, shelf-a C-seat pawh a luah tawh bawk.

FBIF hian hmun tam tak an tlawh a, Oriental hnah 900ml chu hmun tinah hmuh theih a ni tih an hmuchhuak a, supermarket lian emaw, township retail store-ah emaw pawh nise.

Vitality Forest pawh chutiang bawk chu a ni. Kum 2018 khan Yuanqi Forest chuan an thil siam chhuah, soda sparkling water chu an tlangzarh a. Chutih lai chuan he tui eng mawi tak hi a lian zawng chu 480ml a la ni. May 2020 khan Yuanqi Forest chuan sparkling water mini can panga, a thlum hrang hrang, 200ml ve ve an tlangzarh a ni. Chumi hnu rei vak lovah chuan 280ml bottle te tak te, 1.25L bottle lian te chu market-ah an rawn chhuak ta a ni.

Soda bubble tui bakah hian tun hnaiah Yuanqi Forest thil siam dangte pawh lian leh te tein a rawn lang chhuak a, chungte chu kum 2019-a Yuanqi Forest milk tea 450ml bottle tihchhuah a ni a, 300ml mini milk tea tlangzarh a nih atanga kum khat hnua tlangzarh a ni bawk. Product thar, iced tea hi kum 2023-ah 450ml packaging-ah fully launched a ni dawn a ni. Kum chanve hnuah Yuanqi Forest chuan 900ml packaging an tlangzarh thu an puang.

Tun hnaiah thil tam tak, a bungrua lian emaw, a te emaw a lo awm ta a ni. Entirnan, Huiyuan hian kum 2022-ah 2L large-capacity barrel a tlangzarh dawn a, January 2023-a Dongpeng Beverage-in a product thar 'Rehydrate' a tlangzarh khan a rualin packaging specification-ah 555mL leh 1L capacities a tlangzarh a You Cong gas pawhin kumin chhung hian 2L lian tak tak packaging an tlangzarh bawk.

Dik tak chuan 1L vel package lian leh 300ml vel package te tak te hi tun hnaiah a la lang lo. Tun hma chuan Tingyi, Uni-President, Coca Cola leh Pepsi Cola te ang brand te hian kum 2019 atang khan packaging chungchangah specification hrang hrang an nei thin.

Hun kal tawh nena khaikhin chuan, in tur lian leh te, packaged drinks te chu thei tui leh carbonated drinks chauh ni lovin, sugar-free tea, functional drinks, fruit tea leh sub-categories of drinks dangte lam pan tan a ni tawh tih hi inthlak danglamna chiang tak a awm tih hriat theih a ni

Packaging lian tak tak lumna hi packaging drinks-ah chauh a innghat lo. Track dang, tea thar leh snacks te packaging pawh a lian chho zel bawk.

Tea brand thar tam tak chuan 'VAT' tih concept hi an rawn hmang ta a ni. Kum 2022 May thla khan Nayue hian a zawnin 'Domineer One-liter Peach', 'Domineer One-Liter Bayberry Lemon barrel' leh 'Domineer One-liter peach' te chu 1L product lian tak tak a siam chhuak a. Tin, brand barrel-ah pawh tlangzarh a ni a, tea 100, tea hlui, Shanghai aunt, lehkhabu pawh fairy grass hal leh a dangte a awm bawk.

Beverage packaging specification a inthlak a, ram chhung market-ah chauh ni lovin, international market thlir chuan beverage packaging pawh a lian emaw a te emaw a ni.

Kum 2019 khan Coca-Cola hian Japan market atan 350ml leh 700ml bottle a tlangzarh a. Coca-Cola chuan an website-ah he packaging thar an siam chhan hi a sawifiah a -- Japan rama nau piang tlem lutuk, tar chak lutuk leh chhungkaw tenau an pun zel avangin Coke 350ml hi mi pakhat tan a tha a, 700ml hi mi pahnih in tan a tha bawk. [2] .

Tun hnaiah Japan ramah hian Pokuang Li tui 900ml hi a pung nasa hle a, a tui hi a pung chho zel a ni. Otsuka-a thawktute sawi dan chuan 'Nikum kum tawp lam atang khan thla tin hralh chhuah zat hi digit hnih in a pung a ni.' [3]

British beverage brand MOJU chuan kum 2016 khan Booster series hi 60ml packaging-ah an tlangzarh a, chumi hnuah kum 2023 khan consumer-te mamawh hrang hrang phuhruk nan 420ml packaging-in an tlangzarh leh a ni.

Chinese outbound brand McDovey pawhin international market-ah sugar-free tea packaging lian tak tak siam a nih dan a hmuchhuak bawk. Chinese leh American market-a mamawh phuhruk nan McDovido chuan 750ml oversized package a thlang a ni. Kum 2022 November thla khan McDovedo chuan China leh United States-ah a rualin 750ml 'Great Oolong Tea' a tichhuak a.

