Imigendekere nicyizere cyinganda zinyobwa 2024

Muri 2024, isoko ryibihe byibihe byibiciro, ibyifuzo byabaguzi, hamwe nimiyoboro yo kugurisha iratandukanye cyane, isoko ryibiryo bizaza naryo rizaba rifite ubushobozi bwa 'Cross Crosting '

Binyuze muri Gracle nshya, ibinyobwa bikomeje kuyobora isoko rya FMCG

Raporo yerekana ko muri 2024, muri rusange impinduka za FMCra ya FMCra zikunda guhanagurika, isoko ry'ibinyobwa rikura cyane, kandi amarushanwa y'isoko arakaze. Nk'isoko ryinjira ryiyongereye, ibyifuzo byabaguzi bihinduka ibintu bigoye, kandi imiyoboro ihinduka zitandukanye. Mugihe kimwe, gutandukanya isoko bisobanura kandi amahirwe menshi: Ibicuruzwa bishobora guhuza amatsinda yo kwihaza, gufata amahirwe yo kwicyiciro, no kumenyera amahirwe yo kwicyiciro, kandi uhuze nimpinduka zo mucyiciro, kandi uhuze nimpinduka zo mucyiciro, kandi uhuze nimpinduka zingenzi zo gutsinda ibitekerezo byabaguzi no kugera ku isoko.

Kwibanda ku Isoko rya Offline Inganda z'ibinyobwa, Urugendo rwo kugurisha isoko runini rw'ibinyobwa birindwi byakurikiranwe mu gihe cy'ibinyobwa by'ibinyobwa byashizeho mu bijyanye no kugurisha ku isoko no kuba icyiciro kinini mu ngengo y'ibinyobwa; Umutobe w'imbuto, ibinyobwa by'inguvu, byiteguye-kunywa ikawa n'ibindi buzima n'imikorere bijyanye n'ibinyobwa bifitanye isano nabyo byabonye amahirwe meza yo gukura.

Ubushakashatsi butagira isukari: Ubuzima bw'umuguzi bwa mbere

Abaguzi bahitamo ibicuruzwa usibye kwitondera uburyo bwo gukoresha ibintu, ibiranga imikorere yibicuruzwa nabyo bigena ibyifuzo byabaguzi. Nk'uko amakuru ya Nielsen iq, abaguzi bafite ubushake bwo kugura ibicuruzwa bigwa mu byiciro bibiri by'ingenzi: abatanga inyungu nyinshi kubaguzi, nibyiza kubuzima bwabo, ubuzima bwiza, cyangwa bujuje ibikenewe. Ikindi cyiciro ni ibicuruzwa bisanzwe nibicuruzwa byiza bishobora kugira ingaruka nziza kubijyanye n'imibereho cyangwa kongeramo agaciro kubicuruzwa. Kureba ibicuruzwa abaguzi bafite impungenge, igitekerezo cyubuzima kiracyari insanganyamatsiko nyamukuru yo guhitamo abaguzi. Muguhiriza ibikenewe kubaguzi kubuzima, isukari-yubusa ni inzira yo kugabanuka hamwe nibiganiro byinshi byurugero.