Kugurisha neza, Ipaki igomba kuba nini cyangwa nto

Mu buryo butunguranye, ingano nubunini bipfunyika ibinyobwa byahindutse 'ifaranga ryimibereho ' ryurubyiruko.

Kuri Weibo, ingingo ya gupakira ibinyobwa binini birashakishwa kenshi. Ingingo yimpamvu yo gupakira # 1L yahindutse ifaranga ryimibereho yurubyiruko rwasomwe nabantu barenga miliyoni 69 kugeza igihe cyo gutangaza amakuru, kandi izindi ngingo zijyanye nazo zasomwe nabantu barenga miliyoni.

Amapaki mato afite ubushyuhe bwinshi. Kurugero, paki ntoya yamababi yi burasirazuba irazwi cyane, ndetse nabamwe mubakoresha ndetse DIY 335ml Ibibabi byiburasirazuba mubipaki bito. Iyi nyandiko yiswe 'Ikibabi gito cyo mu Burasirazuba kuri interineti, ' ifite 30.000 ikunzwe, abantu barenga 1.900 nibitekerezo birenga 1.000.

Kandi roho yinshuti net irabaza - ninde wumva 100ml banywa? Abantu benshi bagize icyo bavuga: 'Iyi paki ntoya nziza irashaka kuryoha ', 'niyo waba uyigura utayinyweye ni byiza cyane ' ...

Ibipapuro binini kandi bito bipakira ubushyuhe bwinshi, ibirango byinshi byatangiye gukora ibipfunyika binini cyangwa bito. Jian Yu, umuyobozi mukuru wa Kantar Worldpanel Greater China, yagize ati: 'Agaciro n’ibipapuro bito bitera iterambere ry’inganda zose z’ibinyobwa.'

Dukurikije Nielsen IQ '2024 Ubushinwa Bw’Ibinyobwa By’ibinyobwa hamwe na Outlook ', 600ml-1249ml nini yiteguye kunywa-yahindutse ingingo nshya y’inganda z’ibinyobwa mu myaka yashize.

Njyewe mumyaka yashize, ibirango gakondo nibirango bigenda bigaragara rwose byateje akavuyo kubipfunyika. Usibye gutangiza hafi 500ml ipakira, banatangije ibipaki binini bigera kuri 1L cyangwa 300ml ntoya.

Kurugero, ibibabi byiburasirazuba, byongeyeho Gupakira 500ml , nayo yatangije 900ml na 335ml;

Gusunika kugaragara no mubipaki binini bya 1L hamwe nudupapuro duto twa 400ml. Ikirango ndetse 'cyakoze ibintu byose ' kuri pake nini ya 1L, hamwe n'amagambo 'byiza ~ byiza ~ byiza ~ byiza ~ binini ' byacapishijwe icupa.

Mubyongeyeho, hariho imbaraga Amashyamba, imbuto zeze, Minute Maid, Repubulika ya Indimu ... Usibye gupakira ibinyobwa, impinduka mubisobanuro byo gupakira nabyo bikunze kugaragara cyane mucyayi gishya, vino ndetse no kwidagadura.

Ni ukubera iki ibyo birango bitangiye kuba binini cyangwa bito mubunini bwa paki? Inyuma yo guhindura ibintu bipfunyika, ni ubuhe bwoko bw'isoko bukenewe?

Ibinyobwa binini kandi bito ntabwo ari shyashya. Ariko mumyaka yashize, abaguzi bitondera cyane kubipakira binini kandi bito. Kugirango uhuze ibyifuzo byabaguzi, ibirango byinshi bitangira 'gukora cyane ' kubipfunyika.

Amababi y'iburasirazuba ni urugero rusanzwe.

Muri 2011, Nongfu Spring yatangije ibibabi byo mu burasirazuba, icupa rya 500ml y'icyayi kitarimo isukari. Mu Kwakira 2019, Oriental Leaf yatangije bwa mbere mini ya 335ml nyuma yimyaka umunani ku isoko.

