Walasa ka feere ka ɲɛ, pake ka kan ka bonya walima ka dɔgɔya .

Minfɛnw foroko bonya n’a bonya kɛra kamalenninw ka 'sosiyali wari ye.

kan Weibo, barokun min ye . Minfɛnw foroko belebelebaw bɛ ɲini tuma caman na. Kun min na #1L pake kɛra kamalenninw ka sosiyali wari ye, o barokun kalanna mɔgɔ miliyɔn 69 ni kɔ fɛ ka kɛɲɛ ni kunnafonidilaw ka waati ye, ani barokun wɛrɛw minnu bɛ tali kɛ o la, olu fana kalanna mɔgɔ miliyɔn kelen ni kɔ fɛ.

Foroko misɛnniw ka funteni ka bon. Misali la, kɔrɔnfɛla buluw pake fitinin ka di kosɛbɛ, wa ɛntɛrinɛti kan dɔw yɛrɛ DIY . 335ml oriental buluw ka kɛ pake fitinin ye. O sɛbɛn in, n’a tɔgɔ ye ko 'Oriental Leaf min ka dɔgɔ ɛntɛrinɛti kan,' o bɛ ni 30.000 ye, a ka di mɔgɔ 1 900 ni kɔ ye ani a ka kumaw ka ca ni 1.000 ye.

Ani ne terikɛ net ni bɛ ɲininkali kɛ -- jɔn ye mililitiri 100 minfɛn ye? Mɔgɔ caman y'a fɔ ko: 'Nin pake fitinin kanulen in b'a fɛ ka dege', 'hali n'i y'a san k'a sɔrɔ i ma min a ye super cute'...

A ka bon ani a ka dɔgɔn pakew kɔnɔ funteni caman, fɛn caman y’a daminɛ ka a foroko bonya walima ka a dɔgɔya. 'Nafa ni pake misɛnninw bɛ ka minfɛnko bɛɛ lajɛlen yiriwali bila senkan,' Jian Yu, Kantar WorldPanel Greater China ɲɛmɔgɔba, FBIF2024 dumuniko ni minfɛnko kura forobajɛkulu ɲɛmɔgɔba y'a fɔ.

Nielsen IQ '2024 China Beverage Industry Trend and Outlook ka fɔ la, 600ml-1249ml Large Ready-to-Drink kɛra minfɛnko yiriwali sira kura ye san laban ninnu na.

I San laban ninnu na, laadala maraw ni fɛn minnu bɛ bɔ kɛnɛ kan, olu bɛɛ ye jɔrɔnanko ye tiɲɛ na pakew dilanni na. Ka fara 500mL pakew bɔli kan, u ye pake belebele 1L ɲɔgɔn fana bɔ kɛnɛ kan walima 300mL ɲɔgɔn na pake misɛnniw na.

Misali la, kɔrɔnfɛla furabuluw, ka fara . 500ml pake , a fana ye 900ml ni 335ml pakew daminɛ;

Pulsation fana bɛ sɔrɔ pake belebelew kɔnɔ minnu ye 1L ye ani pake misɛnninw ye mililitiri 400 ye. Marka hali 'baara kɛ fɛn bɛɛ la' kan 1L pakeba kan, ni daɲɛw ye 'good ~ good ~ good ~ big' sɛbɛnnen bɛ buteli kan.

Ka fara o kan, ɲɛnamaya kungo, jiriden mɔlenw, miniti baarakɛmuso, limoni repibiliki... Ka fara minfɛnw kan, fɛn minnu bɛ kɛ ka fɛnw falen, fɛn minnu bɛ kɛ ka fɛnw falen, olu fana bɛ sɔrɔ te, diwɛn ani hali lafiya dumuniw na kosɛbɛ.

Mun na nin mara ninnu bɛ ka daminɛ ka bonya walima ka dɔgɔya pakew hakɛ la? Foroko ɲɛfɔcogo caman yeli kɔfɛ, sugu ɲinini sugu jumɛn bɛ bɛn a ma?

