Walasa ka Feere ka ɲɛ, Foroko Ka kan ka bonya walima ka dɔgɔya

A ma miiri min na, minfɛnw foroko hakɛ n'u bonya kɛra 'sosiyali wari' ye funankɛninw fɛ.

Weibo kan, barokun min bɛ... minfɛnw foroko belebelebaw bɛ ɲini tuma caman na. Barokun min ye mun na #1L pakew kɛra funankɛninw ka sosiyete wari ye, o kalanna mɔgɔ miliyɔn 69 ni kɔ fɛ kunnafonidilaw ka waati la, wa barokun wɛrɛ minnu bɛ tali kɛ o la, olu fana kalanna mɔgɔ miliyɔn kelen ni kɔ fɛ.

Foroko misɛnninw funteni ka bon. Misali la, kɔrɔnfɛla buluw pake fitinin in ka di kosɛbɛ, wa ɛntɛrinɛti baarakɛla dɔw yɛrɛ bɛ DIY kɛ Kɔrɔnfɛla buluw mililitiri 335 ka kɛ foroko fitinin ye. O sɛbɛn in tɔgɔ ye ko 'Kɔrɔnfɛla bulu fitinin min bɛ ɛntɛrinɛti kan,' a ka di mɔgɔ 30.000 ye, a diyara a ye ka tɛmɛ 1900 kan ani a ka kuma ka ca ni 1000 ye.

Wa net terikɛ ni bɛ ɲininkali kɛ -- jɔn ye 100ml minfɛn lamɛnbagaw ye? Mɔgɔ caman y'a jira ko: 'Nin pake fitinin kanulen in b'a fɛ ka nɛnɛ dɔrɔn', 'hali n'i y'a san k'a sɔrɔ i ma min a ye super cute'...

Foroko belebelew ni pake fitininw funteni ka bon, marka caman y’a daminɛ ka pakew kɛ ka bonya walima ka dɔgɔya. 'Nafa ni pake misɛnninw bɛ ka minfɛnw dilanni bɛɛ yiriwa,' Jian Yu, Kantar Worldpanel Greater China ɲɛmɔgɔba y'o fɔ FBIF2024 Dumuni ni Minfɛnw kokuradonni forobajɛkulu la.

Nielsen IQ '2024 China Beverage Industry Trend and Outlook' ka fɔ la, 600ml-1249ml minfɛnba labɛnnenw kɛra minfɛnko yiriwali yɔrɔ kura ye nin san laban ninnu na.

I san laban ninnu na, laadala markaw ni fɛntigi kuraw bɛɛ ye mankanba kɛ tiɲɛ na pakew kɔnɔfɛnw ɲɛfɔcogo kan. Ka fara mililitiri 500 ɲɔgɔn foroko bɔli kan, u ye foroko belebele 1L ɲɔgɔn bɔ fana walima foroko misɛnnin mililitiri 300 ɲɔgɔn.

Misali la, kɔrɔnfɛla buluw, ka fara... 500ml foroko , fana ye mililitiri 900 ni mililitiri 335 foroko daminɛ;

Pulsation fana bɛ ye pake belebelebaw kɔnɔ minnu ye 1L ye ani pake misɛnniw na minnu ye mililitiri 400 ye. Marka yɛrɛ ye 'a bɛɛ baara' 1L forokoba kan, ni 'ɲuman ~ ɲuman ~ ɲuman ~ belebele' daɲɛw sɛbɛnnen bɛ buteli kan.

Ka fara o kan, vitality Forest, Ripe fruit, Minute Maid, Lemon Republic... Ka fara minfɛnw foroko kɔnɔ, fɛn dilannenw cogoya caman yeli fana ka ca kosɛbɛ te kura la, diwɛn na ani hali lafiya dumuniw na.

Mun na o fɛn suguya ninnu bɛ ka daminɛ ka bonya walima ka dɔgɔya u pakew hakɛ la? Foroko fɛnw caman cili kɔfɛ, sugu ɲinini sugu jumɛn bɛ bɛn o ma?

