Kugulitsa bwino, phukusi liyenera kukhala lalikulu kapena laling'ono

Mosayembekezereka, kukula ndi kukula kwa matekitala akumwa tsopano ndi ndalama za 'kwa achinyamata ' a achinyamata.

Pa Weiro, mutu wa Masanja akulu akumwa nthawi zambiri amasakidwa. Mutu wa chifukwa chiyani # 1l Paketi ya achinyamata awerengedwa ndi anthu opitilira 69 chifukwa chokanikiza nthawi, ndipo mitu ina yofananira iwerengedwa ndi anthu opitilira miliyoni.

Mapaketi ang'onoang'ono amakhala ndi kutentha kwambiri. Mwachitsanzo, phukusi laling'ono la masamba akum'mawa ndi lotchuka kwambiri, ndipo macheketse ena ngakhale diy Masamba a 335ml oyimira mu phukusi laling'ono. Positi, idabatizidwa 'tsamba laling'ono kwambiri pa intaneti, \

Ndipo solo ya bwenzi la ukonde afunsa - ndani akumwa 100ml kumwa? Anthu ambiri adayankha: 'Phukusi laling'ono lokongola limangofuna kulawa ', ngakhale mutagula

Makampani akuluakulu ndi aang'ono otenthetsera otentha, mitundu yambiri idayamba kupanga malo okulirapo kapena ocheperako. 'Mtengo ndi mapaketi ang'onoang'ono akuyendetsa kukula kwa malonda onse akumwa, ' adatero Juan Yu, manejala wamkulu wa Kantar Sporpan GreatperPener Great Caum.

Malinga ndi Nielsen IQ yochita zaku China Vied ndi Out '

Ine ndaposa zaka zaposachedwa, mitundu yazikhalidwe ndi mitundu yomwe ikutuluka apanga mkangano pazakudya. Kuphatikiza pa kukhazikitsa pafupifupi 500ml, adakhazikitsanso pafupifupi 1L yayikulu kapena pafupifupi 300ml yaying'ono.

Mwachitsanzo, masamba akum'mawa, kuwonjezera pa Mapulogalamu 500ml , nawonso anayambitsa 900ml ndi 335ml.

Tulsition imapezekanso m'mapaketi akuluakulu a 1l ndi phukusi laling'ono la 400ml. Brand ngakhale 'adagwira ntchito yonseyo ' pa phukusi lalikulu la 1L, ndi mawu akuti 'Zabwino ~ zabwino ~ zabwino ~ Big ~ Big ~ Big ~' Kusindikizidwa pa botolo.

Kuphatikiza apo, pali nkhalango yamitengo, zipatso zopsa, mphindi ya UID, mandimu.

Kodi ndichifukwa chiyani mitundu iyi ikuyamba kukhala yayikulu kapena yaying'ono m'matumba? Kuyambitsa Kusintha kwa Masamba, Ndi Mtundu Wanji Wamsika Unafanani Nayo?

Maphukusi akuluakulu ndi ang'onoang'ono siatsopano. Koma m'zaka zaposachedwa, ogula amasamala kwambiri ku malo akulu ndi yaying'ono. Pofuna kuthana ndi zosowa za ogula, mitundu yambiri imayamba kugwiritsa ntchito molimbika 'pazakudya.

Masamba akum'mawa ndi zitsanzo wamba.

Mu 2011, Nongfu Spripsing masamba akum'mawa, botolo 500ml ya tiyi wopanda spi. Mu Okutobala 2019, tsamba lakumaso koyamba lidayambitsa phukusi la 335ml mini pambuyo pazaka zisanu ndi zitatu pamsika.

Mu 2023, achinyamata amalipira kwambiri zakumwa zikuluzikulu. Tsamba lakumaso lomwe limayambitsa mabotolo akulu 900ml pa sitolo yake ya TMARS ya TMARS yoyambirira chaka chimenecho. Pofika chaka chino, kugunda kwa 900ml kwa masamba a kumayiko azunguliridwa munjira yolumikizira, ndipo ngakhale atakhala pampando.

FBIF yopita kumadera ambiri ndipo adapeza kuti masamba a 900ml a kumatha kupezeka paliponse, kaya m'masitolo akuluakulu kapena matabwa ogulitsa.

