Trends And Prospects of Beverage Industry 2024

Into 2024, the global beverage market from the consumption scene, consumer demand, and sales channels are increasingly diversified, the future beverage market will also have the potential of "cycle crossing"

Through the new cycle, beverages continue to lead the FMCG market

The report shows that in 2024, the overall scale change of China's FMCG tends to be stable, the beverage market is actively growing, and the market competition is fierce. As market entrants increase, consumer preferences become more complex, and channel layouts become more diverse. At the same time, market segmentation also means more opportunities: brands that can meet emerging consumer groups, seize category iteration opportunities, and adapt to channel changes will have more opportunities to win consumer attention and achieve market breakthroughs.

Focusing on the offline market of the beverage industry, the trend of the market sales share of the seven major beverage categories monitored by Nielsen IQ in the past five years shows that consumers' choice of beverage categories has undergone great changes: ready-to-drink tea has officially taken off, surpassing carbonated beverages to occupy the first place in the market sales share and becoming the largest category in the beverage industry in terms of sales volume; Fruit juice, energy drinks, ready-to-drink coffee and other health and functional related beverage categories also found good growth opportunities.

Sugar-free track Exploration: Consumer health first

Consumers choose products in addition to paying attention to its use scenario, the functional attributes of products also determine consumers' product selection preferences. According to Nielsen IQ data, consumers are willing to buy products that fall into two main categories: those that provide substantial benefits to consumers, are good for their health, fitness, or meet dietary needs. The other category is natural and pure products that can have a positive impact on the social environment or add added value to the product. Looking at the product appeals that these consumers are concerned about, the concept of health is still the main theme of consumer preference. In meeting the needs of consumers for health, sugar-free is a subdivision track with the highest discussion of the current topic.