Minfɛn pake belebelebaw ni pake fitininw tɛ ko kura ye. Nka nin san laban ninnu na, feerekɛlaw bɛ u janto kosɛbɛ foroko belebelew ni pake fitininw na. Walasa ka feerekɛlaw magow ɲɛ, fɛntigi caman bɛ daminɛ ka 'baara kɛ kosɛbɛ' pakew kɔnɔfɛnw ɲɛfɔcogo kan.

Kɔrɔnfɛla buluw ye misali ye min bɛ Kɛ cogoya la.

San 2011, Nongfu Spring ye Oriental Leaves bɔ kɛnɛ kan, o ye te buteli ye min bɛ mililitiri 500 bɔ, sukaro tɛ min na. Utikalo san 2019, Oriental Leaf ye 335ml mini pake fɔlɔ bɔ kɛnɛ kan san 8 sugu la.

San 2023, funankɛninw bɛna u janto minfɛn belebelebaw la minnu bɛ pake kɔnɔ. Oriental Leaf ye buteli belebele 900ml bɔ a ka Tmall maganba la o san daminɛ na. Ɲinan na, kɔrɔnfɛla bulu buteli mililitiri 900 bɔra kɛnɛ kan siraw kan minnu tɛ ɛntɛrinɛti kan, wa hali a ye C-sigilan minɛ etajɛri kan.

FBIF taara yɔrɔ caman na, k’a ye ko kɔrɔnfɛla bulu mililitiri 900 bɛ se ka sɔrɔ yɔrɔ bɛɛ, a kɛra sugubabaw kɔnɔ wo, a kɛra dugu feerekɛyɔrɔw la wo.

O cogo kelen de bɛ kɛ Vitality Forest fana na. San 2018, Yuanqi kungo y’a ka klasiki fɛn bɔ, n’o ye soda ji ye min bɛ yeelen bɔ. O waati la, o ji kɛnɛ in bonya tun ye mililitiri 480 ye hali bi. San 2020 mɛkalo la, Yuanqi kungo ye ji sɔgɔlen mini bidon duuru bɔ kɛnɛ kan minnu daji tɛ kelen ye, u kelen-kelen bɛɛ ye mililitiri 200 ye. Dɔɔni o kɔfɛ, buteli misɛnnin mililitiri 280, buteli belebele 1,25L bɔra sugu la.

Ka fara soda bulon ji kan, Yuanqi kungo ka fɛn wɛrɛw fana bɔra u bonya ni hakɛ fitininw na nin san laban ninnu na, i n’a fɔ Yuanqi kungo nɔnɔ te buteli mililitiri 450 min daminɛna san 2019, ani nɔnɔ te mini mililitiri 300 min bɔra kɛnɛ kan san kelen a daminɛ kɔfɛ. Fɛn kura in, n’o ye te jilama ye, o bɛna bɔ kɛnɛ kan pewu san 2023, mililitiri 450 foroko kɔnɔ. San tilancɛ o kɔfɛ, Yuanqi kungo ye mililitiri 900 foroko bɔli laseli kɛ.

San laban ninnu na, fɛn caman bɛ yen minnu foroko kɛra ka bonya walima ka dɔgɔya. Misali la, Huiyuan bɛna 2L barili caman bɔ kɛnɛ kan san 2022. Tuma min na Dongpeng Beverage y’a ka fɛn kura 'Rehydrate' bɔ kɛnɛ kan san 2023 zanwuyekalo la, a ye 555mL ni 1L seko bɔ waati kelen na pakew kɔnɔfɛnw ɲɛfɔcogo siratigɛ la You Cong gazi fana ye 2L pake belebelew bɔ kɛnɛ kan ɲinan.

Tiɲɛ na, pake belebele min bɛ 1L ɲɔgɔn bɔ ani foroko fitinin min bɛ se mililitiri 300 ɲɔgɔn ma, olu ma bɔ nin san laban ninnu na. Fɔlɔ, fɛnɲɛnɛmaw i n’a fɔ Tingyi, Uni-President, Coca Cola ani Pepsi Cola, u ka pakew cogoya tun tɛ kelen ye kabini san 2019.

