Hralh thiam tur chuan package hi a lian zawk emaw a te zawk emaw a ni tur a ni .

Beisei loh takin in tur bungrua lian leh te hi thalai te 'social currency' a lo ni ta a ni.

On Weibo, thupui ber chu . Beverage packaging lian tak tak an zawng fo thin. #1L packaging hi thalai te social currency a nih chhan thupui chu press time atang khan mi maktaduai 69 chuangin an chhiar tawh a, a kaihhnawih thupui dangte pawh mi maktaduai khat chuang zetin an chhiar tawh bawk.

Package te te hian heat sang zawk an nei. Entirnan, oriental hnah te tak te te hi a lar hle a, netizens thenkhat pawh DIY . 335ml Oriental hnah chu a te zawkah a lut a. Post, 'The Smallest Oriental Leaf on the Internet,' tih hian like 30,000 a nei a, duh ber 1,900 chuang leh comment 1,000 chuang a nei a ni.

Tin, net friend thlarau chuan a zawt a -- 100ml drink entu chu tu nge ni? Mi tam tak chuan comment an pe a: 'He package te tak te duhawm tak hi taste duh mai a ni', 'In lo pawh nise i lei a nih pawhin super cute'...

Packaging lian leh te, heat sang tak, brand tam zawk chuan packaging chu a lian emaw a te emaw a siam tan ta a ni. 'Value leh small packages te hian beverage industry pumpui hmasawnna a thlen a ni,' tiin FBIF2024 Food and Beverage Innovation Forum-ah Kantar Worldpanel Greater China general manager Jian Yu chuan a sawi.

Nielsen IQ '2024 China Beverage Industry Trend and Outlook' sawi dan chuan, 600ml-1249ml large ready-to-drink chu tun hnaiah beverage industry hmasawnna thar a ni ta a ni.

Tun hnaiah chuan traditional brand leh emerging brands te pawhin packaging specifications ah fuss an siam tak zet a ni. 500ml vel packaging an siam bakah hian 1L lian tak tak packaging emaw 300ml vel packaging 300ml vel an siam bawk.

Entirnan, Oriental Leaves, bakah . 500ml packaging , pawhin 900ml leh 335ml packaging a tichhuak bawk;

Pulsation pawh 1L package lian tak tak leh package te te 400ml ah a lang bawk. Brand chuan 1L large package-ah thil zawng zawng a 'worked a, a bottle-ah chuan 'good ~ good ~ good ~ big' print a ni.

Chu bakah, vitality forest, thei puitling, minute maid, lemon republic... Packaging drinks bakah hian packaging specification inthlak danglamna pawh tea thar, wine leh leisure snacks thlengin a tam hle bawk.

Engvangin nge heng brand te hi package size-ah hian an lian emaw a te emaw an nih tan? Packaging specification thlak danglamna hnuaiah hian eng ang market demand nge a nih?

Beverage package lian leh te hi thil thar a ni lo. Mahse tun hnaiah chuan consumer-te chuan packaging lian leh te hi an ngaihven zual sauh sauh a. Consumer-te mamawh phuhruk nan brand tam tak chuan packaging specification-ah 'work hard' an ti tan a.

Oriental hnah hi entirnan tlangpui a ni.

Kum 2011 khan Nongfu Spring chuan Oriental Leaves, sugar tel lo tea bottle 500ml a siam a. October 2019 khan Oriental Leaf chuan kum riat zet market-a an awm hnuah 335ml Mini package hi an tlangzarh hmasa ber a ni.

Kum 2023-ah chuan ṭhalaiten in tur lian tak tak, packaged drinks an ngaihven zual dawn a ni. Oriental Leaf chuan chu kum tir lam khan Tmall flagship store-ah bottle lian tak tak 900ml an la chhuak a. Kumin hian Oriental Leaves bottle 900ml chu offline channel-ah roll out a ni tawh a, shelf-a C-seat pawh an luah tawh bawk.

FBIF chuan hmun tam tak a tlawh a, hmun tinah Oriental hnah 900ml hmuh theih a nih thu a hmuchhuak a, supermarket lian tak tak emaw, township retail store-ah emaw pawh nise.

Chutiang bawkin vitality forest pawh a ni. Kum 2018 khan Yuanqi Forest chuan an thil siam hlui, Soda Sparkling Water chu an tichhuak a. Chutih lai chuan he tui eng mawi tak hi a lian zawng chu 480ml a la ni. Kum 2020 May thla khan Yuanqi Forest chuan tui eng chi hrang hrang nei sparkling water mini can panga an siam a, 200ml ve ve an siam a ni. Chumi hnu rei vak lovah chuan bottle te tak te 280ml, bottle lian 1.25L chu market-ah a awm ta a ni.