Minfɛn pake belebelebaw ni minnu bɛ kɛ fɛn kuraw ye. Nka nin san laban ninnu na, feerekɛlaw bɛ u janto u ka pake belebelebaw ni u fitininw na ka taa a fɛ. Walasa ka feerekɛlaw mago ɲɛ, fɛn caman bɛ daminɛ ka 'baara kɛ hard' kan pakew sɛgɛsɛgɛli kan.

Oriental buluw ye misali ye min bɛ sɔrɔ.

San 2011, Nongfu Spring ye kɔrɔnfɛla buluw daminɛ, o ye te buteli 500ml ye min tɛ sukaro sɔrɔ. Utikalo san 2019, Oriental Leaf ye 335ml mini pake daminɛ fɔlɔ san 8 kɔfɛ sugu la.

San 2023, kamalenninw bɛna u janto minfɛn belebelebaw la minnu bɛ kɛ pakew kɔnɔ. Oriental Leaf ye buteli belebele 900ml daminɛ a ka tmall flaship magasin kan o san daminɛ na. Ɲinan, oriental buluw buteli 900ml bɛ wuli ka bɔ kɛnɛ kan minnu tɛ ɛntɛrinɛti kan, wa hali u ye C-Seat minɛ fɛnmarayɔrɔ la.

FBIF taara yɔrɔ caman na, a y’a ye ko kɔrɔnfɛla furabulu 900 bɛ se ka sɔrɔ yɔrɔ bɛɛ, a kɛra sugubabaw ye wo, a kɛra duguba kɔnɔ feerekɛyɔrɔw ye wo.

O cogo kelen de bɛ kɛ Vitality Forest la. San 2018, Yuanqi Forest y’a ka klasiki fɛn bɔ, n’o ye Soda Sparkling Water ye. O waati la, o ji wulilen in bonya tun ye 480ml ye hali bi. Mɛkalo san 2020, Yuanqi Forest ye mini bidon duuru daminɛ ni ji wulilen ye ni a daamu tɛ kelen ye, o kelen kelen bɛɛ ye mililitiri 200 ye. Dɔɔni o kɔfɛ, buteli misɛnni 280ml, buteli belebele 1,25L bɛ sugu la.

Ka fara soda bulon ji kan, yuanqi kungo kɔnɔfɛn wɛrɛw fana bɔra u bonya ni u hakɛ fitininw na nin san laban ninnu na, i n’a fɔ yuanqi kungo nɔnɔ te buteli 450ml min daminɛna san 2019, ani mililitiri 300 mini nɔnɔ te min bɔra a daminɛni kɔfɛ. O fɛn kura in, n’o ye Iced Tea ye, o bɛna daminɛ ka ban san 2023 la, a bɛ kɛ 450ml ye. San tilancɛ o kɔfɛ, Yuanqi Forest ye 900ml pakew bɔli laseli kɛ.

San laban ninnu na, fɛn caman bɛ yen minnu foroko dilanni kɛra ka caya walima ka dɔgɔya. Misali la, Huiyuan bɛna 2L belebelew daminɛ san 2022. Ni DongPeng Beverage y’a ka fɛn kura daminɛ 'Rehydrate' san 2023 zanwuyekalo la, a ye 555ml ni 1L seko daminɛ waati kelen na pakew sɛgɛsɛgɛli siratigɛ la Aw bɛ CONG gazi fana daminɛ 2L belebelew pakew kɔnɔ ɲinan.

Tiɲɛ na, pakeba min bɛ 1L ɲɔgɔn na ani pake fitinin min bɛ mililitiri 300 ɲɔgɔn bɔ, o ma bɔ nin san laban ninnu na. Tɛmɛnen kɔ, fɛntigiw i n’a fɔ Tingyi, Uni-President, Coca Cola ani Pepsi Cola, olu ka pakew ɲɛfɔcogo wɛrɛw tun tɛ kelen ye kabini san 2019.