Ni an y’a suma ni waati tɛmɛnenw ye, a bɛ se ka ye ko fɛn dɔ b’a jira ko fɛn dɔ b’a jira ko fɛn minnu bɛ pake kɔnɔ, olu belebelew ni minfɛn misɛnninw tɛ dan jiridenji ni minfɛn gazimaw dɔrɔn ma tugun, nka u bɛ daminɛ ka taa te la min tɛ sukaro ye, minfɛn baarakɛtaw, jiriden te ani minfɛn suguya fitinin wɛrɛw

Foroko belebelebaw funteni tɛ dan foroko minfɛnw dɔrɔn ma. Track wɛrɛw pakew fana bɛ ka bonya, i n’a fɔ te kura ni dumunifɛn misɛnninw.

Te suguya kura caman ye 'VAT' hakilina don senkan. San 2022 mɛkalo la, Nayue ye 'Domineer One-litre Peach', 'Domineer One-Litre Bayberry Lemon barrel' ani 'Domineer One-litre peach' ka 1L fɛn belebelebaw bɔ kɛnɛ kan ka tugu ɲɔgɔn na. Fana laseli kɛra bariliw kɔnɔ o marka la te 100 bɛ yen, te kɔrɔ, Shanghai tantan, gafe fana jeni nsiirin bin ani o ɲɔgɔnnaw.

Minfɛnw foroko cogoyaw bɛ Changé, a tɛ dan jamana kɔnɔ sugu dɔrɔn ma, n’i y’a lajɛ diɲɛ sugu la, minfɛnw foroko fana bɛ ka bonya walima ka dɔgɔya.

San 2019, Koka-Kola ye mililitiri 350 ni mililitiri 700 buteliw bɔ kɛnɛ kan Zapɔn sugu la. A ka siti kan, Koka-Kola b’a ɲɛfɔ mun na nin foroko kura in bɛ don sen kan -- ka kɛɲɛ ni Zapɔn ka bange hakɛ dɔgɔyali ye, jamanadenw ka kɔrɔbayali ani denbaya misɛnninw hakɛ cayalenba, Koka mililitiri 350 bɛnnen don mɔgɔ kelen ma, mililitiri 700 bɛnnen don mɔgɔ fila ma. [2] .

Pokuang Li ji mililitiri 900 bɛ ka caya Zapɔn jamana na nin san laban ninnu na. Otsuka ka baarakɛlaw ka fɔ la, 'kabini salon laban na, feereli hakɛ cayara ni jateden fila ye kalo o kalo.' [3]

Angletɛri minfɛnko tɔnba MOJU ye Booster seriyali daminɛ mililitiri 60 foroko kɔnɔ san 2016, o kɔfɛ mililitiri 420 foroko kɔnɔ san 2023 walasa ka feerekɛlaw mago suguya wɛrɛw ɲɛ.

Sinuwa jamana bɔli tɔnba McDovey fana y’a ye ko te min tɛ sukaro sɔrɔ, o pake belebelew dilanni cogoya ye diɲɛ suguba kɔnɔ. Walasa ka Sinuwa ni Ameriki suguw bɛɛ mago ɲɛ, McDovido ye mililitiri 750 pake dɔ sugandi min bonya ka bon. Nowanburukalo san 2022, McDovedo ye 'Great Oolong Tea' mililitiri 750 bɔ waati kelen na Sinuwa ni Ameriki.

Ameriki Woroduguyanfan sugu la, minfɛnw forokobaw dilanni taabolo yɛrɛ jiginna sanfɛ baarakɛyɔrɔw la. Ron Skotleski, min ye Ameriki Woroduguyanfan minfɛnko ɲɛmɔgɔba kɔrɔsigi ye, n’o ye Crown Holdings ye, n’o ye nɛgɛ foroko dilanko tɔn ye, o y’a fɔ a ka kunnafoni dɔ kɔnɔ min cilen don imɛri la: K’a sababu kɛ feerekɛlaw ka kɛnɛyako haminankow ye, an bɛ se k’a ye ko dɔ farala kosɛbɛ bidonw feereli la, minnu girinya ye onsi 7,5 ye, minfɛnw tilayɔrɔ dɔw la, wa o minfɛn misɛnnin ninnu dunni bɛ kɛ sababu ye ka feerekɛlaw jalaki kosɛbɛ.