Soda bubble water bakah hian Yuanqi Forest thil siam dangte pawh tun hnaiah lian leh teah a lang a, kum 2019-a an tlangzarh Yuanqi Forest Milk Tea 450ml bottle-ah te, a tlangzarh aṭanga kum khat hnuah 300ml mini milk tea an tlangzarh bawk. He thil thar, ICED Tea hi kum 2023-ah 450ml packaging-ah a kimchangin tlangzarh a ni ang. Kum chanve hnuah Yuanqi Forest chuan 900ml packaging an tlangzarh dawn tih an puang.

Tun hnaiah chuan thil siam tam tak an awm a, an bungrua chu a lian emaw, a te zawk emaw a ni. Entirnan, Huiyuan chuan kum 2022-ah 2L large-capacity barrels a tlangzarh dawn a, Dongpeng Beverage-in January 2023-a a product thar 'rehydrate' a tlangzarh khan, packaging specification-ah 555ml leh 1L capacity 555ml leh 1L capacities a tlangzarh dawn a You Cong Gas pawhin kumin chhung hian 2L large packaging a launched bawk.

Dik tak chuan, package lian tak 1L vel leh package te tak te 300ml vel chu tun hnaiah a la lang lo. Tun hma chuan Tingyi, Uni-President, Coca Cola leh Pepsi Cola te ang brand te hian kum 2019 tir lam atang khan packaging specification hrang hrang an nei a.

Hun kal tawh nena khaikhin chuan, in tur lian leh te, packaged drinks te chu thei tui leh carbonated drinks-ah chauh a awm tawh lo va, sugar-free tea, functional drinks, fruit tea leh sub-category dang sub-category-ah te in tur a ni tih danglamna langsar tak a awm tih hmuh theih a ni.

Packaging lian tak tak lumna chu packaging drinks chauh a ni lo. Track dang, tea thar leh snacks ang chi packaging pawh a lian chho zel bawk.

Tea brand thar tam tak chuan 'vat' tih concept an rawn siam chhuak a. Kum 2022 May thla khan Nayue chuan a hnungzuiin 'domineer one-liter peach', 'domineer one-liter bayberry lemon barrel' leh 'domineer one-liter peach' te chu a hnungzuiin a rawn tichhuak a. Brand barrel-ah pawh an tlangzarh a, tea 100, ancient tea, Shanghai Aunt, Book Burning Fairy Grass leh a dangte pawh a awm bawk.

Beverage packaging specifications a danglam a, domestic market-ah chauh ni lovin, international market thlir chuan beverage packaging pawh a lian zawk emaw a te zawk emaw a ni.

Kum 2019 khan Coca-Cola chuan Japan market atan 350ml leh 700ml bottle a tlangzarh a, hei hi a hlawhtling hle. A website-ah Coca-Cola chuan a packaging thar hman a nih chhan a sawifiah a -- Japan-a nau piang zat a tlem a, mihring a pun zel avang leh chhungkaw tenau an pun zel avangin Coke 350ml hi mi pakhat tan a tha a, 700ml hi mi pahnih in tur atan a tha a ni. [2] a ni.

Tun hnaiah Japan ramah 900ml Pokuang Li Water hi a pung chho zel a, a tui hi a lar hle. Otsuka-a staff-te sawi danin, 'Nikum kum tawp atang khan thla tin an hralh chhuah zat chu double digit-in a pung a ni.'

British Beverage Brand Moju chuan kum 2016 khan 60ml packaging-ah Booster series hi an tlangzarh a, hemi hnu hian kum 2023 khan 420ml packaging hmangin consumer-te mamawh hrang hrang an phuhruk a ni.

Chinese outbound brand McDovey pawhin international market-ah sugar tel lo tea packaging lian tak tak a awm dan a hmu bawk. Chinese leh American market-te mamawh phuhruk nan McDovido chuan 750ml oversized package a thlang a ni. Kum 2022 November thla khan McDovedo chuan a rualin 750ml 'Great Oolong Tea' chu China leh United States-ah a tlangzarh a.

North American market-ah chuan beverage packaging lian zawk trend chu upstream industry-ah pawh a darh tawh a ni. Ron Skotleski, Vice President of Sales and Marketing for the North American Beverage Division of Crown Holdings, metal packaging producer chuan email hmanga thuchhuah siamin, heti hian a sawi: Consumer-te hriselna lam ngaihtuahna avang hian, in tur segment thenkhatah 7.5-ounce can hralhnaah nasa takin a pung tih kan hmu thei a, heng in tur te hi ei tam lutuk hian consumer-te chu a tisual lo zawk tih kan hmu thei bawk.