Muri 2023, urubyiruko ruzita cyane kubinyobwa binini bipfunyitse. Oriental Leaf yashyize ahagaragara amacupa manini 900ml ku iduka ryayo rya Tmall mu ntangiriro z'uwo mwaka. Muri uyu mwaka, icupa rya 900ml ry’ibibabi byo mu burasirazuba ryashyizwe ahagaragara mu miyoboro ya interineti, ndetse ryigarurira C-intebe ku gipangu.

FBIF yasuye ahantu henshi isanga 900ml yamababi yuburasirazuba yashoboraga kuboneka ahantu hose, haba mumasoko manini cyangwa mumaduka acururizwamo.

Ni nako bigenda kumashyamba ya Vitality. Muri 2018, Ishyamba rya Yuanqi ryashyize ahagaragara ibicuruzwa byaryo bya kera, soda amazi meza. Muri kiriya gihe, ubunini bw'aya mazi yari akiri 480ml. Muri Gicurasi 2020, Ishyamba rya Yuanqi ryatangije amabati atanu y’amazi meza afite uburyohe butandukanye, buri 200ml. Nyuma yaho gato, amacupa mato 280ml, amacupa manini 1.25L yagiye ku isoko.

Usibye amazi ya soda bubble, ibindi bicuruzwa byo mu ishyamba rya Yuanqi nabyo byagaragaye mu bunini bunini kandi buto mu myaka yashize, nk'icupa rya 450ml ry'icyayi cy'amata yo mu ishyamba rya Yuanqi cyatangijwe muri 2019, n'icyayi cy'amata 300ml cyatangiye umwaka umwe nyuma yacyo. Ibicuruzwa bishya, icyayi kibisi, bizashyirwa ahagaragara muri 2023 mubipfunyika 450ml. Nyuma yumwaka, Ishyamba rya Yuanqi ryatangaje ko ryashyizwe ahagaragara 900ml.

Mu myaka yashize, hari ibicuruzwa byinshi ibyo gupakira byabaye binini cyangwa bito. Kurugero, Huiyuan izashyira ahagaragara 2L nini nini muri 2022.Ibinyobwa bya Dongpeng byatangije ibicuruzwa byayo bishya 'Rehydrate ' muri Mutarama 2023, icyarimwe byatangije ubushobozi bwa 555mL na 1L mubijyanye no gupakira; Wowe Cong gazi nayo yatangije ibipaki binini 2L uyumwaka.

Mubyukuri, pake nini ya 1L hamwe na pake ntoya ya 300ml ntabwo yagaragaye mumyaka yashize. Mu bihe byashize, ibirango nka Tingyi, Uni-Perezida, Coca Cola na Pepsi Cola byari bifite ibisobanuro bitandukanye byo gupakira nko muri 2019.

Ugereranije nibyahise, ushobora gusanga hari impinduka zigaragara ko ibinyobwa binini kandi bito bipfunyitse bitagarukira gusa kumitobe yimbuto n'ibinyobwa bya karubone, ahubwo bitangira kwimukira mucyayi kitarimo isukari, ibinyobwa bikora, icyayi cyimbuto nibindi byiciro byibinyobwa

Ubushyuhe bwo gupakira bunini ntibugarukira gusa ku binyobwa bipakira. Gupakira izindi nzira, nk'icyayi gishya n'ibiryo, na byo biragenda biba binini.

Ibirango byinshi byicyayi byatangije igitekerezo cya 'TVA '. Muri Gicurasi 2022, Nayue yagiye akurikirana ibicuruzwa binini bya 1L bya 'Domineer imwe ya litiro Peach ', 'Domineer imwe-litiro Bayberry Lemon barrel ' na 'Domineer Peach litiro imwe'. Hatangijwe kandi muri barrale yikirango hari icyayi 100, icyayi cya kera, nyirasenge wa Shanghai, igitabo nacyo gitwika ibyatsi byiza nibindi.

Ibipimo byo gupakira ibinyobwa birahinduka, ntabwo bigarukira gusa ku isoko ryimbere mu gihugu, urebye ku isoko mpuzamahanga, gupakira ibinyobwa nabyo bigenda biba binini cyangwa bito.