Ni an y’a suma ni tɛmɛnenw ye, a bɛ se ka sɔrɔ ko fɛn dɔ b’a jira ko fɛn dɔ b’a la min bɛ fɛn caman ye, ko minfɛn belebelebaw ni fɛn fitininw tɛ dan jiridenji ni minfɛn gazimaw ma tuguni, nka u bɛ daminɛ ka taa te la, minfɛn baarakɛtaw, jiriden te ani minfɛnw kulu fitinin wɛrɛw

A foroko belebelebaw funteni tɛ dan fɛnw forokonifɛnw dɔrɔn ma. Track wɛrɛw pakew, i n’a fɔ te kura ani dumunifɛn misɛnninw, olu fana bɛ ka bonya.

Te kura caman ye hakilina don 'vat' la. San 2022 Mɛkalo la, Nayue ye 1L fɛnw daminɛ ɲɔgɔn kɔ 'dominer litre peach', 'dominer kelen-kelen-litiri bayberry limoni barrel' ani 'domominer peach litre kelen na'. A fana daminɛna bariliw la o marka la te 100 bɛ yen, kɔrɔlen te, Shanghai tantan, gafe fana bɛ ka jeni binw jeni ani a ɲɔgɔnnaw.

Minfɛnw forokocicogo caman b’u la, a tɛ dan sigida sugu dɔrɔn ma, ka diɲɛ suguba lajɛ, minfɛnw foroko fana bɛ ka bonya walima ka dɔgɔya.

San 2019, Coca-Cola ye buteli 350ml ani 700ml daminɛ Japon sugu la. A ka siti kan, Coca-Cola b’a ɲɛfɔ mun na foroko kura in bɛ ka don senkan -- ka jaabi di Japon bange hakɛ dɔgɔyali ma, jamanaden kɔrɔbaw ani denbaya misɛnw hakɛ cayalen, 350ml coke bɛnnen don mɔgɔ kelen ma, 700ml bɛnnen don mɔgɔ fila ma ka min. [2].

Pokuang li ji min bɛ ka caya 900ml, o bɛ ka caya Zapɔn jamana kɔnɔ nin san laban ninnu na. Otsuka baarakɛlaw ka fɔ la, 'Kabini salon laban, feereli hakɛ cayara ni jateden fila ye kalo o kalo.' [3]

British Beverage Brand Moju ye booster series daminɛ 60mL pakew kɔnɔ san 2016, o kɔfɛ 420mL pakew kɛra san 2023 walasa ka feerekɛlaw magoɲɛfɛnw ɲɛnabɔ.

Sinuwaw ka bɔli taamasiyɛn McDovey fana ye te pake belebelebaw cogoya ye minnu tɛ sukaro sɔrɔ diɲɛ suguba kɔnɔ. Walasa ka Sinuwaw ni Ameriki suguyaw bɛɛ magow ɲɛ, McDovido ye 750ml mililitiri pake dɔ sugandi min ka bon kosɛbɛ. Nowanburukalo san 2022, McDovedo ye 750ml 'aba oolong te' daminɛ waati kelen na Sinuwa ani Ameriki.

Ameriki Woroduguyanfan sugu la, minfɛnw foroko belebelebaw cogoya bɛ lase sanfɛ baarakɛlaw ma. Ron Skotleski, n’o ye Crown Holdings ka Ameriki Woroduguyanfan ka feereli ni feereli ɲɛmɔgɔba kɔrɔ ye, n’o ye nɛgɛ pakew dilanko tɔnba ye, o y’a jira a ka kunnafoni dɔ kɔnɔ min bɔra imɛri la: k’a sababu kɛ feerekɛlaw ka kɛnɛyako haminankow ye, an bɛ se ka dɔ fara kosɛbɛ bidon 7,5 feereli kan minfɛnw tilayɔrɔba dɔw la, ani nin minfɛn misɛnnin ninnu dunni bɛ kɛ sababu ye ka mɔgɔw jalaki.

