Kutengesa zvakanaka, iyo package inofanira kunge yakakura kana idiki

Zvisingatarisirwi, saizi uye saizi yekukwira kurongedza yave iri iyo 'mari yemagariro' 'chevechidiki.

PaWibo, musoro we hombe rinomhanya kurongedza rinowanzotsvaga. Musoro weizvozvo

Madiki mapakeji ane kupisa kwakanyanya. Semuenzaniso, iyo kadiki kiredheni yemashizha emabvazuva anozivikanwa kwazvo, uye mamwe metizens akatove diy 335ml inosimuka inosiya mashizha muiri diki package. Iyo posvo, titende 'iyo diki yemhando yepamusoro yemhando yeInternet, ' ine zviuru makumi matatu zvido, zvinopfuura 1,900 favours uye vanopfuura chiuru uye vanopfuura chiuru.

Uye mweya weTail shamwari inobvunza - ndiani vateereri ve100ml vanonwa? Vanhu vazhinji vakati:

Yakakura uye diki pakuputika kupisa kwakanyanya, mamwe mabhurawuti akatanga kuita kurongedza kwakakura kana zvidiki. '

Sekureva kwaNielsen IQ '2024 China Beching Indasitiridzo uye Outlook ', 600ml-1249ml yakakura yakagadzirira-chinwiwa chave chinhu chitsva cheindasitiri mumakore apfuura.

Ini mazuva mashoma, ese echinyakare mabhurawuti uye anobuda mabroki zvechokwadi akagadzira kupokana pane kurongedza zvirevo. Pamusoro pekutanga kunenge 500ml packaging, ivo vakatangawo pamusoro pe 1l yakakura kurongedza kana anenge 300ml madiki matanho.

Semuenzaniso, mashizha emabvazuva, kuwedzera kune 500ml kurongedza , yakatangawo 900ml uye 335ml paakaiswa;

Pulsation inoratidzikawo mumapakeji makuru e1L uye zvidiki mapakeji e400ml. Iyo mhando kunyange 'yakashanda chinhu chose ' pane iyo 1l yakakura package, ine mazwi \

Mukuwedzera, pane simba resango, muchero wakagochera, mine many mani, lemon Republic ... shanduko pakurongedza zvakatemwa muI Tea, waini uye kunyange yekuzorora.

Nei idzi mabhenefiti ichitanga kuwana yakakura kana zvidiki muzviverengero saizi? Kuseri kwekuchinja kwekutongwa kwekutaurisa, nderudzii rwemusika runoenderana nazvo?

Hombe uye diki diki yemapaketi haisi itsva. Asi mumakore achangopfuura, vatengi vanobhadhara zvakanyanya uye zvakanyanya kutarisisa kune yakakura uye diki kurongedza. Kuti tisangane nezvinodiwa zvevatengi, mabrambera mazhinji anotanga ku 'basa rakaoma ' pane zvakatemwa zvakatemwa.

Mashizha emabvazuva ndiwo muenzaniso chaiwo.

Muna 2011, nongfu chitubu chakatanga mashizha emabvazuva, bhodhoro re500ml ye shuga-yemahara tii. Muna Gumiguru 2019, oriental shizha rinotanga kutangisa iyo 335ml mini package mushure memakore masere pamusika.

Muna 2023, vechidiki vanozobhadhara zvakanyanya uye zvakanyanya kutarisisa kune zvekunwa zvakarongwa zvakakura. Eriental shizha rakatangazve 900ml mabhodhoro muhombe pane yayo tmall flagrshship kutanga gore iro. Pakazosvika gore rino, bhodhoro rechi 900ml remashizha emabvazuva arohwa mumatunhu epashure, uye akatogara iyo c-chigaro pasherufu.

FBIF akashanyira nzvimbo zhinji uye akawana kuti 900ml mashizha emabvazuva anogona kuwanikwa kwese kwese, kungave mune hombe mauto kana taundi retaundi rechitoro.