Muri 2019, Coca-Cola yashyize ahagaragara amacupa ya 350ml na 700ml ku isoko ry’Ubuyapani. Ku rubuga rwayo, Coca-Cola isobanura impamvu ibyo bikoresho bishya bitangizwa - hashingiwe ku kuba umubare muto w’Abayapani wavutse, umubare w’abasaza ndetse n’umubare w’imiryango mito, 350ml ya Coke ikwiriye umuntu umwe, 700ml ikwiriye abantu babiri kunywa. [2]

Amazi 900ml Pokuang Li yagiye yiyongera mu Buyapani mu myaka yashize. Nk’uko abakozi ba Otsuka babitangaza, 'kuva mu mpera z'umwaka ushize, ibicuruzwa byagurishijwe byiyongereyeho imibare ibiri buri kwezi. ' [3]

Ikirango cy’ibinyobwa cy’Abongereza MOJU cyatangije urutonde rwa Booster mu gupakira 60ml mu 2016, hakurikiraho gupakira 420ml mu 2023 kugira ngo abakiriya babone ibyo bakeneye.

Ikirangantego cyo mu Bushinwa cyitwa McDovey nacyo cyagaragaje uburyo bwo gupakira icyayi kitarimo isukari ku isoko mpuzamahanga. Mu rwego rwo guhaza ibikenewe ku masoko yo mu Bushinwa no muri Amerika, McDovido yahisemo pake ya 750ml. Ugushyingo 2022, McDovedo icyarimwe yatangije 750ml 'Icyayi kinini cya Oolong ' mu Bushinwa no muri Amerika.

Ku isoko ryo muri Amerika ya Ruguru, icyerekezo cyo gupakira ibinyobwa binini ndetse no mu nganda zo hejuru. Ron Skotleski, visi perezida w’igurisha n’isoko ry’ishami ry’ibinyobwa byo muri Amerika y'Amajyaruguru rya Crown Holdings, uruganda rukora ibicuruzwa mu cyuma, yagize ati: “Kubera ibibazo by’ubuzima bw’abaguzi, dushobora kubona ubwiyongere bukabije bw’igurishwa ry’ibikombe 7.5 mu bice bimwe by’ibinyobwa, kandi kunywa ibyo binyobwa bito bituma abakiriya bumva nta cyaha bafite.

Duhereye ku mpamvu zo guhindura ibipfunyika ku masoko y’amahanga, ushobora gusanga niba ari ibipfunyika binini cyangwa bipfunyika mini, inyuma y’ihinduka ry’ibipfunyika by’ibinyobwa, mu byukuri ni ikirango gihuza ibyifuzo by’abaguzi kandi bashaka kugurisha neza. Ni izihe mpinduka zihariye muburyo bwo kugura amatsinda y'abaguzi ku isoko ryimbere mu gihugu?

Ntabwo 500ml idashobora kugura, ariko 1000ml irahenze cyane

Tangira no gupakira binini.

Dukurikije Nielsen IQ '2024 Ubushinwa Bw’Ibinyobwa By’ibinyobwa hamwe na Outlook ', 600ml-1249ml nini yiteguye kunywa-yahindutse ingingo nshya y’inganda z’ibinyobwa mu myaka yashize. Iki gice cy’ibicuruzwa byagurishijwe mu bisobanuro byose bizava kuri 6.4% muri 2019 bigere kuri 11.3% muri 2023. Ibinyobwa binini byiteguye-kunywa-birimo kandi ibyiciro byinshi, muri byo kugurisha ibinyobwa by’ingufu biziyongeraho 213% muri 2023 ugereranije na 2019, icyayi cyiteguye kunywa ku gipimo cya 105%, n’ibinyobwa bya karuboni ku kigero cya 101%.

Kuki abaguzi bakunda paki nini? Imikorere y'ibiciro ni imwe mu mpamvu. [1]

Kera, ibinyobwa binini bipakiye bakunze kwita diaosi. Uyu munsi, ibirango byinshi mugutangiza ibipapuro binini, bizasobanurwa nkigiciro.

