Emitendera n'essuubi ly'amakolero g'ebyokunywa 2024 .

Mu mwaka gwa 2024, akatale k'ebyokunywa mu nsi yonna okuva mu kifo ky'okukozesa, obwetaavu bw'abaguzi, n'emikutu gy'okutunda byeyongera okubeera eby'enjawulo, akatale k'ebyokunywa mu biseera eby'omu maaso nako kajja kuba n'obusobozi bwa 'Cycle Crossing'

Okuyita mu cycle empya, ebyokunywa bikyagenda mu maaso n'okukulembera akatale ka FMCG .

Alipoota eraga nti mu 2024, enkyukakyuka y’okutwalira awamu eya China eya FMCG etera okubeera ennywevu, akatale k’ebyokunywa kagenda kakula nnyo, era okuvuganya ku katale kwa maanyi. Nga abayingira mu katale beeyongera, abaguzi bye baagala bifuuka ebizibu, era ensengeka z’emikutu zifuuka za njawulo. Mu kiseera kye kimu, okugabanya akatale era kitegeeza emikisa mingi: ebika ebisobola okusisinkana ebibinja by’abaguzi ebigenda bikula, okuwamba emikisa gy’okuddiŋŋana mu mutendera, n’okumanyiira enkyukakyuka mu mikutu bijja kufuna emikisa mingi okuwangula okufaayo kw’abaguzi n’okutuuka ku kumenya akatale.

Focusing on the offline market of the beverage industry, the trend of the market sales share of the seven major beverage categories monitored by Nielsen IQ in the past five years shows that consumers' choice of beverage categories has undergone great changes: ready-to-drink tea has officially taken off, surpassing carbonated beverages to occupy the first place in the market sales share and becoming the largest category in the beverage industry in terms of sales volume; Omubisi gw’ebibala, ebyokunywa ebiwa amaanyi, kaawa ategekeddwa okunywa n’ebirala ebikwata ku bulamu n’emirimu egyekuusa ku mirimu nabyo byazudde emikisa emirungi egy’okukulaakulana.

Okunoonyereza ku luguudo okutaliimu ssukaali: Obulamu bw'abaguzi Okusooka

Abaguzi balondawo ebintu nga kwotadde n’okussaayo omwoyo ku mbeera yaakyo ey’okukozesa, ebikwata ku bintu ebikolebwa era bisalawo ku by’okulonda ebintu by’abaguzi bye baagala. Okusinziira ku Nielsen IQ data, abaguzi beetegefu okugula ebintu ebigwa mu biti bibiri ebikulu: ebyo ebiwa emigaso mingi eri abaguzi, birungi eri obulamu bwabwe, fitness, oba okutuukiriza ebyetaago by’emmere. Ekika ekirala kye kintu eky’obutonde era ekirongoofu ekiyinza okuba n’akakwate akalungi ku mbeera y’embeera z’abantu oba okwongera omugaso ogwongezeddwa ku kintu. Okutunuulira ekintu ekisikiriza abaguzi bano kye beeraliikirivu, endowooza y’ebyobulamu y’ekyali omulamwa omukulu ogw’abaguzi okwettanira. Mu kutuukiriza ebyetaago by’abaguzi olw’ebyobulamu, sugar-free luyimba lwa subdivision olusinga okukubaganya ebirowoozo ku mulamwa oguliwo kati.