Zomwezo zimapita ku nkhalango yamphamvu. Mu 2018, Yuanqi nkhalango inatulutsa zopangidwa zake zapamwamba, koloko yowala. Panthawiyo, kukula kwa madzi owala kwambiri kumeneku kunali chete. Mu Meyi 2020, m'nkhalango ya Yuanqi idayambitsa mitundu isanu ya madzi owala ndi zonunkhira zosiyanasiyana, aliyense 200ml. Posakhalitsa, mabotolo ang'ono 280ml mabotolo akuluakulu afika pamsika.

Kuphatikiza pa madzi owira madzi, zinthu zina za yuanqi zidapezekanso kukula kwambiri komanso zazing'ono kwambiri m'zaka zaposachedwa, monga mabotolo a yuanqi mini mkaka imodzi atayambitsa. Chopanga chatsopanocho, tiyi wa IDED, chidzakhazikitsidwa kwathunthu mu 2023 mu 450ml. Theka la theka pambuyo pake, nyama ya Yuanqi idalengeza kukhazikitsa kwa 900ml.

M'zaka zaposachedwa, pali zinthu zambiri zomwe zimapanga zomwe zimakhala zokulirapo kapena zazing'ono. Mwachitsanzo, Huyuan adzayambitsa mimbulu yayikulu ya 2l. Inunso Misiti Galwor adayambitsa 2l phukusi lalikulu chaka chino.

M'malo mwake, phukusi lalikulu la pafupifupi 1l ndi phukusi laling'ono la 300ml silinawonekere m'zaka zaposachedwa. M'mbuyomu, mitundu monga TingYi, Purezidenti, Coca Cola ndi Peca Cola ndi Peca Cola ndi pepsi Cola ndi pepsi Cola ndi Peala Cola ndi Peala Cola.

Poyerekeza zakale, zitha kupezeka kuti zikuwoneka kuti zakumwa zazikuluzikulu ndi zazing'ono zazing'ono zomwe sizimangokhala ndi tiyi wopanda zipatso, koma zimayamba kumwa madzi ogwiritsa ntchito, koma tiyi wambiri ndi magulu ena a zakumwa

Kutentha kwakukulu sikungokhala zakumwa zakumwa. Kuyika kwamitundu ina, monga tiyi watsopano ndi zokhwasula, ndikukulanso.

Zambiri zatsopano zatsopano zapangitsa lingaliro la 'Vat '. Mu Meyi 2022, Nayue adayambitsa zinthu zazikulu za 1l za 'Dominier imodzi peach ', ' ' ndi Ndiponso mu mbiya muli tiyi 100, tiyi wakale, Shanghai azakhali, buku lotenthanso litait udzu ndi zina.

Zakumwa zomwe zimasinthidwa zimasintha, osati zochepa pamsika wapanyumba, kuyang'ana pamsika wapadziko lonse, kukwera kwa njanji kumathanso kukhala kokulirapo kapena kocheperako.

Mu 2019, Coca-Cola adayambitsa mabotolo a 350ml ndi 700ml ya msika waku Japan. Pa webusayiti yake, Coca-Cola akufotokozera chifukwa chake matsamba atsopano akuyambitsidwa - poyankha kuchuluka kwa kubadwa kochepa Japan, kuchuluka kwa mabanja ang'onoang'ono, 350ml wa Coke ndioyenera anthu awiri kumwa anthu awiri. [Chithunzi patsamba 2]

Madzi a 900ml pokuang afika pa ku Japan m'zaka zaposachedwa. Malinga ndi ndodo ya Otsuka, 'kuyambira kumapeto kwa chaka chatha, voliyumu yogulitsayo yakwera ndi manambala awiri mwezi uliwonse. ' [3]

Chakumwa cha Britain Chingalao chidayambitsa mitedi ya 60ml mu pa 2016, kenako ndi ma 420ml pa 2023 kuti mukwaniritse zosowa zosiyanasiyana za ogula.

Chinese Brand Brand McDovey wawonanso zomwe zimachitika tiyi wa shuga pamsika wapadziko lonse. Kuti mukwaniritse zosowa zamisika yonse yaku China ndi America, McDovido adasankha phukusi la 750ml. Mu Novembala 2022, mcdovedo nthawi yomweyo inayambitsa 750ml 'tiyi wamkulu oolong ' ku China ndi United States.

