Vatengi Vechidiki Vanotyaira Kuvandudzwa kweZvinwiwa Zvisiri Doro

Zvinwiwa zvisina doro zviri kuwanda uye zvichave zvakakosha mune ramangwana. Zvinoenderana neIWSR, huwandu hwekutengesa huwandu muzvikamu zvakaderera uye zvisina-doro zvinotarisirwa kukura pamwero wepagore wekukura kwe6% pakati pa2023 na2027.

Zvinwiwa zvisina doro zvakatungamira ne7% kukura, nepo zvinwiwa zvakaderera zvakakura ne3%. Parizvino inokosha mari inodarika mabhiriyoni gumi nematatu emadhora pasi rose, chikamu ichi chinotarisirwa kuverengera chikamu chinosvika 4% chezvinwiwa zvinodhaka.

2023 yakaona kukura kunokatyamadza pamapoka ese asina/akaderera doro, nekutengesa doro repasi rose risiri doro richikwira ne6% uye mweya isiri-doro ichiramba ichiona kukura kwenhamba mbiri pa15%.

Muna 2023, anopfuura 100 mahekita eminda yemizambiringa yakatsaurirwa kugadzirwa kwewaini isina doro pasi rese, uye musika wewaini usina doro unotarisirwa kuenderera mberi nekukura kwakasimba mumakore mashanu anotevera. Zvinofungidzirwa kuti musika wepasi rose wewaini-isina doro musika unotarisirwa kusvika USD 4.5 bhiriyoni panosvika 2027.

Vatengi vechidiki vanotonga

Zvinwiwa zvisiri zvinodhaka zviri kuwedzera kukosha nekuda kwezvikonzero zvinoverengeka: maitiro ehutano, uye kukura kwekugamuchirwa kwevanhu uye chido chezvinwiwa zvisiri zvinodhaka. Kuchinja uku kunonyanya kutaurwa pakati pevadiki, vanoisa hutano pakuita sarudzo dzemararamiro. Mumusika weJapan, maererano nekuongorora kwakaitwa neAsahi Beer Co., LTD., vanenge mamiriyoni makumi mana emamiriyoni makumi masere evanhu vane makore 20 kusvika ku60 havanwi doro, uye vanopfuura hafu yavo ndevechiduku vane makore 20 kusvika ku30. Sezvo kutengeswa kwezvinwiwa zvinodhaka muJapan kwakaderera mumakore gumi apfuura, chizvarwa chechidiki chakaratidza muitiro wekusiya 'stayi'.

IUS, seimwe yemisika yekunwa doro zvakanyanya kwete / yakaderera, inonyanya kudyiwa nemapoka mazera madiki, ayo anowanzo kuve nehupamhi hwekunwa kwete / kuderera doro, izvo zvinofambisa kukura kwemusika uyu. Maererano neIWSR data yekuongorora,

 musika weUS kwete / wakaderera doro rechinwiwa chave kutanga, uchingoverengera 1% chete yemugove wemusika nehuwandu, asi uri kukura nechiyero chinoremekedzwa che31.4% pakati pa2021 na2022.

Mumusika weFrance, boka rekushandisa rezvinwiwa zvisina / rakaderera doro rakatokura, rinoverengera 29% yehuwandu, uye vechidiki vane makore 18-25 vanoverengera 45% yavo. Germany neSpain dzatove nechikamu chemusika chinodarika 10% yedoro risiri doro.

Iyo kwete / yakaderera musika wekushandisa doro muUK zvakare iri kukura. Mamireniyamu, seboka rakakosha revatengi, vanonwa zvinwiwa zvisiri-doro uye zvakaderera-doro kakawanda kupfuura mamwe mapoka, izvo zvinotarisirwa kutyaira yakasimba 8% CAGR muchikamu ichi kubva 2023 kusvika 2027.

Kungave mumisika yakura senge France neJapan, kana munzvimbo dzakasiyana siyana dzekushandisa dzakadai seUnited States, mireniyumu neGeneration Z ndiwo mapoka makuru evatengi asinganwi / akaderera doro. Mamwe mamireniyumu 'mashandisirwo emhando anotora doro rakazara, doro rakaderera uye pasina doro, zvichiva simba guru rekunwa doro.