Ka bɔ pakew caman cili kunw na jamana kɔkan suguw la, a bɛ se ka ye ko a kɛra pake belebelebaw ye wo, a kɛra pake fitininw ye wo, minfɛnw foroko caman cili kɔfɛ, tiɲɛ na, o ye taamasiyɛn ye min bɛ ka feerekɛlaw mago caman caman ɲɛnabɔ, wa a b’a fɛ ka feere ka ɲɛ. Yɛlɛma kɛrɛnkɛrɛnnen jumɛnw kɛra sannikɛlaw ka kuluw ka sanni kɛcogo la jamana kɔnɔ sugu la?

Ba 500ml tɛ se ka sanni kɛ, nka 1000ml musaka ka ca

Aw bɛ a daminɛ ni pake belebelebaw ye.

Nielsen IQ '2024 China Beverage Industry Trend and Outlook' ka fɔ la, 600ml-1249ml minfɛnba labɛnnenw kɛra minfɛnko yiriwali yɔrɔ kura ye nin san laban ninnu na. Nin fɛnsɛbɛnni yɔrɔ in ka feereli niyɔrɔ bɛna bonya ka bɔ 6,4% na san 2019 ka se 11,3% ma san 2023. Minfɛn labɛnnenbaw fana bɛ suguya caman na, minnu cɛma, fanga minfɛn feereli bɛna caya ni 213% ye san 2023 ni i y’a suma ni san 2019 ta ye, te labɛnnenw feereli bɛna caya ni 105% ye, ani minfɛn minnu bɛ kɛ ni gazi ye ni 101% ye.

Mun na feerekɛlaw bɛ pake belebelebaw kanu? Musow ka musaka kɛcogo ye sababu dɔ ye. [1] .

Fɔlɔ, minfɛn belebele minnu bɛ pake kɔnɔ, olu tun bɛ wele tuma caman na ko diaosi. Bi, marka caman bɛ pake belebelew bɔli la, u bɛna ɲɛfɔ iko nafa.

Netizenw ɲɛfɔli la, diaosi bɛ tali kɛ kosɛbɛ minfɛn sɔngɔ gɛlɛnw buteli belebeleba la ni u foroko gansanw ye, nka a bɛ se sɔrɔ ni wari hakɛ fila min ye yuan 1 walima 2 ye ka tɛmɛ foroko sabatilen kan. [6] Intɛrinɛti baarakɛla caman ye tulonko kɛ ko 'fɛn saba ye ɲɛda ye, fɛn naani ye ɲɛnamaya ye, buteli misɛnninw tɛ se ka kɛ, nka buteli belebelebaw musaka ka dɔgɔ.'

Fini walima diaowu nafa mana kɛ min o min ye, a kɔnɔna bɛ ka musaka kɛcogo jira. Aw ye kɔrɔnfɛla buluw ta misali la, Nongfu Spring ofisiyali Tmall maganba, 900ml kɔrɔnfɛla buluw, buteli 12 kɛsu kelen kɔnɔ, a sɔngɔ min bɛ baara la, o ye 75 yuan ye, a cɛmancɛ ye 6,25 yuan/buteli ye. Kɔrɔnfɛla bulu mililitiri 500 buteli 15 min bɛ kɛsu kɔnɔ, o sɔngɔ waleyali ye yuan 63,9 ye, n’o ye yuan 7,62 ye buteli kelen kɔnɔ. Ni aw ye a suma ni buteli jɔnjɔn ye, mililitiri 100 kelen-kelen bɛɛ sɔngɔ ka dɔgɔn ni 18,5% ye.

O cogo kelen na, Dongpeng Ji 555mL ni 1L sɔngɔ ye yuan 4 ni yuan 6 ye, o bɛ bɛn yuan 2 wɛrɛ musaka ma walasa ka a hakɛ fila san.