K’a ta pakew caman cili kunw na jamana wɛrɛw ka suguw la, a bɛ se ka sɔrɔ ko a kɛra pakew dilanni ye walima u foroko fitinin ye, minfɛnw foroko caman cili kɔfɛ, tiɲɛ na, o ye fɛn ye min bɛ feerelikɛlaw magoɲɛfɛnw caman sɛmɛntiya, wa a b’a fɛ ka feere ka ɲɛ. Yɛlɛma kɛrɛnkɛrɛnnen jumɛnw bɛ kɛ feerekɛlaw ka kuluw sanni fɛɛrɛw la jamana kɔnɔ sugu la?

Ba 500ml tɛ se ka san, nka mililitiri 1000 bɛ musaka bɔ .

Aw bɛ a daminɛ ni pake belebelew ye.

Nielsen IQ '2024 China Beverage Industry Trend and Outlook ka fɔ la, 600ml-1249ml Large Ready-to-Drink kɛra minfɛnko yiriwali sira kura ye san laban ninnu na. Nin ɲɛfɔli yɔrɔ in ka feereli hakɛ bɛna bonya ka bɔ 6,4% la san 2019 ka se 11,3% ma san 2023. Minfɛnba labɛnnenw ka kan ka min, o fana bɛ kɛ ni suguya caman ye, fanga minfɛnw feereli bɛna bonya ni 213% ye san 2023 ni i ye a suma ni san 2019 ye, ani kabon ye 105% ye.

Mun na feerekɛlaw bɛ pake belebelebaw kanu? Cost Performance ye sababu dɔ ye. [1].

Fɔlɔ, minfɛn belebelebaw tun bɛ fɔ tuma caman na ko Diaosi. Bi, fɛn caman minnu bɛ pake belebelew daminɛ na, olu bɛna ɲɛfɔ iko nafa.

Intɛrinɛti ɲɛfɔli la, Diaosi bɛ kuma kɛrɛnkɛrɛnnenya la minfɛn sɔngɔ gɛlɛnw buteli belebeleba kan ni a foroko jɛlen ye, nka a bɛ se sɔrɔ ni wari hakɛ fila ye min bɛ se ka kɛ 1 walima 2 ye ka tɛmɛ pakew kan minnu bɛ kɛ tuma bɛɛ. [6] Netizen caman ye tulonko kɛ ko 'Sa saba ye ɲɛda ye, naani ye ɲɛnamaya ye, buteli fitininw tɛ se ka sɔrɔ, nka buteli belebelebaw bɛ musaka bɔ.'

O fini walima Diaowu nafa mana kɛ min o min ye, a kɔnɔna bɛ ka musaka kɛcogo jira. Aw bɛ kɔrɔnfɛla furabuluw ta misali la, nongfu spring of officiel tmall flagship store, 900ml oriental buluw, buteli 12 kɛsu kɔnɔ, a sɔngɔ baarakɛta ye 75 yuan ye, a hakɛ mumɛ ye 6,25 yuan/bottle ye. Oriental bulu 500ml buteli 15 sɔngɔ baarakɛta ye 63,9 yuan ye, ni yuan 7,62 ye buteli kelen kɔnɔ. Ni aw ye a suma ni buteli jɔnjɔn ye, mililitiri 100 kelen-kelen bɛɛ sɔngɔ bɛ dɔgɔya 18,5%.

O cogo kelen na, Dongpeng ji 555ml ni 1L sɔngɔ ye 4 yuan ani 6 yuan ye, o bɛ bɛn 2 yuan wɛrɛ ma ka hakɛ fila san.

Foroko belebelew bɛ se ka feerekɛlaw ka jɛ-ka-baara magow fana ɲɛ, ka feerekɛlaw ka dusukunnataw nafa ani magoɲɛfɛn suguya caman wɛrɛw ɲɛnabɔ. O cogo la, minfɛnw pake 1 ni 2L fɔlɔw ka teli ka sinsin denbaya ka lajɛw kan ani ka sinsin 'sharing', min bɛ se ka kɛ hali bi.

