Matasa Masu Amfani Da Giya Suna Kokawa Haɓaka Abubuwan Shaye-shaye marasa Giya

Shaye-shayen da ba na giya ba suna karuwa kuma zai zama mafi mahimmanci a nan gaba. Dangane da IWSR, jimlar tallace-tallace a cikin ƙananan nau'ikan giya da mara sa maye ana tsammanin zai yi girma a ƙimar haɓakar shekara-shekara na 6% tsakanin 2023 da 2027.

Abubuwan sha da ba su da barasa sun jagoranci hanya tare da haɓakar haɓakar 7%, yayin da ƙarancin giya ya karu da kashi 3%. A halin yanzu darajar sama da dala biliyan 13 a duniya, ana sa ran wannan rukunin zai kai kusan kashi 4% na jimillar abubuwan sha.

2023 ya ga ci gaba mai ban sha'awa a duk nau'ikan barasa maras / mara nauyi, tare da tallace-tallacen giya maras barasa na duniya sama da 6% da ruhohin da ba na giya ba suna ci gaba da ganin girma mai lamba biyu a 15%.

A cikin 2023, an sadaukar da fiye da kadada 100 na gonakin inabi don samar da ruwan inabi maras barasa a duk duniya, kuma ana sa ran kasuwar ruwan inabin da ba ta da barasa za ta ci gaba da bunƙasa ƙarfinta a cikin shekaru biyar masu zuwa. An kiyasta cewa girman kasuwar ruwan inabi ta duniya ana sa ran zai kai dala biliyan 4.5 nan da shekarar 2027.

Matasa masu amfani sun mamaye

Shaye-shaye marasa-giya suna ƙara zama mahimmanci saboda dalilai da yawa: yanayin kiwon lafiya, da haɓaka karbuwar zamantakewa da sha'awar abubuwan sha. Wannan sauyi yana bayyana musamman a tsakanin matasa masu tasowa, waɗanda ke ba da fifiko ga lafiya yayin zaɓin salon rayuwa. A cikin kasuwar Japan, a cewar wani binciken da Asahi Beer Co., LTD., kimanin miliyan 40 daga cikin mutane miliyan 80 masu shekaru 20 zuwa 60 ba sa shan barasa, kuma fiye da rabin su matasa ne masu shekaru 20 zuwa 30. Kamar yadda tallace-tallace na barasa a Japan ya ragu a cikin shekaru goma da suka gabata, matasa matasa sun nuna halin rashin shan barasa.

Amurka, a matsayin ɗayan mafi yuwuwar kasuwannin no/ƙasasshen shan barasa, ƙananan ƙungiyoyin ƙanana ne ke cinye su, waɗanda ke da fa'ida ta yanayin shan barasa, wanda ke haifar da haɓakar wannan kasuwa sosai. Dangane da bayanan binciken IWSR,

 Kasuwancin abin sha na Amurka babu/ƙananan barasa yana cikin ƙuruciyarsa, wanda ke lissafin kashi 1% na hannun jari ta hanyar girma, amma yana haɓaka cikin ƙimar mutunci na 31.4% tsakanin 2021 da 2022.

A cikin kasuwannin Faransa, rukunin masu amfani da barasa maras nauyi ya fi girma, wanda ya kai kashi 29% na jimillar, kuma matasa masu shekaru 18-25 suna da kashi 45% na su. Jamus da Spain sun riga sun sami rabon kasuwa fiye da 10% na barasa maras barasa.

Kasuwar shan barasa mara/ƙasa a cikin Burtaniya ita ma tana girma. Millennials, a matsayin babbar ƙungiyar mabukaci, suna cinye abubuwan sha waɗanda ba sa maye da ƙarancin barasa akai-akai fiye da sauran ƙungiyoyi, wanda ake tsammanin zai fitar da ingantaccen 8% CAGR a cikin wannan rukunin daga 2023 zuwa 2027.

Ko a cikin manyan kasuwanni irin su Faransa da Japan, ko kuma a cikin wuraren amfani da yawa kamar Amurka, millennials da Generation Z sune manyan ƙungiyoyin mabukaci waɗanda ba sa shan barasa. Wasu nau'o'in amfani da shekaru na millennial sun mamaye cikakken barasa, ƙarancin barasa kuma babu barasa, zama babban ƙarfin shan barasa.