North American market-ah chuan beverage packaging lian zawk siamna trend hi upstream industry-ah pawh a thleng tawh a ni. Metal packaging siamtu Crown Holdings-a North American beverage division-a sales and marketing vice president Ron Skotleski chuan email hmanga thuchhuah siamin, Consumer-te hriselna lama harsatna avang hian beverage segment ṭhenkhatah 7.5-ounce can hralhna a pung nasa hle tih kan hmu thei a, heng small drinks ei hian consumer-te chu an sualna a ti tlem hle.

Ramdang market-a packaging thlak danglam chhan atang hian packaging lian emaw mini packaging emaw pawh nise, beverage packaging thlak danglamna hnung lamah hian a takah chuan consumer-te mamawh danglam zel phuhruktu leh hralh tha duhtu brand hi a ni tih a hriat theih. Domestic market-a consumer group-te thil lei duh danah eng danglamna bik nge awm?

500ml ni lovin lei theih a ni lo, mahse 1000ml erawh a man a tlawm zawk

Packaging lian tak tak hmangin tan la rawh.

Nielsen IQ '2024 China Beverage Industry Trend and Outlook' tarlan danin, 600ml-1249ml lian ready-to-drink hi tun hnaiah beverage industry hmasawnna thar a ni ta a ni. He specification segment hian specification zawng zawngah a hralh chhuah zat chu kum 2019-ah 6.4% aṭangin kum 2023-ah 11.3%-ah a kai chho dawn a, big ready-to-drink beverage-ah hian category hrang hrang a tel bawk a, chung zingah chuan energy drink hralhna chu kum 2019 nena khaikhin chuan kum 2023-ah 213%-in a pung ang a, ready-to-drink tea chu 105%-in a pung ang a, carbonated drinks hralhna pawh 105%-in a pung ang 101% in a ni.

Engvangin nge consumer te hian package lian tak tak hi an duh ber? Cost performance hi a chhan pakhat a ni. [1] .

Tun hma chuan in tur lian tak tak, packaged drinks hi diaosi tia sawi a ni fo thin. Vawiin hian brand tam takin packaging lian tak tak an tlangzarhnaah, hlutna anga sawifiah an ni ang.

Netizens tih awmziaah chuan diaosi tih hian plain packaging nei in tur man tlawm tak tak, bottle version lian tak a kawk ber a, mahse, a bungrua pangngai aiin yuan 1 emaw 2 emaw in a tam zawkin a let hnih zetin a chak zawk a ni. [6] Netizen tam tak chuan 'Three pieces chu face a ni a, piece pali chu nunna a ni a, bottle te tak te ni lovin a lei theih loh, mahse bottle lian erawh chu a man a to zawk.' tiin fiamthu an sawi.

Outfit emaw diaowu emaw hlutna chu eng pawh ni se, a core hian cost performance a kawhhmuh a ni. Oriental hnah entirnan la ila, Nongfu Spring official Tmall flagship store, Oriental hnah 900ml, box khatah bottle 12, active man chu 75 yuan a ni a, a vaiin 6.25 yuan/bottle a ni. Box khata Oriental hnah 500ml bottle 15 active man chu yuan 63.9 a ni a, bottle khatah a vaiin yuan 7.62 a ni. Standard bottle nena khaikhin chuan 100 ml pakhat man hi 18.5% in a tlawm zawk a ni.

Chutiang bawkin Dongpeng Water 555mL leh 1L man hi yuan 4 leh yuan 6 a ni a, hei hi a let hnih zeta lei nan yuan 2 tam zawk senga a tlukpui a ni.

Packaging lian tak hian consumer-te insemna mamawh a phuhruk thei bawk a, consumer-te emotional value leh mamawh hrang hrang dangte pawh a phuhruk thei bawk. Chutiang chuan, 1L leh 2L in tur package lian hmasa berte chuan chhungkaw inkhawmna scene-te chu an ngaih pawimawh ber a, 'sharing' an ngaih pawimawh ber a, hei hi tun thlengin a la hman theih reng a ni.

'Large-package beverages tihchhuah hian consumer-te consumption preference danglam zel (rationality-a kir leh leh cost-effective consumption zawm) leh consumption scenario zau zawk mamawh a phuhruk a, consumer-te pawhin specification-ah duhthlan tur hrang hrang an neih theih phah bawk.' Dongpeng beverage hian vawi khat chu media-te interview-ah a sawi.

Package tenau te chu a rawn lang leh ta a, i pocket-a dah theih tura duan a ni a, mi duhthusam a ni

Chutih lai chuan brand-te chuan package lian zawk aiin package tenau zawk chu an nawr hma zawk a ni.

Coca-Cola hi Chinese market-a package tenau zawk rawn luh tir hmasa ber zinga mi a ni. Kum 2018 khan Coca-Cola hian 200ml mini-can package an pe tan a, hei hi an hralh chhuak nasa hle. Hei bakah hian Chinese market-ah pawh Coca Cola mini bottle 300ml leh modern can 330ml te pawh hmuh tur a awm bawk.

