Views: 689 Author: Sayt Ɛditɔ Pɔblish Tɛm: 2024-12-26 Ɔrijin: Ples
Nɔn-alkoholik drink dɛn de bɔm ɛn i go bi mɔ impɔtant tumara bambay. Akɔdin to di IWSR, dɛn de op se di totɛl sɛl volyum dɛn na di lɔw ɛn nɔ-alkol kategori dɛn go gro pan wan kɔmpawnd ɛni ia growth rit we na 6% bitwin 2023 ɛn 2027.
Nɔn-alkoholik drink dɛn bin lid di we wit 7% growth rit, we di lɔw-alkol drink dɛn bin de gro na 3%. Naw, i valyu pas $13 biliɔn ɔlsay na di wɔl, dɛn de op se dis kategori go akɔn fɔ lɛk 4% pan di ɔl rɔm.
2023 si impreshɔnal growth akɔs ɔl nɔ/lɔ alkol kategori, wit glob ɔl nɔ-alkoholik bia sɛl ɔp 6% ɛn nɔ-alkohol spirit dɛn kɔntinyu fɔ si dɛbul-dijit growth na 15%.
Insay 2023, i pas 100 hekta vayn gadin dɛn we dɛn dɔn gi fɔ mek wayn we nɔ gɛt rɔm ɔlsay na di wɔl, ɛn dɛn tink se di wayn makit we nɔ gɛt alkol go kɔntinyu fɔ gɛt strɔng growth momentum insay di nɛks fayv ia. Dɛn se di wɔl we nɔ gɛt rɔm fɔ drink rɔm, dɛn tink se i go rich USD 4.5 bilyan bay 2027.
Yɔŋ kɔshɔma dɛn de domin .
Nɔn-alkoholik drink dɛn de kam fɔ bi impɔtant mɔ ɛn mɔ fɔ bɔku rizin dɛn: di tin dɛn we de apin na di wɛlbɔdi biznɛs, ɛn di we aw pipul dɛn de gri fɔ tek di soshal layf ɛn di want we dɛn want fɔ drink tin dɛn we nɔto alkol. Dis shift na patikyula wan bitwin yɔŋ jɛnɛreshɔn dɛm, we de prɔyoritɛt wɛlbɔdi we yu de mek layf stayl chus. Insay di Japan makit, akɔdin to wan sɔv we Asahi Beer Co., Ltd., bin du, na lɛk 40 milyɔn pan di 80 milyɔn pipul dɛn we ol 20 to 60 to 60 ia nɔ de drink rɔm, ɛn pas af pan dɛn na yɔŋ pipul dɛn we ol 20 to 30. As di sɛl we dɛn de sɛl rɔm na Jepan dɔn go dɔŋ ova di las tɛn ia, di yɔŋ jɛnɛreshɔn dɔn sho se wan tin we de apin na '.
Di US, as wan pan di mɔs pɔtnɛshɛl nɔ/lɔ alkol kɔnsɔmshɔn makɛt, na men wan we yɔŋ ej grup dɛn kin it, we kin gɛt wan big rɛnj fɔ nɔ/lɔ alkol drinkin abit, we kin rili drɛb di grow we dis makit de gro. Akɔdin to IWSR sɔv data, .
Di US nɔ/lɔ alkol drink makɛt de insay in infansi, we de akɔntayn fɔ 1% nɔmɔ pan di makɛt shea bay volyum, bɔt i de gro pan wan rɛspɛktful rit we na 31.4% bitwin 2021 ɛn 2022.
Insay di Frɛnch makit, di kɔnsɔmshɔn grup fɔ nɔ/lɔ alkol drink dɛn ivin big, dɛn de akɔntayn fɔ 29% pan di ɔl, ɛn yɔŋ pipul dɛn we ol 18-25 ia de mek 45% pan dɛn. Jamani ɛn Spen dɔn ɔlrɛdi gɛt makɛt shea we pas 10% fɔ di wan dɛn we nɔto alkɔholik bia.
Di nɔ/lɔ alkol kɔnsɔmshɔn makɛt na di UK sɛf de machɔ. Milenial pipul, as wan ki konsuma grup, de konsum non-alkoholik en low-alcohol drinks mo frekwentli pas oda grup, we dem epk fo draiv wan robust 8% CAGR in dis kategori from 2023 to 2027.
Ilɛksɛf na machɔ makit dɛn lɛk Frans ɛn Jepan, ɔ na mɔ difrɛn kɔnsɔmshɔn ɛnvayrɔmɛnt dɛn lɛk Amɛrika, Milenial ɛn Jɛnɛreshɔn Z na di men kɔshɔma grup dɛn wit nɔ/lɔ alkol kɔnsɔmshɔn. Sɔm milenial dɛn kɔnsɔmshɔn kategori de span ful alkol, lɔw alkol ɛn nɔ alkol, bi di men fɔs fɔ alkol kɔnsɔmshɔn.