Izvi zvakafanana zvinoenda kune sango rakasimba. Muna 2018, Yuanqi Sango rakaburitsa chigadzirwa chayo chekare, soda inopenya mvura. Panguva iyoyo, hukuru hwemvura ino yakapenya yaive ichiri 480ml. Muna May 2020, Sango Yuanqi yakatanga mini mashanu mini yemvura inopenya ine masvingo akasiyana, rimwe nerimwe 200ML. Nguva pfupi yapfuura, 280ml mabhodhoro madiki ,,25l mabhodhoro mazhinji anga ari pamusika.

Pamusoro peSoda Bubble Water, zvimwe zvigadzirwa zveWuanqi Sango zvakakura uye zvidiki zvidiki mumakore 450ML Chigadzirwa chitsva, iChidhi yechifananidzo, ichave yakazara muna 2023 mune 450ml packaging. Hafu yegore gare gare, sango Yuanqi yakazivisa kuvambwa kwe900ml pacaring.

Mumakore achangopfuura, kune zvigadzirwa zvakawanda zvine marongero azova akakura kana zvidiki. Semuenzaniso, huiyuan ichavhura 2L yakakura-macarlar barrels muna 2022. Kana dongpeng chinwiwa chakatanga chigadzirwa chitsva Iwe ungg gasi yakatangwa zvakare 2l yakakura kurongedza gore rino.

Muchokwadi, iyo huru package yeanenge 1l uye iyo diki package ye300ml haina kuoneka mumakore achangopfuura. Munguva yakapfuura, mazwi akadai saTingyi, Uni-President, Coca Cola naPepsi Cola vaive vakataura zvakasiyana pakurongedza kutanga kwa1999.

Kuenzaniswa neyakare

Kupisa kwekuputika kukuru hakuganhurwe kune kurongedza zvinwiwa. Kuiswa kwemamwe madhiri, senge tei tei uye svutugadzike, iri zvakare kuwana yakakura.

Mazhinji matsva eTi they they they one pfungwa ye 'vat '. Muna May 2022, Nayue zvinoteedzerwa akakura yakakura-size zvigadzirwa zve 'Domineer one-liter peach ', ' Zvakare akatangwa nemabhandi emhando iripo 100 tii, tii yekare, Shanghai Tete, bhuku rinopisawo huswa hwakanaka uye zvichingodaro.

Chinwiwa chakakomberedzwa kushanduka

Muna 2019, coca-cola yakatangwa 350ml uye 700ml mabhodhoro emusika weJapan. PaWebhusaiti yayo, Coca-Cola anotsanangura kuti nei kurapwa kutsva kuchizotorwa [2]

Iyo 900ml Pokuuang Li mvura yave ichisimuka muJapan mumakore achangopfuura. Sekureva kwevashandi veOtsuka, 'kubva pakupera kwegore rapfuura, vhoriyamu yekutengesa yakawedzera nehana mbiri mwedzi wega wega.' [3]

British Beast Brand Moju yakatanga iyo Boloster Series in 60ml Pairating muna 2016, ichiteverwa ne 420ml payising mu 2023 kusangana nezvinodiwa zvevatengi.

Chinese kunze kweChinese Brand McDovey yakaona zvakare maitiro ekurongedza hombe yekatidziro ye shuga-isina tii mumusika wepasi rose. Kuti uite zvido zvezvose zviri zviviri misika yechiChinese uye yeAmerica, McDovido akasarudza 750ml yakawedzera package. MunaNovember 2022, McDovOdo panguva imwe chete yakatanga 750ml 'Great Oolong Tea ' muChina neUnited States.

