Views: 0 Author: Site Editor Publish Time: 2024-06-13 Origin: Site
In recent years, under the background of consumption upgrading and the trend of young people's light diet, "0 sugar" has become a new selling point of food and beverage products.
More intuitively, when you come to the convenience store and supermarket shelves, the trend of 0 sugar has become more obvious - all kinds of 0 sugar food and beverages are occupying the main visual position of the shelf, and it seems to be announcing to the outside world that the future of the food and beverage market is 0 sugar.
This trend is also seeping from the shelves into daily life, in the catering market, there are beginning to be 0 sugar and wine options on the menu for people to choose from.
When consumers gradually increase their awareness of sugar reduction, it also raises some questions worth discussing - what impact will this have on the development of China's food and beverage industry, which categories will benefit from it, and how should brands maintain their advantages in the future?
Under the sugar reduction tuyere
Liquor companies began to layout 0 sugar beer, 0 sugar drinks
In the development history of the food and beverage industry, sugar has always played an important role.
Its appearance not only enriched the taste of human food, but also gave birth to countless food and beverage forms and flavors, bringing consumers a lot of taste buds pleasure and sensory comfort.
However, with the improvement of people's health awareness, sugar reduction has also become an important issue for countries to promote national health.
In China, you can also see the official attitude towards sugar in the Dietary Guidelines for Chinese Residents. The new version of the Dietary guidelines has more detailed advice on sugar intake. The guidelines say that residents should limit their intake of added sugars to no more than 50g per person per day, and preferably 25g/ day [1]. This is also consistent with the World Health Organization's recommended sugar intake.
Driven by the promotion of national health awareness and policy guidance, the food and beverage industry has set off a boom in sugar consumption, and sugar-related products have become a trend. From the perspective of end consumers, consumers' acceptance of food and beverage zero-sugar products has been on the rise. According to Nielsen IQ survey data, the market size of zero sugar beverage will exceed 20 billion yuan in 2023, while maintaining a double-digit rapid growth [2].
As consumers' acceptance of food and beverage sugar products has also transformed from the initial new product taste to daily consumption, sugar wine has also been favored by young consumers who pursue tipsy. In this context, some wine companies began to layout "0 sugar" wine drinks.
Full fermentation process
Make "zero sugar" beer a reality
Right now, zero sugar beer may be standing on the cusp. So, can 0 sugar beer be truly "0 sugar"?
We first need to understand what "zero sugar" really is. According to China's food safety national standard "pre-packaged food nutrition label General rules" provisions, "0 sugar" means that the sugar content per 100 grams of solid or 100 ml of liquid food is not higher than 0.5 grams, in line with China's national standard of 0 sugar is the current authoritative way to declare.
Beer is mainly brewed using malt, rice and other raw materials, the brewing process first converts the carbohydrates in malt and rice into fermentable sugars, and then the yeast breaks down the fermentable sugars into alcohol and carbon dioxide. Therefore, sugar is involved in the brewing process. If the fermentation is not sufficient, the finished beer will also have residual sugar.
In view of the rigorous and complex brewing process of 0 sugar beer, producers need to have a strong quality control ability to ensure adequate fermentation during the fermentation process and reduce the residual sugar content in beer.
So, how does 0 sugar beer achieve "0 sugar"? In the process of beer making, sugar conversion and fermentation are the key links. In theory, as long as the living environment is suitable, yeast can continue to move and divide, but its living environment is often affected by a variety of factors, such as temperature and time, as well as yeast vitality. In the same environment, more vigorous yeast also consume sugar more comprehensively. This also means that as long as brewers adjust and apply the process during beer brewing, it is entirely possible to produce "0 sugar beer" that meets China's national standards.
Behind the "0 sugar" beer beverage
Break the brand younger, leverage new increment
In recent years, China's beer has entered a new period of high-quality development, and the entire beer industry is restructuring, from scale to quality, from sales volume to structure, from ordinary beer to personalized products, from the old generation of consumers to the new generation of young groups. Under the new market pattern, beer brands should keep up with the tide of The Times, explore new needs with deep insight, and communicate with the new generation of consumers with better products and younger experience.
For China's wine industry, 0 sugar beer drinks cater to the contemporary consumer "drink less, drink better" consumption concept, or will usher in a new wave of development climax. However, as a relatively new category, how to integrate into the daily life of more consumers is the key for beer brands to compete on the 0 sugar track, and its next development is worth the attention of the industry.
Hainan hiuier is a professional beer beverage customization export enterprise, we have many years of beer brewing experience, support a variety of taste customization, fully integrate the pace of the development of The Times, to expand brand products for customers
Main products:
Fermented beer (lager beer, wheat beer, stout beer, flavor fruit beer) /Cocktail,
beverage：Carbonated drinks, fruit flavored drinks, sodas, soft water, energy drinks, etc
whatsapp/wechat ：+8615318828821