Msika waku North America, zomwe zimachitika kwambiri zam'madzi zokulirapo zafalikiranso kwa malonda apamwamba. Ron Smallecki, Purezidenti Wogulitsa ndi Kutsatsa Mbiri yaku North America yogawana zosewerera, chifukwa cha zovuta zazomwe zimachitika:

Kuchokera pazifukwa zosintha m'misika yakunja, imatha kupezeka kuti kaya ndi phukusi lalikulu kapena mini, zomwe zimapangitsa kuti pakhale zosowa za ogula ndipo zimafuna kugulitsa bwino. Kodi kusintha kwinaku ndi chiyani pakugula kwamagulu ogula omwe ali pamsika wapabanja?

Osati 500ml sangathe kugula, koma 1000ml ndi yotsika mtengo

Yambani ndi mawonekedwe akulu.

Malinga ndi Nielsen IQ yochita zaku China Vied ndi Out ' Gawo loyesana la Kugulitsa munthawi zonse lidzakula kuchokera ku 6.4% mu 2019% mu 2023 mu 2023.

Chifukwa chiyani ogula amakonda ma phukusi akuluakulu? Kugwiritsa ntchito mtengo ndi chifukwa chimodzi. [1]

M'mbuyomu, zakumwa zazikulu zam'madzi nthawi zambiri zimatchulidwa kuti ndi diaoosi. Masiku ano, mitundu yambiri yomwe ikuyambitsidwa yayikulu, idzafotokozedwa ngati phindu.

M'matanthauzidwe a netizati, diaositi makamaka mtundu wa zakumwa zotsika mtengo zotsika mtengo, koma amapambana ndi kuchuluka kwa ndalama kwa 1 kapena 2 yuan kuposa momwe amakhalira. [Chithunzi patsamba 6] Machesi ambiriwo adalemba kuti 'Zidutswa zitatu zili nkhope, zidutswa zinayi sizingakwanitse, koma mabotolo akuluakulu ndi okwera mtengo. \

Mosasamala kanthu za mtengo wa chovala kapena diaowo, maziko akulozera magwiridwe antchito. Tengani masamba akumaso ngati chitsanzo, Nongfu Squarch Toint Store Store, masamba 12 a 900ML, mtengo wogwira ntchito ndi 75 yuan ndi 6.25 yuan / botolo. Mtengo wogwira wa mabotolo 15 wa masamba a 500ml am'mimba mu bokosi ndi 63.9 Yuan, ndi yuan ya 7.62 pa botolo. Poyerekeza ndi botolo lokhazikika, mtengo wa 100 ml ndi 18,5% yotsika.

Mofananamo, madzi opondapondaponda madzi 555ml ndi 1l ndi mitengo ya 3 yuan ndi 6 yuan motsatana, omwe ndi ofanana ndi kuwononga kawiri mawuwo.

Masaketi akuluakulu amathanso kukumana ndi zosowa za ogula, kukumana ndi kufunikira kwa ogula komanso zosowa zina zosiyanasiyana. Mwanjira imeneyi, woyamba 1l wamkulu wa zakumwa umayang'ana kwambiri pazokambirana za mabanja ndikutsindika 'kugawana ', zomwe zikugwiranso ntchito lero.

'Kuyambitsidwa kwa zakumwa zazikulu zapamwamba kumakumana ndi zofuna zazomwe zimasinthasintha (kubwerera) zomwe zimagwiritsidwa ntchito komanso zomwe zimapangitsa kuti ogula azigwiritsa ntchito moyenera. \

Mapaketi ang'onoang'ono akubwera, opangidwa kuti agwirizane mthumba lanu ndi anthu

Kalelo, mitundu idayamba kukankha ma phukusi ang'onoang'ono ngakhale kochulukirapo kuposa zazikulu.

Coca-Cola anali m'modzi mwa mitundu yoyambirira yoyambirira kuti iyambitse phukusi laling'ono pamsika waku China. Mu 2018, Coca-Cola adayamba kupereka 200ml mini-amatha phukusi. Kuphatikiza apo, pamsika waku China chikhozanso kuwona botolo la 300ml mini ya coca cola ndi 330ml amathanso.