Ram dang market-a packaging inthlak chhan atang hian, a packaging lian tak emaw, mini packaging emaw pawh ni se, beverage packaging thlak danglamna hnuaiah pawh, a takah chuan consumer-te mamawh danglam zel phuhruktu leh hralh that duhtu brand a ni tih hmuh theih a ni. Ram chhung market-a consumer group-te thil lei duh danah eng nge inthlak danglamna chiang tak takte chu engte nge ni?

500ML hian lei theih a nei lo a, mahse 1000ml hi a man a tlawm zawk

Packaging lian tak tak hmangin tan la rawh.

Nielsen IQ '2024 China Beverage Industry Trend and Outlook' sawi dan chuan, 600ml-1249ml large ready-to-drink chu tun hnaiah beverage industry hmasawnna thar a ni ta a ni. He specification hian specification zawng zawnga a hralhna a share chu kum 2019-a 6.4% aangin kum 2023-a 11.3%-ah a pung ang a, big ready-to-drink beverages-ah pawh category hrang hrang a tel ang a, chung zingah chuan kum 2019-a 2019, 101%-a ready-to-drink nena khaikhin chuan kum 2023-ah chuan 213%-in a pung ang.

Engvangin nge consumer te hian package lian tak tak an hmangaih? Cost performance hi a chhan pakhat a ni. [1] a ni.

Tun hma chuan drink lian tak tak, packaged drinks te hi diaosi tia sawi an ni fo thin. Tunah chuan brand tam tak, packaging lian tak tak tlangzarhnaah, value tia sawi a ni ang.

Netizens tih awmziaah chuan Diaosi hian plain packaging neia in tur man tlawm tak bottle version lian tak a kawk ber a, mahse a regular packaging aiin 1 emaw 2 emaw yuan 1 emaw 2 emaw a tam zawk a, a let hnih in a chak zawk a ni. [6] Netizens tam tak chuan 'pakhat chu hmai a ni a, piece pali chu nunna a ni a, bottle te te hian an lei theih loh a ni lo, mahse bottle lian tak tak te hi a man tlawm zawk a ni.'

Outfit emaw Diaowu emaw hlutna chu eng pawh ni se, a core chuan cost performance a kawhhmuh a ni. Entirna atan Oriental Leaves hi han la ila, Nongfu Spring Official Tmall flagship store, 900ml Oriental leaves, bottle 12 box khatah, active price chu 75 yuan a ni a, a vaiin 6.25 yuan/bottle a ni. Box chhunga Oriental hnah 500ml bottle 15 active man chu yuan 63.9 a ni a, a vaiin 7.62 yuan a ni. Standard bottle nen khaikhin chuan 100 ml ve ve man hi 18.5% in a tlawm zawk.

Chutiang bawkin Dongpeng Water 555mL leh 1L te hi yuan 4 leh yuan 6 a ni a, hei hi volume a let hnih lei nan yuan 2 tam zawk hman nen a inang a ni.

Packaging lian tak hian consumer-te sharing mamawh a phuhruk thei bawk a, consumer-te emotional value leh diversified needs dangte pawh a phuhruk thei bawk. Chutiang chuan, 1L hmasa ber leh 2L-a in tur package lian tak takte chuan chhungkaw inkhawmna hmunte chu an ngaih pawimawh ber a, 'sharing' an ngai pawimawh zawk hin a, chu chu tun thlengin hman theih a la ni.

'Large-package beverages tlangzarh hian consumer-te consumption duh dan danglam (rationality-a kir leh leh cost-effective consumption zawm) leh consumption scenario zau zawka siamte mamawh a phuhruk a, chubakah consumer-te chu specification-ah duhthlanna hrang hrang an nei thei bawk.' Dongpeng Beverage vawi khat chu media-te interview-ah a sawi.

Package te te hian comeback an siam mek a, i pocket-a dah tur leh mi duhsak tak tak tur a siam a ni .

Chutih lai chuan brand te chuan package te zawk te chu a lian zawk aiin an nawr hmasa zawk a.

Coca-Cola hi Chinese market-a package tenau zawkte rawn luh tirtu brand hmasa ber zinga mi a ni. Kum 2018 khan Coca-Cola hian 200ml mini-can package an pe tan a. Chu bakah, Chinese market-ah chuan 300ml Mini bottle Coca Cola leh 330ml Modern Can te pawh an hmu thei bawk.

Chumi hnuah chuan kum 2019 thleng khan ei leh in brand tam tak chuan 'cute economy' thlipui tleh tur, Yuanqi Forest-a mini can of sparkling water ang chi packaging te tak te an siam chhuak ta a ni. He thli hi tea drink track thar, tlem, tea leh a dangte pawhin an launched 'mini cup' milk tea thlengin an rawn tichhuak bawk.

