Suntory-a 'GINGER SHOT+' Thar hmanga Energy Drinks siam chhuah dan en rawh.

Thlasik hma atang tawhin tun thlengin, the beverage market-ah hian a luh chak zawk theih nan. brand-a

Hriselna leh hnathawh dan kalphung karah hian brand tam tak chuan hriselna lama thil danglam zawk nei in tur siam chhuah an thlang a, Chinese traditional medicine leh homologous food ingredients hman hi hmasawnna kawng chiang tak a ni.

Tin, domestic brand chauh pawh hian damdawi leh ei tur ang chiah chiah an ngaihtuah lo. Japan pawhin damdawi leh ei tur ang chi thil telh telh 'functional' selling point hmanga health mix-up a lo chhuak mek bawk.

He thil hi a thlir chuan thei tui nen a inzawm a, a thlum leh a thlum zawng zawng a ni a, mahse hriselna hnathawh a pholang bawk.

Mahse, tun dinhmunah hian hetiang in tur chi hrang hrangah hian harsatna engemaw zat a la awm a, chu chu hriselna atana hman tur thil siam chhuah leh hman tlem te, thil siamte homogenization, industry policy leh regulation famkim lo, leh product quality tihchangtlun tur te hi a ni.

Nakin lawka health mixing leh matching drinks hian hmasawnna tur kawng engemaw tak nei mahse, enterprise-te investment leh hmasawnna a mamawh bawk.

Ginger + juice hi beverage market-a player thar ni turin?

'Ginger' hi mi tam zawk ngaihdanah chuan ei tur chi hrang hrang awmnaah a tel a, mahse damdawi leh ei tur inang lo a lo chhuah tak avangin, zawi zawiin damdawi, ei leh in, mimal enkawlna leh kawng dangah a inzar pharh tan a, chung zingah chuan ginger in tur hian a pung chak hle tih a lantir a ni.

A bik takin hrisel, natural trend-ah chuan 'ginger' hi element pawimawh tak a lo ni ta a, soda, juice leh soda-ah te a lang chhuak ta a ni.

Tun hnaiah Suntory chuan Japan ramah product thar -- 'GINGER SHOT+' ginger juice drink tihchhuah tur limited release an puang.

Brand tarlan danin, he thil thar hi ginger leh concentrated fruit juice inzawmkhawm a ni a, Japan rama Kochi Prefecture aṭanga 100% concentrated fruit juice leh ginger hmanga siam a ni a, flavour pali: tomato, grape, orange leh lemon te a awm.

Tunah hian ei leh in hrisel tih concept hi mi thinlungah a zung a kaih thuk hle a, category education hi a puitling zauh zauh a, market-in ginger drinks a pawm dan pawh a tha chho zel bawk.

Tin, consumer group thalai te psychology mak tak leh personalized needs atanga thlirin, in tur danglam bik nei te chu zawi zawiin 'popular' an ni ta a ni.

Ginger leh juice inzawmkhawm hian advantage hrang hrang a nei mai bakah mimal mamawh a phuhruk a, hriselna leh hrisel lohna trend a phuhruk bawk.

Ginger hi traditional medicine leh food homologous category angin, a takin hriat hlawhna sang tak a nei a, ginger brown sugar water hi in tur tlangpui zawk a ni.

Phên dangin sawi ila, publicity leh education-a ginger drinks hman hi a awlsam hle a, natural juice thlum nen a inzawm chuan a kaihhnawih thilte chu natural health, functional health, rich taste leh thil dang dangah a sang zawkah a siam thei a ni.

Japanese drinks market-ah hian hrisel taka hnathawh dan tur trend a awm a

A tir lamah chuan, . carbonated drinks hi Japan ramah hman a ni ber a, mahse chumi hnuah chuan consumer-te hriselna lama an hriatna a pun zel avang leh ei leh in lama an inthlak danglam avangin a tlahniam zauh zauh a ni. Kum 1990 chho hnu lamah chuan market-in hriselna leh saccharification a duh loh avangin tea ei a tipung a, chu chu hriselna atana tha zawk a ni.