Mubisobanuro byurubuga, diaosi yerekeza cyane cyane kumacupa manini yibi binyobwa bihendutse hamwe nububiko busanzwe, ariko atsindira kunywa inshuro ebyiri amafaranga kumafaranga 1 cyangwa 2 kurenza ibyo gupakira bisanzwe. [6] Benshi mubakoresha urubuga basekeje bavuga ngo 'ibice bitatu ni isura, ibice bine ni ubuzima, ntabwo amacupa mato adashobora kugura, ariko amacupa manini arahenze cyane. '

Hatitawe ku gaciro k'imyambarire cyangwa diaowu, intangiriro irerekana imikorere y'ibiciro. Fata ibibabi byiburasirazuba nkurugero, Nongfu Isoko ryemewe rya Tmall ububiko bwibendera, 900ml Amababi yi burasirazuba, amacupa 12 agasanduku, igiciro gikora ni 75 Yuan, impuzandengo ni 6.25 yuan / icupa. Igiciro gikora kumacupa 15 yamababi ya 500ml yi burasirazuba mu isanduku ni 63.9 yuu, ugereranije ni 7,62 yu icupa. Ugereranije n'icupa risanzwe, igiciro cya ml 100 kiri munsi ya 18.5%.

Mu buryo nk'ubwo, Amazi ya Dongpeng 555mL na 1L agurwa ku giciro cya 4 n’amafaranga 6, ibyo bikaba bihwanye no gukoresha amafaranga 2 yo kugura inshuro ebyiri.

Gupakira binini birashobora kandi guhuza ibyo abaguzi bakeneye kugabana, guhuza agaciro k'amarangamutima y'abaguzi nibindi bakeneye bitandukanye. Muri ubu buryo, ibipapuro binini byambere bya 1L na 2L bikunda kwibanda kumateraniro yumuryango no gushimangira 'kugabana ', na nubu biracyakoreshwa.

'Gutangiza ibinyobwa binini bipfunyika byujuje ibyifuzo by’abaguzi bahindura ibyo bakunda (kugaruka ku gushyira mu gaciro no gukurikirana ibicuruzwa biva mu mahanga) no kwagura ibicuruzwa, kandi binafasha abakiriya kugira amahitamo atandukanye mu bisobanuro. ' Ibinyobwa bya Dongpeng bigeze kubivuga mu kiganiro n’itangazamakuru.

Amapaki mato arimo kugaruka, yagenewe guhuza mumufuka wawe kandi ukunda abantu

Icyo gihe, ibirango byatangiye gusunika udupaki duto na kare kuruta binini.

Coca-Cola yari imwe mu murikagurisha ryambere ryo kumenyekanisha ibicuruzwa bito ku isoko ry'Ubushinwa. Muri 2018, Coca-Cola yatangiye gutanga 200ml mini-can yamapaki. Mubyongeyeho, ku isoko ryUbushinwa urashobora kandi kubona icupa rya mini 300ml ya Coca Cola na 330ml bigezweho.

Kuva icyo gihe, muri 2019, ibirango byinshi byibiribwa n'ibinyobwa byatangije ibicuruzwa bito kugira ngo bihure n’umuyaga 'ubukungu bwiza ', nka mini ya shyamba ya Yuanqi y’amazi meza. Uyu muyaga kandi wahujije inzira nshya yo kunywa icyayi, gake, icyayi nibindi nabyo byatangije 'mini cup ' icyayi cyamata.

Mu myaka yashize, umuyaga wo gupakira ibintu wakomeje guhuha. Muri 2023, ibirango bivuka bihagarariwe na Repubulika ya Lemon nabyo bizashyira ahagaragara 300ml bipakira. Muri Kamena 2024, Coca-Cola yatangaje ku rubuga rwayo rwa wechat ko amacupa yo mu mufuka y'ibicuruzwa bishya bya Coca-Cola, Sprite na Fanta azaba yoroshye, kandi azashyirwa ahagaragara muri Guangdong, Hubei, Yunnan na Beijing guhera muri Kamena.

Kimwe nububiko bunini, ibirango bikomeza kongeramo uduce duto duto kugirango 'kugurisha neza ' no guhaza ibyo abaguzi bakeneye. By'umwihariko, ibyo abaguzi bakeneye nabyo biratandukanye.