Tun hnaiah chuan a bungrua te tak te thli a tleh chhunzawm zel a. Kum 2023-ah chuan Lemon Republic-in a aiawh tur brand thar chhuakte pawhin 300ml packaging an tlangzarh dawn bawk. Kum 2024 June thla khan Coca-Cola chuan an official WeChat account-ah Coca-Cola, Sprite leh Fanta thil siam thar pocket bottle chu a light dawn tih an puang a, June thla aṭang hian Guangdong, Hubei, Yunnan leh Beijing-ah te an tlangzarh dawn a ni.

Package lian tak tak ang bawkin, brand te chuan 'sell well' leh consumer te mamawh phuhruk nan package te te thar an dah belh zel a. A bik takin, consumer-te mamawh pawh a inang lo.

Entirnan, Coca-Cola hi han la teh. Coca-Cola-a package tenau zawk thar siam chhan pawh a danglam hle.

Kum 2018 khan Coca-Cola chuan China ramah packaging tenau tak tak a la chhuak a, kawng khatah chuan hriselna kalphung zawm turin, 'Drink less is healthier;chu bakah, packaging specification hrang hrang pawhin pricing hrang hrang an nei a, chu chu consumption threshold tihtlem nan, consumption belt tihpun nan, packaging specification te te hmangin, growth tichak turin.

Coke pawh hralh tam zawk turin a pui bawk. Kum 2019 khan Swire Coca-Cola-a Modern Can packaging carbonated drinks revenue chu 90% thlengin a pung niin an sawi a, heng zingah hian consumer trend thar anga ngaih Mini Modern Can pawh 20% zetin a pung a ni. Tin, kum 2021 kum chanve hmasa lama COFCO Coca-Cola-in kum tin report a tihchhuah data statistics-a a lan dan chuan tunlai can leh mini modern can-te hralh chhuah zat leh sum lakluh chu 50% aia tam a pung a ni.

Consumer-te’n sum hman an ngaihtuah chuan 'packaging innovation hian hmun a chang lian zawk a ni,' Coca-Cola CEO James Quincey chuan kum 2022-a company-in earnings call a neih lai khan a sawi.

Kum ruk hnuah Coca-Cola chuan a portability ngaih pawimawh nan pocket bottle light chu a nawr mek a ni.

Coca-Cola official WeChat account-ah chuan pocket bottle thar nena marketing campaign hi Citywalk a ni a, tun hnaiah a lar hle. Coca-Cola chuan refreshing bag block-ah time-limited clocking activity a tlangzarh a. A dinna hmasa ber chu Nantou khawpui hlui Shenzhen-ah dah a ni a, chu mi atan chuan clocking point 18 siam a ni bawk.

Yu Jianzeng chuan beverage packaging chu package te teah a lo thang chho zel a, a chhan chu package te te hi a phurh theih nan a tha hle a, hmeichhe bag-ah pawh dah theih a nih avangin thei tui, carbonation leh package te tak te dangte chu a lar chho zel a ni.

Portability bakah hian package tenau te hian consumer-te mamawh hrang hrang a phuhruk thei bawk.

Package tenau te scenario hi a hausa hle a, a chhan chu feature te te hi scenario hrang hranga insiamrem theih turin a flexible hle thei a ni. Consumer-te’n package tenau lei an thlan chhan chu packaging ṭha, advertisement eng tak tak, ṭhiante hnen aṭanga rawtna siam leh mahni intihhlimna, consumer-te rilru put hmang a phuhruk thei a ni.

Chu bakah, social media-a packaging tenau chungchang sawihona tam tak a awm a, 'cute' leh 'interesting' te evaluation hian discussion heat sang zawk a thlen fo bawk.

Chu bakah, consumer-te chuan hriselna lam an ngaihven zual sauh bawk. Calorie tamna in tur atan pawh hian package te te hian consumer te calorie burden a tihziaawm thei a, sugar tihtlem mamawhna pawh a phuhruk thei bawk. Thil chi hrang hrang thianghlim zawk hmang chuan ni khat chhungin package te te chu preservatives tel lovin a ei theih a, a chhe thei lo.

'Mipa leh hmeichhia consumer-te mamawh hriatthiamna hian thil thar leh product portfolio thar tur ruahmanna tha zawk min siamsak thei a ni,' tiin Yu chuan a thusawiah a sawi. Ka ngaihtuah kir leh chuan, package hi a lian zawk emaw a te zawk emaw pawh nise, a bulpui ber chu consumer-te mamawh phuhrukna tur a ni a, a tum ber chu a takah chuan 'sell well' a ni.