'Backage minfɛnw bɔli kɛnɛ kan, o bɛ feerekɛlaw ka fɛnsɔrɔsiraw caman ɲɔgɔnna magow ɲɛ (ka segin ka kɛ hakililata ye ani ka musaka dɔgɔyalenw nɔfɛta nɔfɛ) ani ka fɛnw feereli cogoya bonya, ani fana a bɛ se ka kɛ sababu ye ka sugandili suguya caman sɔrɔ fɛn kɛrɛnkɛrɛnnenw na.' DongPeng minfɛn min fɔra siɲɛ kelen ɲininkali dɔ senfɛ ni kunnafonidilaw ye.

Foroko misɛnw bɛ ka segin ka na, min dilannen don walasa a ka se ka don i ka bɔrɛ kɔnɔ ani ka mɔgɔw kanu .

O waati la, markaw y’a daminɛ ka pake misɛnninw gɛrɛgɛrɛ hali ka tɛmɛ minnu ka bon.

Coca-Cola tun ye fɛn fɔlɔw dɔ ye minnu ye pake misɛnninw don Sinuwa sugu la. San 2018, Coca-Cola ye 200ml mini-Can pakew dilan. Ka fara o kan, Sinuwaw ka sugu la, aw bɛ se ka 300ml mini buteli 300ml ye Coca Cola ani 330ml bi bidon na.

Kabini o waati, san 2019 na, dumuni ni minfɛnw suguya caman ye pake misɛnninw daminɛ walasa ka fiɲɛ 'cute ' fiɲɛ kunbɛn, i n'a fɔ Yuanqi Forest ka mini bidon min bɛ ji wulilen kɛ. Nin fiɲɛ in fana ye fiɲɛ bila te minfɛn kura la, dɔɔnin, te ani a ɲɔgɔnnaw fana ye 'mini cup' nɔnɔ te daminɛ.

San laban ninnu na, pake misɛnninw fiɲɛ tora ka fiyɛ. San 2023, fɛn minnu bɛ ka bɔ kɛnɛ kan, olu fana bɛna kɛ 300ml pakew daminɛni ye. Zuwɛnkalo san 2024, Coca-Cola y’a jira a ka WeChat jatebɔsɛbɛn ofisiyali kan ko Coca-Cola, Sprite ani Fanta fɛn kura minnu bɛ bɔ, olu bɛna nɔgɔya, wa u bɛna daminɛ Guangdong, Hubei, Yunnan ani Beijing ka bɔ zuwɛnkalo la.

I n’a fɔ a bɛ kɛ cogo min na pake belebelebaw la, maraw bɛ to ka pake misɛnnin kuraw fara a kan walasa ka 'sell well' ani ka feerekɛlaw magow ɲɛ. Kɛrɛnkɛrɛnnenya la, feerekɛlaw magow fana bɛ danfara.

Misali la, Coca-Cola ta. Coca-Cola ka pake fitinin kura kunw fana tɛ kelen ye.

San 2018, Coca-Cola ye pake misɛnninw daminɛ Sinuwa jamana na, fan dɔ fɛ, walasa ka kɛnɛya taabolo labato, 'min ka dɔgɔya, o ye kɛnɛya ye, ka fara o kan, pakew kɛrɛnkɛrɛnnenya la, sɔngɔko suguya wɛrɛw fana bɛ sɔrɔ, pakew kɛrɛnkɛrɛnnenya la, minnu bɛ kɛ ka fɛnw tacogo dantigɛli dɔgɔya, walasa ka fɛnw tacogo ɲuman bonya, walasa ka bonya boli.