Mumusika weNorth America, maitiro ekurongedza akakura akatapurwa kune iyo yakakwira indasitiri yepamusoro. Ron Skotleski, Mutevedzeri weKutengesa uye Kushambadzira kweNorth American Bepring Fincess

Kubva pane zvikonzero zvekuchinja kwemisika mumisika yekune dzimwe nyika, zvinogona kuwanikwa kuti ndezvekukatorwa kana kuseri kwekuchinjika, iko kuseri kwechinguvana, icho chiri chiratidzo chekuchinja kwekuchinja kwevatengi uye vanoda kutengesa zvakanaka. Ndedzipi shanduko chaiyo mukutsvaga kwekutenga kwemapoka evatengi mumusika wemba?

Kwete 500ml haigone kutenga, asi 1000ml ndeyekuwedzera-chinoshanda

Tanga nekukora kurongedza.

Sekureva kwaNielsen IQ '2024 China Beching Indasitiridzo uye Outlook ', 600ml-1249ml yakakura yakagadzirira-chinwiwa chave chinhu chitsva cheindasitiri mumakore apfuura. Iyi yekufungidzira chikamu chekutengesa kune ese madanho anokura kubva 6.4% mu85% mu 2023

Nei vatengi vachida mapakeji makuru? Kuita kwemutengo chinhu chimwe chikonzero. [1]

Munguva yakapfuura, zvinwiwa zvakarongwa zvakarongwa zvaiwanzotaurwa nezvacho siasi. Nhasi, madhiri mazhinji ari mukuvambwa kweakakura kurongedza, achatsanangurwa seakakosha.

Mududziro yeNetizens, Diaosi inonyatsoreva kune yakakura bhodhoro yezvinwiwa zvakachipa neyekupeta, asi anokunda nekumwa kaviri huwandu hwemari ye1 kana 2 yuan zvinopfuura zvekutakura nguva dzose. [6] Netudzi Dzakawanda Dzakatarisana

Pasinei nekukosha kweiyo Outfit kana Diwiwu, iyo Core iri kunongedzera kune iyo mari yekuita. Tora mashizha emhando yepamusoro semuenzaniso, nongfu Spring Official tmaall Mutengo unoshanda wemabhodhoro gumi nemashanu emabhodhoro e500ml oriental mubhokisi ndeye 63.9 Yuan, ine avhareji ye7,72 yuan per bhodhoro. Kuenzaniswa nehombodo yakajairwa, mutengo wezvegumi neimwe 100 ml ndiwebhu 18,5% kuderera.

Saizvozvo, dongpeng mvura 555ml uye 1l inotengwa na4 Yuan na6 Yuan zvakateerana, izvo zvakaenzana nekupedza 2 Yuan Zvakawanda kutenga vhoriyamu.

Kurongedza kukuru kunogona kusangana nekugovana kwevatengi kugovana, sangana nekukosha kwemanzwiro emanzwiro uye zvimwe zvinodiwa zvakasiyana. Nenzira iyi, yekutanga 1L uye 2L hombe mapakeji ezvinwiwa zvinowanzo tarisa pane zvemhuri kuunganidza zviitiko uye kusimbisa ', iyo ichiri kushanda nhasi.

'

Mapakeji madiki arikuita kudzoka, akagadzirirwa kukwana muhomwe yako uye estear vanhu

Kare ikako, mabhurawuti akatanga kusundira madiki mapakeji kunyange pakutanga kupfuura akakura.

Coca-Cola yaive imwe yemhando yekutanga yekuunza mapakeji madiki mumusika weChinese. Muna 2018, Coca-Cola akatanga kupa 200ml mini-anogona mapakeji. Uye zvakare, mumusika weChinese unogona zvakare kuona iyo 300ml mini bhodhoro reCola uye 330ml zvazvino.

