Views: 0 Author: Site Editor Publish Time: 2024-06-07 Keeb Kwm: Qhov chaw
Nyob rau xyoo 2024, kev lag luam thoob ntiaj teb haus dej haus los ntawm kev noj zaub mov, kev xav tau ntawm cov neeg siv khoom, thiab cov kev muag khoom tau nce zuj zus, kev lag luam dej haus yav tom ntej tseem yuav muaj peev xwm ntawm 'kev hla mus'
Los ntawm lub voj voog tshiab, cov dej haus txuas ntxiv mus ua lag luam FMCG
Daim ntawv tshaj tawm qhia tau hais tias nyob rau hauv 2024, tag nrho cov kev hloov pauv ntawm Tuam Tshoj FMCG nyiam ruaj khov, kev lag luam dej haus tau loj hlob zuj zus, thiab kev sib tw ua lag luam hnyav heev. Raws li cov neeg siv khoom lag luam nce ntxiv, cov neeg siv khoom nyiam dhau los ua qhov nyuaj, thiab cov txheej txheem channel ua ntau yam. Nyob rau tib lub sijhawm, kev ua lag luam segmentation kuj txhais tau tias muaj ntau lub sijhawm: cov hom lag luam tuaj yeem ntsib cov neeg siv khoom lag luam tshiab, txeeb cov hauv kev sib tw, thiab hloov mus rau cov kev hloov pauv yuav muaj ntau lub sijhawm los yeej cov neeg siv khoom nyiam thiab ua tiav kev lag luam.
Kev tsom mus rau kev lag luam offline ntawm kev lag luam dej haus, qhov sib txawv ntawm kev lag luam muag khoom ntawm xya yam dej haus loj saib xyuas los ntawm Nielsen IQ nyob rau hauv tsib lub xyoos dhau los qhia tau hais tias cov neeg siv khoom xaiv cov hom dej haus tau hloov pauv zoo: cov tshuaj yej npaj tau raug tshem tawm, dhau ntawm cov dej haus carbonated los tuav thawj qhov chaw hauv kev lag luam hauv kev muag khoom loj tshaj plaws ntawm kev muag khoom; Cov kua txiv hmab txiv ntoo, cov dej haus muaj zog, npaj haus kas fes thiab lwm yam kev noj qab haus huv thiab kev ua haujlwm muaj feem xyuam nrog dej haus kuj pom muaj txoj hauv kev loj hlob zoo.
Kev Tshawb Fawb Tsis Muaj Qab Zib: Kev noj qab haus huv ntawm cov neeg siv khoom ua ntej
Cov neeg siv khoom xaiv cov khoom ntxiv rau kev saib xyuas nws cov xwm txheej siv, cov yam ntxwv ua haujlwm ntawm cov khoom kuj txiav txim siab cov neeg siv khoom xaiv cov khoom nyiam. Raws li Nielsen IQ cov ntaub ntawv, cov neeg siv khoom txaus siab yuav cov khoom uas poob rau hauv ob pawg tseem ceeb: cov uas muab cov txiaj ntsig zoo rau cov neeg siv khoom, yog qhov zoo rau lawv txoj kev noj qab haus huv, kev noj qab haus huv, lossis ua tau raws li kev noj haus. Lwm pawg yog cov khoom ntuj thiab ntshiab uas tuaj yeem muaj kev cuam tshuam zoo rau kev sib raug zoo ib puag ncig lossis ntxiv tus nqi ntxiv rau cov khoom. Saib ntawm cov khoom thov uas cov neeg siv khoom txhawj xeeb txog, lub tswv yim ntawm kev noj qab haus huv tseem yog lub ntsiab lus tseem ceeb ntawm cov neeg siv khoom nyiam. Hauv kev ua kom tau raws li qhov xav tau ntawm cov neeg siv khoom noj qab haus huv, tsis muaj qab zib yog ib qho kev sib faib ua ke nrog kev sib tham siab tshaj plaws ntawm cov ncauj lus tam sim no.