Japanese in tur chi hrang hrang leh a zat inthlak danglamna atang hian brand hmasawn tak tak te hian hriselna leh thlum lam an ngaihtuah vek tih a hriat theih a, zero-added, low-calorie drinks lam ngaih pawimawh erawh chuan a sang chho zel thung.

Hetiang atanga thlir chuan brand-in ginger juice drinks a tihchhuah hi market trend nen a inmil zawk a, Japanese beverage market-ah pawh langsar zawka awm theihna hun remchang a tam zawk.

Dik tak chuan hei hian tunlai Japan khawtlang dinhmun nen hian inzawmna lian tak a nei a ni. Tar hian zirchianna hmasa ber leh functional food hman tan a tichak a, nitin a chak chho zel bawk.

Chu bâkah, ram pum huapa policy siamṭhatna tam tak chuan functional food-a standard kaihhnawihte chu a tichiang zauh zauh a, hei hi Japan rama functional food-a hmasawnna ṭha tak awm chhan tum ber pakhat a ni bawk.

Kum 2015-a functional representation food system hman a nih aṭang khan Japanese food and beverage market-ah hian hmasawnna chak tak a awm a ni. Kum 2020 khan Japan ramah hian functional food atanga sum hmuh chu US dollar tluklehdingawn 19 chuang a ni a, ei leh in leh hriselna lama hmasawnna lam hawiin a thang chho mek a ni.

Tablet leh capsule atanga in tur leh candies thlengin Japanese functional food products te hi a chi hrang hrang a, consumer te nitin nun nen a inhnaih chho zel a ni.

Functional drink market lam hawi chuan brand lar tak tak a awm a, chung zingah chuan Japanese beverage enterprise DyDo DRINCO, Suntory, Kirin, etc. bakah damdawi siamna enterprise Dapeng Pharmaceutical, Datong Pharmaceutical Industry, Guangguantang, etc. te pawh an tel.

A kaihhnawih thil siam chhuah a nih avangin raw material thar laihchhuahna pawh a ti chak hle bawk. Kum 2023 kum chanve hmasa berah khan Japan market-ah raw material thar engemaw zat an tlangzarh a, chung zingah chuan Marine sources, plant sources, fermentation sources, etc.

Raw material chi hrang hrang hi unilateral raw materials a ni ber a, raw material complex tak tak pawh a awm a, chung zingah chuan mineral premix, prebiotics, olive extract, ginger extract, fermented rice extract, saffron extract, etc. te pawh a tel.

Hei hian functional drinks siam chhuahna tur lungphum tam zawk a siam a, enterprise luh leh hmasawnna atan pawh a tha hle.

Health trend a lo ṭhan chhoh zel hian functional selling point nei drinks te hian consumer ngaihven a hlawh a, consumer group tam zawk duhsakna a hmu awlsam zawk a ni.

Chutih rual chuan beverage products tihchangtlunna kawng a ni bawk a, hei hian beverage brand hrang hrangte tan hmasawnna ngaihtuahna tam zawk a pe thei a ni.

Nakin lawkah chuan market leh brand-in a hruai a, policy kaihhnawih tihchangtlun zelna tur a nih beisei a ni a, industry enkawlna pawh hi category pumpui hrisel leh standardized development pui turin level pawimawh takah dah a ngai bawk. Dik tak chuan brand te hian anmahni mamawh an relax thei lo. He track-a hun remchangte hi an hriatthiam theih nan chuan thil siamte thlirna aangin duhthlanna tha zawk leh chi hrang hrang an pek a ngai bawk.

Industry ngaihtuahna: Beverage market-a inelna hi a chak chho zauh zauh a, brand lian tak takte pawhin thil thar nawr chhuah tumin an inelna chakna pawh a chak chho zel a, hei hi brand-te tan market share luah theihna tur leh consumer-te ngaihven hlawhna kawng pawimawh tak a ni thei ang.

Thil thar tam tak zingah hian health mixing leh matching drinks hi category pawimawh tak a lo ni ta a, chu chuan a thlum leh a thlum mamawh a phuhruk mai bakah hriselna lama hnathawh beisei a phuhruk bawk.