Foroko belebelebaw fana bɛ se ka feerekɛlaw ka jɛɲɔgɔnya magow ɲɛ, ka feerekɛlaw dusukunnataw nafa ani mago suguya wɛrɛw ɲɛnabɔ. O cogo la, minfɛn pake belebele fɔlɔ minnu ye 1L ni 2L ye, olu ka teli ka sinsin denbaya ka lajɛyɔrɔw kan, ka sinsin 'falen' kan, o min bɛ baara kɛ hali bi.

'Minfɛn minnu bɛ kɛ pake belebelebaw kɔnɔ, olu bɔli bɛ mago ɲɛ, min bɛ kɛ sababu ye ka feerekɛlaw ka fɛn min diyabɔcogo caman Changer (ka segin hakililata la ani ka tugu minfɛn musakabɔlenw kɔ) ani ka minfɛnko cogoyaw bonya, wa a bɛ kɛ sababu ye fana ka feerekɛlaw dɛmɛ u ka se ka sugandili suguya caman kɛ fɛn dilannenw na.' Dongpeng minfɛn y’o fɔ siɲɛ kelen a ka ɲininkali dɔ senfɛ ni kunnafonidilaw ye.

Foroko misɛnninw bɛ ka segin ka na, minnu dabɔra walasa u ka don i ka bɔrɛ kɔnɔ ani ka mɔgɔw kanu

O waati la, fɛntigiw y’a daminɛ ka pake misɛnninw gɛlɛya hali ka kɔn o ɲɛ ka tɛmɛ pake belebelebaw kan.

Koka-Kola tun ye fɛn fɔlɔw dɔ ye minnu ye pake misɛnninw don Sinuwa sugu la. San 2018, Coca-Cola y’a daminɛ ka 200ml mini-can pakew dilan. Ka fara o kan, Sinuwa sugu la fana bɛ se ka Koka Kola buteli fitinin mililitiri 300 ye ani bi bidon mililitiri 330.

Kabini o waati, san 2019 na, dumuni ni minfɛnw feerela caman ye pake misɛnninw daminɛ walasa ka 'sɔrɔko cɛɲi' fiɲɛ kunbɛn, i n'a fɔ Yuanqi kungo ka ji sɔgɔlen mini bidon. O fiɲɛ in fana ye te minfɛn sira kura, dɔɔnin, te ani a ɲɔgɔnnaw fana ye 'mini kupu' nɔnɔ te daminɛ.

San laban ninnu na, pake misɛnninw fiɲɛ tora ka ci. San 2023, fɛntigi kura minnu bɛ Lemon Republic bolo, olu fana bɛna mililitiri 300 pakew bɔ kɛnɛ kan. Zuwɛnkalo san 2024, Koka-Kola y’a jira a ka wechat jatebɔsɛbɛn ofisiyali kan ko Koka-Kola, Sprite ani Fanta fɛn kuraw ka bɔrɛ kɔnɔ buteliw bɛna nɔgɔya, wa u bɛna daminɛ Guangdong, Hubei, Yunnan ani Pekin k’a daminɛ zuwɛnkalo la.

I n'a fɔ a bɛ kɛ cogo min na pake belebelebaw la, markaw bɛ to ka pake misɛnnin kura fara a kan walasa ka 'feere ka ɲɛ' ani ka feerekɛlaw mago ɲɛ. Kɛrɛnkɛrɛnnenya la, feerekɛlaw magow fana tɛ kelen ye.

Misali la, an ka Koka-Kola ta. Koka-Kola ka pake misɛnnin kuraw kunw fana tɛ kelen ye.

San 2018, Koka-Kola ye pake misɛnninw daminɛ Sinuwa jamana na, fan dɔ fɛ, walasa ka kɛnɛya taabolo labato, 'min ka dɔgɔn o ye kɛnɛyako ye; Ka fara o kan, foroko suguya wɛrɛw fana sɔngɔ tɛ kelen ye, ka tɛmɛn pakew sɛgɛsɛgɛli misɛnninw fɛ walasa ka dɔ bɔ fɛnw ta hakɛ la, ka fɛnw ta cɛsirilan bonya, walasa ka bonya bila senkan.

