Suntory-a 'Ginger Shot+' thar hmanga energy drinks hmasawnna chu en rawh.

Tunah hian summer atanga tun thleng hian . Beverage market chu brand-ah a awm a, a luh chak zawk theihna tur a ni.

Hriselna leh hnathawh dan kalphung karah hian brand tam tak chuan hriselna attribute tam zawk nei in tur an thlang a, Chinese traditional medicine leh homologous food ingredients hman dan hi hmasawnna kawng chiang tak a ni.

Tin, domestic brand chauh ni lovin damdawi leh ei leh in ang chiaha thil telte chu an ngaihtuah ber a ni. Japan pawhin damdawi leh ei leh in ang chiaha thil tel belh thei, 'functional' selling point nei health mix-ups a lo chhuak mek bawk.

He thil siam atanga thlir chuan thei tui nen a inzawm a, chu chu a tui leh a thlum zawn a ni a, mahse hriselna hnathawh dan a tarlang bawk.

Mahse, tun dinhmunah chuan he in tur chi hrang hrangah hian harsatna engemaw zat a la awm a, chu chu hriselna atana thil pawimawh tak tak siam leh hman tlem te, thil siamte homogenization, industry policy leh dan tha lo, leh thil siam quality tihchangtlun tur te a ni.

Nakin lawka health mixing leh matching drinks te hian hmasawnna tur engemaw tak an nei a, mahse enterprise-te investment leh tihchangtlunna an mamawh bawk.

Ginger + Juice Beverage market-a player thar ni thei tur em ni?

'Ginger' in the impression of most people belongs to the existence of flavoured food materials, mahse chutiang bawka damdawi leh ei tur lo chhuahna nen chuan zawi zawiin damdawi, ei leh in, mimal enkawlna thil leh field dang thlengin a inzar pharh a, chung zingah chuan ginger drinks hian a than chakna a lantir nghal a ni.

A bik takin hrisel, natural trend-ah chuan 'ginger' chu thil pawimawh tak a lo ni ta a, soda, juices leh soda-ah te a lang chhuak ta a ni.

Tun hnaiah Suntory chuan Japan-a thil thar tihchhuah a nih tur thu a puang a -- 'Ginger Shot+' Ginger Juice Drink.

Brand tarlan danin, he thil thar hi ginger leh concentrated fruit juice inzawmkhawm a ni a, Japan rama Kochi prefecture atanga 100% concentrated fruit juice leh ginger hmangin a thlum pali a awm a, chungte chu tomato, grape, orange leh lemon te an ni.

Tunah chuan ei leh in hrisel tih concept hi mi thinlungah a zung a kai thuk hle a, category education pawh a puitling zauh zauh a, market-in ginger drinks a pawm dan pawh a tha chho zel bawk.

Tin, consumer group naupangte psychology leh personalized needs-te atanga chhut chuan, drinks with unique taste chu zawi zawiin 'popular' a ni.

Ginger leh juice inkawp hian advantage hrang hrang a nei mai bakah personalized needs a phuhruk bakah hriselna leh hrisel lohna trend a phuhruk bawk.

Ginger hi hnam lam damdawi leh ei leh in homologous category a nih angin, amah ngei pawh hian hriat hlawhna sang tak a nei a, ginger brown sugar water hi in tur tlangpui a ni.

Phên dangin sawi ila, ginger drinks chu publicity leh education-a hman a awlsam hle a, chu chu natural juice thlum nen a inzawm chuan, a kaihhnawih thilte chu natural health, functional health, rich taste leh aspect dangteah a siam thei a ni.

Japanese drinks market hian hnathawh hrisel tak tak a rawn pholang a ni .

A tir lamah chuan, . Carbonated drinks hi Japan ramah chuan hman a ni ber a, mahse a hnuah chuan consumer-te hriselna chungchanga hriatna a pun zel avang leh ei leh in dan a inthlak avangin a tlahniam zauh zauh a ni. Kum 1990 chho vel khan market-in hriselna leh non-saccharification a duh zawk avangin tea in tamna a thlen a, chu chu a hrisel zual ta a ni.