O fana ye Coke dɛmɛ ka feere caman kɛ. A fɔra ko san 2019, Swire Coca-Cola ka bi bɛ se ka minfɛn gazimaw sɔrɔ, o cayara fo ka se 90% ma, o la, mini bi seko, min bɛ jate fɛn kura ye, o fana ye bonya sɔrɔ 20%. Ka fara o kan, ka kɛɲɛ ni Cofco Coca-Cola ka san hakɛ jatebɔ ye san 2021 tilancɛ fɔlɔ la, bi bidonw feereli hakɛ ni u ka sɔrɔ hakɛ ni mini modern bɛ se ka caya ni 50% ye.

Ni feerekɛlaw bɛ hami musaka la, 'Pakeli kura jɔyɔrɔ ka bon kosɛbɛ,' Coca-Cola ɲɛmɔgɔba James Quincey y'o fɔ a ka san 2022 sɔrɔko weleli senfɛ.

San wɔɔrɔ tɛmɛnen kɔfɛ, Coca-Cola bɛ ka pocket bottle light gɛlɛya walasa ka sinsin a ka portability kan.

Coca-Cola ka WeChat jatebɔsɛbɛn ofisiyali kan, jago kanpaɲi min bɛ kɛ ni Pocket buteli kura ye, o ye Citywalk ye, min diyara kosɛbɛ kɔsa in na. Coca-Cola ye waati dantigɛli baara daminɛ bɔrɔ kɔnɔ min bɛ mɔgɔ lafiya. A jɔyɔrɔ fɔlɔ kɛra Nanou dugu kɔrɔ Shenzhen ye, ani 18 clocking points dabɔra o kama.

Yu Jianzeng y’a jira ko minfɛnw foroko bɛ ka dilan foroko misɛnninw kɔnɔ, bawo foroko misɛnninw bɛnnen don kosɛbɛ wa u bɛ se ka bila musow ka bɔrɔw kɔnɔ fana, o la jiridenji, gazi ani foroko misɛnnin wɛrɛw bɛ ka caya ka taa a fɛ.

Ka fara fɛnw tacogo kan, pake misɛnninw fana bɛ se ka feerekɛlaw magoɲɛfɛnw ɲɛnabɔ minnu bɛ ka caya ka taa a fɛ.

Foroko fitininw ka ko kɛlenw nafa ka bon kosɛbɛ bawo fɛn misɛnninw bɛ se ka sɛgɛsɛgɛ kosɛbɛ walasa ka se ka u yɛrɛ ladamu cogoya wɛrɛw la. Kun minnu b’a to feerekɛlaw b’a sugandi ka pake misɛnninw san, olu ye pake ɲumanw ye, piblisite jɛlenw, ladilikanw ka bɔ teriw yɔrɔ ani u yɛrɛw diyabɔli, minnu bɛ se ka feerekɛlaw ka dusukunnataw nafa kunbɛn.

Ka fara o kan, baro caman bɛ kɛ pake misɛnninw kan sosiyete ka kunnafonidilanw kan, wa 'cute' ani 'Interesting' jateminɛ bɛ to ka baro funteni caman bila.

Ka fara o kan, feerekɛlaw bɛ u janto kɛnɛya la ka taa a fɛ. Hali ni minfɛn minnu bɛ kalori caman na, pake misɛnniw bɛ se ka dɔ bɔ dumunikɛlaw ka kalori doni na ani ka sukaro dɔgɔyali ɲinini dafa. Ni fɛn saniyalenw don, pake misɛnniw bɛ se ka dun tile kelen kɔnɔ ni u tɛ fɛnw tanga, o bɛ u tanga tiɲɛni ma.

'Ka cɛw ni musow ka magoɲɛfɛnw faamuya, o bɛ se k'an dɛmɛ ka fɛn kuraw ni fɛn kuraw labɛn ka ɲɛ,' Yu y'o fɔ a ka kuma kɔnɔ. Ni an bɛ segin kɔ, a kɛra pake ka bon walima a ka dɔgɔ, a kɔnɔko ye ka feerekɛlaw mago ɲɛ, wa kuntilenna laban ye tiɲɛ na 'Sell Well' ye.