Fata Coca-Cola. Impamvu za pake nshya ya Coca-Cola nayo iratandukanye.

Muri 2018, Coca-Cola yatangije ibicuruzwa bito mu Bushinwa, ku ruhande rumwe, kugira ngo yubahirize icyerekezo cy’ubuzima, 'kunywa bike ni byiza; Byongeye kandi, ibisobanuro bitandukanye byo gupakira nabyo bifite ibiciro bitandukanye, binyuze mu bikoresho bito byo gupakira kugira ngo ugabanye umubare w’ibikoreshwa, kwagura umukandara w’ibikoreshwa, kugira ngo utere imbere.

Yafashaga kandi Coke kugurisha byinshi. Bivugwa ko muri 2019, Swire Coca-Cola igezweho ishobora gupakira ibinyobwa bya karubone byiyongereye kugera kuri 90%, muri byo mini ya kijyambere ishobora gufatwa nk’ikiguzi gishya cy’abaguzi, nayo yageze ku iterambere rya 20%. Byongeye kandi, ukurikije imibare yamakuru ya raporo ya buri mwaka ya COFCO Coca-Cola mu gice cya mbere cya 2021, igurishwa n’amafaranga yinjira muri kijyambere na mini bigezweho birashobora kwiyongera hejuru ya 50%.

Umuyobozi mukuru wa Coca-Cola, James Quincey yagize ati: 'Iyo abaguzi bahangayikishijwe no gukoresha, ' guhanga udushya bigira uruhare runini. '

Nyuma yimyaka itandatu, Coca-Cola irasunika urumuri rwamacupa yumufuka kugirango ishimangire.

Kuri konte ya wechat ya Coca-Cola, ubukangurambaga bwo kwamamaza hamwe nicupa rishya ryumufuka ni citywalk, yamenyekanye cyane vuba aha. Coca-Cola yatangije ibikorwa byamasaha ntarengwa mugihe cyo guhagarika igikapu. Ihagarikwa rya mbere ryashyizwe mu mujyi wa Nantou wa kera wa Shenzhen, kandi ingingo 18 z’isaha zabigenewe.

Yu Jianzeng yavuze ko gupakira ibinyobwa bitera imbere mu bikoresho bito, kubera ko udupaki duto dukwiriye gukorwa kandi dushobora no gushyirwa mu mifuka y'abagore, bityo umutobe w'imbuto, karubone n'ibindi bikoresho bito bigenda byamamara.

Usibye kuba byoroshye, udupaki duto dushobora kandi guhaza ibyifuzo bitandukanye byabaguzi.

Ikirangantego gito gipakiye cyane kuko ibintu bito birashobora guhinduka cyane kugirango bihuze nibintu bitandukanye. Impamvu zituma abaguzi bahitamo kugura udupaki duto harimo gupakira neza, kwamamaza neza, ibyifuzo byinshuti no kwinezeza, bishobora kuzuza amarangamutima yabaguzi.

Mubyongeyeho, haribiganiro byinshi kubyerekeye gupakira ibintu bito kurubuga rusange, kandi isuzuma rya 'cute ' na 'rishimishije ' akenshi ritera ubushyuhe bwo kuganira.

Byongeye kandi, abaguzi bitondera cyane ubuzima. Ndetse no ku binyobwa birimo kalori nyinshi, udupaki duto turashobora kugabanya umutwaro wa caloric wabaguzi no guhaza icyifuzo cyo kugabanya isukari. Hamwe nibikoresho bisukuye, udupaki duto turashobora kumara umunsi umwe utarinze kuburinda, wirinda ibyago byo kwangirika.

Mu ijambo rye Yu yagize ati: 'Gusobanukirwa ibikenerwa n’abaguzi b’abagabo n’abagore birashobora kudufasha gutegura neza ibicuruzwa bishya n’ibicuruzwa,'. Urebye inyuma, niba paki ari nini cyangwa ntoya, intandaro yayo ni uguhuza ibyo abaguzi bakeneye, kandi intego nyamukuru ni iyo 'kugurisha neza '.