Kuyambira nthawi imeneyo, pofika chaka cha 2019, zakudya zambiri ndi zakumwa zambiri zakhazikitsa phukusi laling'ono kuti likwaniritse 'Chuma chokongola ' mphepo, monga yuanqi nkhalango ya Yuanq. Mphepo iyi idawombanso njanji yatsopano ya tiyi, tiyi pang'ono, tiyi ndi zowiritsa 'tiyi wa mkaka.

M'zaka zaposachedwa, mphepo yamkuntho yaying'ono yapitilirabe. Mu 2023, mitundu yomwe ikuyimira ndi mandimu a Republic idzakhazikitsa 300ml phukusi. Mu Juni 2024, Cola-Cola adalengeza ku akaunti yake yovomerezeka ya USCHAT kuti mabotolo a cuc

Monga phukusi lalikulu, mitundu yopitilira kuwonjezera phukusi laling'ono loti 'gulitsani bwino ' ndikukwaniritsa zosowa za ogula. Makamaka, zosowa za ogula zimasiyananso.

Mwachitsanzo Coca-Cola, mwachitsanzo. Zifukwa za phukusi la coca-Cola ndizosiyananso.

Mu 2018, coca-cola idayambitsa malo ocheperako ku China, m'dzanja limodzi kuti atsatire ndalama zathanzi, \

Zinathandizanso coke kugulitsa zochulukira. Amanenedwa kuti mu 2019, amakono a Swere Coca-Cola amatha kunyamula zakumwa zopangidwa ndi kaboni lapansi ndizowonjezereka mpaka 90%, yomwe imawonedwa ngati njira yatsopano yogwirira ntchito, yomwe imakwaniritsidwa 20%. Kuphatikiza apo, malinga ndi lipoti la data la Faca-Cola Colly Face for theka loyamba la 2021, kuchuluka kwa malonda ndi ndalama zamakono zopitilira 50%.

Ogula akakhala ndi nkhawa pakugwiritsa ntchito ndalama, 'Kupanga ndalama kumatenga gawo lalikulu, \

Pambuyo pa zaka zisanu ndi chimodzi, Coca-Cola akukankhira kuwala kwa botolo kuti agogomezeke.

Pa akaunti ya Coca-Cola, ntchito yotsatsa ndi botolo la thumba limakhala la Roolwal, lomwe latchuka posachedwa. Coca-Cola adayambitsa ntchito yocheperako nthawi yotsitsimutsa. Malo oyamba adayima ku Nantou Mzinda wakale wa Shenzhen, ndipo 18 zokutidwa ndi zaka 18 zidapangidwira.

Yu Jaanzeng ananena kuti kukwera kwa chakumwa kumakulitsa m'matumba ang'onoang'ono, chifukwa mapaketi ang'onoang'ono ndioyenera kuyikidwanso ndipo amathanso kuyikanso m'matumba a akazi, mpweya wina wotchuka kwambiri.

Kuphatikiza pa kukhazikika, mapaketi ang'onoang'ono amathanso kukwaniritsa zosowa zosiyanasiyana za ogula.

Zochitika za phukusi laling'ono ndizolemera kwambiri chifukwa mawonekedwe ang'onoang'ono amatha kukhala osinthika kwambiri kuzolowera zochitika zosiyanasiyana. Zifukwa zomwe ogula amasankha kugula phukusi laling'ono limakhala ndi ma CD

Kuphatikiza apo, pali zokambirana zambiri zokhudza phukusi laling'ono pamafadito a Social Media, ndipo kuwunika kwa 'wokongola ' ndipo 'Zosangalatsa ' Nthawi zambiri zimayendetsa zokambirana zapamwamba.

Kuphatikiza apo, ogula amasangalala kwambiri ndi thanzi. Ngakhale kwa zakumwa zapamwamba kwambiri, mapaketi ang'onoang'ono amachepetsa katundu wa ogula ndikukwaniritsa kuchuluka kwa shuga. Ndi zosakaniza zoyeretsa, mapaketi ang'onoang'ono amatha kudyedwa mkati mwa tsiku lopanda chitetezo, kupewa chiopsezo chowononga.

'Kuzindikira zosowa za ogula amuna ndi akazi kungatithandize kukonza zinthu zatsopano ndi mbiri yazinthu, ' yu adanena za mawu ake. Ndikayang'ana m'mbuyo, ngati phukusi ndi lalikulu kapena laling'ono, maziko ake ndi kukwaniritsa zosowa za ogula, ndipo cholinga chachikulu ndichoyenera '.