Chumi hnuah chuan kum 2019 thleng khan ei leh in lama brand tam tak chuan 'cute economy' thlipui tleh nan packaging te te an siam chhuak a, chu chu Yuanqi Forest-a mini can of sparkling water ang chi hi a ni. He thli hian tea drink track thar pawh a rawn nuai a, tlem, tea leh a dangte pawhin 'mini cup' milk tea an tlangzarh bawk.

Tun hnaiah chuan packaging tenau thli a tleh chhunzawm zel a. Kum 2023 hian Lemon Republic aiawhtu brand thar chhuakte pawhin 300ml packaging an tlangzarh dawn bawk. Kum 2024 June thla khan Coca-Cola chuan an official wechat account-ah Coca-Cola, Sprite leh Fanta product thar pocket bottle chu a light dawn tih an puang a, June thla aṭang hian Guangdong, Hubei, Yunnan leh Beijing-ah te an tlangzarh dawn tih an puang.

Package lian ang bawkin brand-te chuan 'sell tha' leh consumer-te mamawh phuhruk nan package tenau thar an dah belh zel a ni. A bik takin consumer-te mamawh pawh a inang lo.

Entirnan, Coca-Cola hi han la ila. Coca-Cola-in package tenau zawk thar a siam chhan pawh a inang lo hle.

Kum 2018 khan Coca-Cola chuan China ramah packaging tenau tak tak a tlangzarh a, kawng khatah chuan hriselna lama kalphung zawm turin, 'in tlem zawk hi a hrisel zawk; Chu bakah, packaging specification hrang hrang pawhin man hrang hrang an nei a, packaging specification tenau hmangin consumption threshold tihhniam nan, consumption belt tihzauh nan, hmasawnna thlen theihna turin.

Coke hralh tam zawk turin a pui bawk. Kum 2019 khan Swire Coca-Cola-in modern can packaging carbonated drinks aṭanga sum a hmuh chu 90% thlengin a pung niin an sawi a, chung zingah chuan consumer trend thar anga ngaih mini modern can pawhin 20% zetin a pung bawk. Hei bakah hian COFCO Coca-Cola-in kum 2021 kum chanve hmasa bera annual report data statistics-a a lan dan chuan modern can leh mini modern can hralh chhuah zat leh sum lakluh chu 50% aia tam a pung a ni.

Consumer-te'n sum hman an ngaihtuah hian 'packaging innovation hian hmun a chang lian zawk a ni,' tiin Coca-Cola CEO James Quincey chuan kum 2022-a company-in earnings call a neihnaah a sawi.

Kum ruk hnuah Coca-Cola chuan pocket bottle light hi a portability ngaih pawimawh nan a nawr chho ta a ni.

Coca-Cola official wechat account-ah chuan pocket bottle thar hmanga marketing campaign hi citywalk a ni a, tun hnaiah a lar hle. Coca-Cola hian Refreshing bag block-ah hun bituk chhunga clocking activity hi an kalpui a ni. A dinna hmasa ber chu Nantou Ancient City of Shenzhen-ah dah a ni a, chu chu clocking point 18 siam a ni.

Yu Jianzeng chuan beverage packaging chu package tenauah a thang chho zel tih a sawi a, a chhan chu package tenau te hi kalpui a tha em em a, hmeichhe bag-ah pawh dah theih a ni a, chuvangin thei tui, carbonation leh package tenau dangte chu a lar chho zel a ni, a ti.

Portability bakah hian package tenau te hian consumer te mamawh hrang hrang lo pung zel chu a phuhruk thei bawk.

Package tenau scenario hi a hausa hle a, a chhan chu feature tenau te hi scenario hrang hranga insiamrem turin a flexible hle thei a ni. Consumer-te’n package tenau lei an thlan chhan zingah hian packaging tha, advertisement eng tak tak, ṭhiante rawtna leh mahni intihhlimna te a tel a, hei hian consumer-te emotional value a phuhruk thei a ni.

Chu bakah, social media-ah hian packaging tenau chungchangah sawihona a tam hle a, 'cute' leh 'interesting' tih evaluation hian sawihona a ti sang zawk fo bawk.

Hei bakah hian consumer-te chuan hriselna an ngaihven zual sauh sauh bawk. Calorie tamna in tur atan pawh hian package te tak te hian consumer-te calorie phurrit a tihziaawm thei a, sugar tihtlem mamawhna pawh a phuhruk thei bawk. Thil thianghlim zawk hmang chuan package te te chu ni khat chhungin preservatives tel lovin ei theih a ni a, a chhe thei lo.

'Mipa leh hmeichhia consumer-te mamawh hriatthiamna hian product thar leh product portfolio siam that zawka ruahmanna siam turin min pui thei a ni,' tiin Yu chuan a thusawiah a sawi. Hmalam thlir chuan, package hi a lian emaw a te emaw pawh nise, a bulpui ber chu consumer-te mamawh phuhruk a ni a, a tum ber chu a takah chuan 'sell well' tih hi a ni.