Kubva ipapo, pakazosvika 2019, chikafu chakawanda uye chinwiwa chemhando dzakatora zvidiki zvidiki kusangana ne 'mhepo, yakadai seYuanqi mini yeYuanqini yemvura inopenya. Mhepo iyi yakaridzawo kune iyo nyowani teti chinwiwa chinwiwa, zvishoma, tii uye saka zvakazotanga zvakare 'mini mukombe '

Mumakore achangopfuura, mhepo yezvirukwa zvidiki yakaramba ichivhuvhuta. Muna 2023, mabhureki anobuda anomiririrwa naLemon Republic achazotangawo 300ml pacaring. Muna June 2024, Coca-Cola yakazivisa nezveChipatara chaicho cheChikwata cheCocal-Cola, Cola Zvigadzirwa, uye Houby

Sezvineiwo nemapakeji makuru, mabhureki anoramba achiwedzera mapakeji matsva kuitira kuti 'Tengesa zvakanaka ' uye musangana nezvinodiwa zvevatengi. Zvikurukuru, izvo zvinodiwa zvevatengi zvinosiyanawo.

Tora Coca-Cola, semuenzaniso. Zvikonzero zveCaca-cola madiki mapakeji mapakeji zvakare akasiyana zvakare akasiyana.

Muna 2018, coca-cola yakatangwa zvidiki kuChina muChina, kune rumwe rutivi, 'chinwiwa chakaderera chine mutero wakasiyana kuti uderedze chikumbaridzo chekushandisa, chengetedza bhanhire rekushandisa, kuitira kuti vatengere kukura.

Yakabatsirawo Coke tengesa zvimwe. Izvo zvinotaurwa kuti muna 2019, swire coca-cola's yemazuva ano caning cargonated zvinwiwa zvekunwa Uye zvakare, maererano neye data nhamba yeCofco CaCO-Cola's yepaMushumo weCoFO yehafu ye2002

Kana vatengi vachinetseka nezvekushandisa mari,

Mushure memakore matanhatu, coca-cola iri kusundira chihomwe chebhodi yebhodhi kusimbisa kutaridzika kwayo.

PaCoca-Cola's Official Wechat account, mushandirapamwe wekushambadzira nehomwe nyowani muhomwe muguta, iyo yave yakakurumbira munguva pfupi yapfuura. Coca-Cola yakatanga nguva-shoma yekuvhara basa muchivharo chebhegi rinozorodza. Kumira kwekutanga kwakaiswa muNantio Yekare Guta reShenzhen, uye 18 mapoinzi ekuvhara akagadzirirwa icho.

Yu iianzeng akataura kuti kurongedza kuri kukura mumapakeji madiki, nekuti mapakeji madiki akakodzera kuita uye anogona kuiswa mumabhegi evakadzi, saka muto wemichero, kabhoni madiki ari kuwedzera uye zvakanyanya kufarirwa.

Pamusoro pekufamba, mapakeji madiki anogona zvakare kusangana nezvinodiwa zvakasiyana siyana zvevatengi.

Mamiriro ezvinhu emapaketi madiki akapfuma kwazvo nekuti zvidiki zvinhu zvinogona kuchinja zvakanyanya kuti uchinjwe kune akasiyana mamiriro ezvinhu. Zvikonzero zvinoita kuti vatengi vasarudze matanho madiki anosanganisira kukosheswa kurongedza, kushambadzira kwakashata, kurudziro kubva kushamwari uye kuzvifadza, izvo zvinogona kusangana nekukosha kwemanzwiro.

Mukuwedzera, pane hurukuro yakawanda nezve mateki madiki pane zvemagariro media, uye kuongororwa kwe 'akanaka ' uye '' zvinonakidza -

Mukuwedzera, vatengi vanobhadhara zvakanyanya uye zvakanyanya kutarisisa hutano. Kunyangwe kune yakakwira-calorie zvinwiwa, mapakeji madiki anogona kuderedza mauto e caloric evatengi uye anosangana nezvinodiwa neshuwa kuderedzwa. Nezvakachenesa zviwi, mapakeji madiki anogona kudyiwa mukati mezuva pasina kuchengetedza, kudzivirira njodzi yekuparadza.

' Ndichitarisa kumashure, ingave iyo package iri yakakura kana idiki, musimboti wayo ndeyekuita zvinodiwa nevatengi, uye chinangwa chikuru ndechekuti 'tengesa zvakanaka '.