Ukubukwa: 0 Umbhali: Isikhathi Sokushicilela Sokushicilela: 2024-06-07 ORIGID: Isizango
Kuze kube ngu-2024, imakethe yesiphuzo esezingeni lomhlaba wonke kusuka endaweni yokusetshenziswa, ukufunwa kwabathengi, kanye neziteshi zokuthengisa kuyanda kakhulu, imakethe yesiphuzo yesikhathi esizayo izoba namandla okuwela 'umjikelezo '
Ngomjikelezo omusha, iziphuzo ziyaqhubeka nokuhola imakethe ye-FMCG
Umbiko ukhombisa ukuthi ngo-2024, ukuguqulwa okuphezulu kwe-FMCG yaseChina kuvame ukubanzile, imakethe yesiphuzo iyakhula ngenkuthalo, futhi umncintiswano wemakethe unolaka. Njengoba abangena emakethe banda, okuncamelayo kwabathengi kuba yinkimbinkimbi ngokwengeziwe, futhi izakhiwo zesiteshi ziyehluka ngokwengeziwe. Ngasikhathi sinye, ukuhlukaniswa kwemakethe kubuye kusho amathuba amaningi: izinhlobo zemikhiqizo ezingahlangabezana namaqembu abathengi asafufusa, futhi avumelane nezinguquko zesigaba, futhi azivumelanise nezinguquko zesiteshi zizoba namathuba amaningi okuthola ukunakwa kwabathengi futhi afinyelele ama-breakthrough emakethe.
Ukugxila emakethe engaxhunyiwe ku-inthanethi yomkhakha we-BEVAGE, umkhuba wesabelo sokuthengisa imakethe yezigaba eziyisikhombisa ezinkulu ezibhekwe nguNielsen IQ eminyakeni emihlanu eyedlule embonini yezentengiso ethengiswayo ngokuya ngevolumu yokuthengisa; Ijusi yezithelo, iziphuzo zamandla, ikofi elilungele ukuphuza ikhofi nezinye izigaba ezihlobene nezempilo nezisebenzayo nazo zithole amathuba amahle okukhula.
Ukuhlola ithrekhi enoshukela: Impilo yabathengi kuqala
Abathengi bakhetha imikhiqizo ngaphezu kokunaka isimo sayo sokusebenzisa, izimfanelo ezisebenzayo zemikhiqizo nazo zinquma okuncamelayo komkhiqizo wabathengi. Ngokusho kwedatha ye-nielsen IQ, abathengi bazimisele ukuthenga imikhiqizo ewela ezigabeni ezimbili eziphambili: Lezo ezihlinzeka ngezinzuzo ezinkulu kubathengi, zilungele impilo yazo, ukuqina, noma zihlangabezane nezidingo zokudla. Esinye isigaba yimikhiqizo yemvelo nemsulwa engaba nomthelela omuhle kwimvelo yenhlalo noma engeza inani elingeziwe kumkhiqizo. Ukubheka umkhiqizo ubheka izikhalazo ukuthi laba bathengi abakhathazekile ngawo, umqondo wezempilo useyingqikithi enkulu yokuthandwa kwabathengi. Lapho sihlangabezana nezidingo zabathengi bezempilo, ushukela ngaphandle kwethrekhi yokuhlukaniswa ngengxoxo ephezulu kakhulu yesihloko esikhona.