Japanese in tur chi hrang hrang leh a tam dan a inthlak dan atang chuan brand tha tak tak te hian hriselna leh duh zawng an ngaihtuah vek a, zero-added, low-calorie drinks lam an ngaih pawimawh ber erawh chu a sang lam a ni.

Hetiang atanga thlir chuan, brand-in ginger juice drinks a tlangzarh hi market trend nen a inmil zawk a, Japanese beverage market-ah pawh langsar zawkna hun remchang a awm bawk.

Dik tak chuan hei hian Japan khawtlang dinhmun nen hian inzawmna ropui tak a nei a ni. Tarna hian zirchianna hmasa ber leh hnathawh dan tur (functional food) hman tan a tichak a, nitin a chak chho zel bawk.

Chu bakah, national level-a policy siamrem tam tak chuan functional food standards relevant chu zawi zawiin a tifai a, hei hi Japan rama functional food hmasawnna tha tak awm chhan tum ber pakhat a lo ni ta bawk a ni.

Kum 2015-a functional representation food system hman a nih aṭang khan Japanese food and beverage market-ah chuan hmasawnna chak tak a awm a ni. Kum 2020 khan Japan rama functional food sum hmuh chu US dollar tluklehdingawn 19 chuang a tling a, ei leh in leh hriselna lam hawi zawka siam a ni.

Tablet leh capsule atanga in tur leh candy thlengin Japanese functional food products te hi a inang lo zual zel a, consumer te nitin nun nen a inhnaih hle bawk.

Functional drink market lam hawi chuan brand lar tak tak an tam hle a, Japanese beverage enterprise Dydo Drinco, Suntory, Kirin, etc. te bakah Dapeng Pharmaceutical, Datong Pharmaceutical Industry, Guangguantang, etc. te ang chi damdawi enterprise te pawh an tel a ni.

Related products tlangzarh a nih khan raw material thar mining pawh a ti chak hle bawk. Kum 2023 kum chanve hmasa berah khan Japan market-ah hian raw material thar engemaw zat an tlangzarh a, chung zingah chuan tuipui lam atanga lo chhuak, plant sources, fermentation sources, etc. te pawh a tel a ni.

Raw materials chi hrang hrangte hi unilateral raw materials an ni ber a, raw materials complex tak tak an awm bawk a, chung zingah chuan mineral premix, prebiotics, olive extract, ginger extract, fermented rice extract, saffron extract, etc. te pawh a tel.

Hei hian functional drinks siam chhuahna atana lungphum tam zawk a pe a, enterprise-te luh leh tihhmasawn nan pawh a tha hle bawk.

Health trend a lo hlawhtlin chhoh zel chuan, functional selling point nei drinks chu consumer-te ngaihven hlawh leh consumer group tam zawkte duhsakna dawng turin a awlsam zawk.

Chutih rual chuan, beverage products upgrading direction a ni bawk a, chu chuan beverage brands te tan development idea tam zawk a pe thei bawk.

Nakin lawkah chuan market leh brand-in a hruai a, policy kaihhnawih tihchangtlun zelna tur a tihhmasawn beisei a ni a, industry enkawlna pawh hi category pum pui hriselna leh standardized development pui turin level pawimawh takah dah a ngai a ni. Dik tak chuan brand te hian anmahni mamawh an relax thei lo. He track-a hun remchangte hi an hriat chian theih nan, an thil siamte thlirna atanga duhthlanna sang zawk leh chi hrang hrang an pek belh a ngai bawk.

Industry ngaihtuahna: Beverage market-a inelna chu a nasa zual zel a, brand lian tak takte’n thil thar nawr tura an inel chakna pawh a chak chho zel a, hei hi brand-te tan market share luah leh consumer-te ngaihven hlawh theihna kawng pawimawh tak a ni thei a ni.

Thil thar tam tak zingah hian health mixing leh matching drinks te chu category pawimawh tak a lo ni ta a, chu chuan taste leh taste mamawh a phuhruk mai bakah health functions beisei a phuhruk bawk.