O fana ye Coke dɛmɛ ka feere caman kɛ. A fɔra ko san 2019, Swire Coca-Cola ka bi bidon minfɛn gazimaw pakew sɔrɔta cayara fo ka se 90% ma, o cɛma, mini modern can, n’o bɛ jate iko feerekɛlaw ka ŋaniya kura, o fana ye bonya sɔrɔ 20%. Ka fara o kan, ka kɛɲɛ ni COFCO Coca-Cola ka san 2021 tilancɛ fɔlɔ jatebɔ kunnafoniw ye, bi bidonw ni mini bi bidonw feereli hakɛ n’u sɔrɔta cayara ni 50% ni kɔ ye.

Ni feerekɛlaw jɔrɔlen don musakako la, 'pakew dilanni jɔyɔrɔ ka bon,' Coca-Cola ɲɛmɔgɔba James Quincey y’o fɔ a ka tɔn ka san 2022 sɔrɔ weleli senfɛ.

San wɔɔrɔ tɛmɛnen kɔfɛ, Koka-Kola bɛ ka bɔrɔ buteli yeelen gɛlɛya walasa ka sinsin a tacogo kan.

Coca-Cola ka wechat jatebɔsɛbɛn ofisiyali kan, feereli kanpaɲi ni bɔrɔ buteli kura ye dugu taama ye, min diyara kosɛbɛ kɔsa in na. Koka-Kola ye waati dantigɛlen baara daminɛ Refreshing bag bloki kɔnɔ. Jagokɛyɔrɔ fɔlɔ kɛra Nantou dugu kɔrɔ la min tɔgɔ ye ko Shenzhen, wa, wagati yɔrɔ 18 dabɔra o kama.

Yu Jianzeng y’a jira ko minfɛnw foroko dilanni bɛ ka yiriwa foroko misɛnninw kɔnɔ, bawo foroko misɛnninw bɛnnen don kosɛbɛ waleyali ma, wa u bɛ se ka don musow ka bɔrɔw kɔnɔ fana, o de kama jiridenji, karɔbɔni ani foroko misɛnnin wɛrɛw bɛ ka caya ka taa a fɛ.

Ka fara fɛnw tacogo kan, pake misɛnninw bɛ se fana ka feerekɛlaw magoɲɛfɛnw ɲɛnabɔ minnu bɛ ka caya ka taa a fɛ.

Foroko misɛnninw ka ko kɛlenw nafa ka bon kosɛbɛ bawo fɛn misɛnninw bɛ se ka sɛgɛsɛgɛ kosɛbɛ walasa ka se ka ladamu cogoya wɛrɛw la. Kun minnu b’a to feerekɛlaw bɛ foroko misɛnninw san, olu ye foroko ɲumanw ye, piblisite jɛlenw, teriw ka ladilikanw ani u yɛrɛ diyabɔli, o minnu bɛ se ka feerekɛlaw dusukunnataw nafa dafa.

Ka fara o kan, baro caman bɛ kɛ pake misɛnninw kan sosiyete ka kunnafonidilanw kan, wa 'cute' ni 'interesting' jateminɛni ka teli ka baro funteni caya.

Ka fara o kan, feerekɛlaw bɛ u janto kɛnɛyako la ka taa a fɛ. Hali minfɛn minnu kalori ka ca, pake misɛnniw bɛ se ka dɔ bɔ dumunikɛlaw ka kalori doni na ani ka sukaro dɔgɔyali ɲinini dafa. Ni fɛn saniyalen don, pake misɛnniw bɛ se ka dun tile kelen kɔnɔ, ni u ma kɛ ni fɛnw ye minnu bɛ u tanga, o bɛ aw tanga tiɲɛni ma.

'Cɛ ni muso feerelaw magow faamuyali bɛ se k'an dɛmɛ ka fɛn kuraw ni fɛn dilannenw boloda ka ɲɛ,' Yu y'o fɔ a ka kuma kɔnɔ. Ni an y'a lajɛ kɔfɛ, a kɛra foroko in ka bon wo, a ka dɔgɔ wo, a kɔnɔko ye ka feerekɛlaw magow ɲɛ, wa tiɲɛ na, laɲini laban ye 'feere ɲuman' ye.