See The Development of Energy Drinks Through Suntory's New "GINGER SHOT+"

Since before the summer to now, the beverage market in the brand to maintain a faster pace of introduction.

In the face of the trend of health and function, many brands choose to launch drinks with more health attributes, and the application of traditional Chinese medicine and homologous food ingredients is a relatively obvious way of development.

And it's not just domestic brands that are focusing on the same ingredients as medicine and food. Japan is also seeing the emergence of health mix-ups with "functional" selling points that add the same ingredients as medicine and food.

From the point of view of this product, it is combined with fruit juice, the pursuit of taste and taste, but also highlighting the health function.

However, there are still some problems in this kind of drinks at present, such as insufficient development and application of health ingredients, homogenization of products, imperfect industry policies and regulations, and product quality to be improved.

Although the future health mixing and matching drinks have a certain development prospect, but also need the investment and improvement of enterprises.

Ginger + juice to become a new player in the beverage market?

"Ginger" in the impression of most people belongs to the existence of flavored food materials, but with the rise of the same medicine and food, began to gradually extend to medicine, food, personal care products and other fields, among which ginger drinks show a rapid growth rate.

Especially in the healthy, natural trend, "ginger" has become an important element, appearing in sodas, juices and sodas.

Recently, Suntory announced the limited launch of a new product in Japan -- "GINGER SHOT+" ginger juice drink.

According to the brand, the new product is a mixture of ginger and concentrated fruit juice, using 100% concentrated fruit juice and ginger from Kochi Prefecture in Japan, with four flavors: tomato, grape, orange and lemon.

At present, the concept of healthy diet is deeply rooted in people's hearts, category education is gradually mature, and the market's acceptance of ginger drinks is constantly improving.

And based on the curious psychology and personalized needs of young consumer groups, drinks with unique taste are gradually "popular".

The combination of ginger and juice not only has differentiated advantages, but also meets personalized needs and caters to the trend of health and wellness.

Ginger as a traditional medicine and food homologous category, itself has a high degree of recognition, ginger brown sugar water is a more typical drink.

In other words, the application of ginger drinks in the publicity and education is relatively easy, coupled with the taste of natural juice, can make the related products in natural health, functional health, rich taste and other aspects to a higher level.

The Japanese drinks market presents a trend of healthy functions

In the early stage, carbonated drinks were mainly used in Japan, but then they gradually decreased due to the increase of consumers' health awareness and the change of eating habits. After the 1990s, the market's preference for health and non-saccharification led to the surge of tea consumption, which became more healthy.

From the changes in the types and quantity of Japanese beverages, it can be found that the well-developed brands all focus on health and taste, while the focus on zero-added, low-calorie drinks has an upward trend.

From this point of view, the launch of ginger juice drinks by the brand is more in line with the market trend, and there are more opportunities to stand out in the Japanese beverage market.

In fact, this has a great relationship with the current situation of Japanese society. Aging has promoted the early research and introduction of functional food, and it is growing stronger day by day.

In addition, many policy adjustments at the national level make the relevant standards of functional food gradually clear, which has also become one of the objective reasons for the good development trend of functional food in Japan.

Since the implementation of the functional representation food system in 2015, the Japanese food and beverage market has seen rapid growth. In 2020, the revenue of functional food in Japan exceeded 19 billion US dollars, and it is developing in the direction of more nutrition and health.

From tablets and capsules to beverages and candies, Japanese functional food products are increasingly diversified and close to consumers' daily life.

In terms of the functional drink market, there are many well-known brands, including Japanese beverage enterprises such as DyDo DRINCO, Suntory, Kirin, etc., as well as pharmaceutical enterprises such as Dapeng Pharmaceutical, Datong Pharmaceutical Industry, Guangguantang, etc.

The launch of related products also accelerated the mining of new raw materials. In the first half of 2023, a number of new raw materials were launched in the Japanese market, including Marine sources, plant sources, fermentation sources, etc.

The forms of raw materials are mainly unilateral raw materials, and there are also complex raw materials, including mineral premix, prebiotics, olive extract, ginger extract, fermented rice extract, saffron extract, etc.

This provides more foundation for the innovation of functional drinks, and is also conducive to the entry and development of enterprises.

When the health trend is becoming more and more prosperous, drinks with functional selling points are easier to attract the attention of consumers and get the favor of more consumer groups.

At the same time, it is also an upgrading direction of beverage products, which can provide more development ideas for beverage brands.

In the future, driven by the market and brand, it is expected to promote the continuous improvement of relevant policies, and industry supervision also needs to be placed at an important level to help the healthy and standardized development of the whole category. Of course, brands cannot relax their own requirements. In order to better grasp the opportunities of this track, they also need to provide more high-quality and diversified choices from the perspective of products.

Industry thinking: The competition in the beverage market is gradually intensifying, and the speed of major brands competing to push new products is also accelerating, which may become an important way for brands to occupy market share and attract the attention of consumers.

Among the many new products, health mixing and matching drinks have become an important category, which not only meets the needs of taste and taste, but also meets the expectations of health functions.