Amathrendi Namathemba Omkhakha Weziphuzo 2024

Ngo-2024, imakethe yesiphuzo yomhlaba wonke kusukela endaweni esetshenziswayo, isidingo sabathengi, namashaneli okuthengisa aya ngokuya ehlukahluka, imakethe yesiphuzo yesikhathi esizayo nayo izoba nethuba 'lokweqa umjikelezo'

Ngomjikelezo omusha, iziphuzo ziyaqhubeka nokuhola imakethe ye-FMCG

Umbiko ukhombisa ukuthi ngonyaka ka-2024, uguquko jikelele lwe-FMCG yaseChina luthanda ukuzinza, imakethe yeziphuzo ikhula ngenkuthalo, futhi ukuncintisana kwemakethe kushubile. Njengoba abangene emakethe banda, okuthandwa ngabathengi kuba nzima kakhulu, futhi nezakhiwo zeziteshi ziyahlukahluka kakhulu. Ngesikhathi esifanayo, ukuhlukaniswa kwemakethe nakho kusho amathuba engeziwe: amabhrendi angahlangana namaqembu abathengi abasafufusa, abambe amathuba okuphindaphinda kwezigaba, futhi azivumelanise nezinguquko zesiteshi azoba namathuba amaningi okuzuza ukunakwa kwabathengi nokuzuza impumelelo yemakethe.

Ngokugxila emakethe engaxhunyiwe ku-inthanethi yemboni yeziphuzo, inkambiso yesabelo sokuthengisa emakethe yezigaba eziyisikhombisa ezinkulu zeziphuzo eziqashwe yi-Nielsen IQ eminyakeni emihlanu edlule ikhombisa ukuthi ukukhetha kwabathengi ngezigaba zeziphuzo kube noshintsho olukhulu: itiye eselilungele ukuphuzwa seliqalisiwe ngokusemthethweni, ledlula iziphuzo ezinekhabhoni ukuthi zithathe indawo yokuqala esigabeni sokuthengisa esikhulu kunazo zonke embonini; Ijusi yezithelo, iziphuzo ezinikeza amandla, ikhofi eselilungele ukuphuzwa kanye nezinye izigaba zesiphuzo ezihlobene nempilo kanye nokusebenza okuhlobene nakho kuthole amathuba amahle okukhula.

Ithrekhi engenashukela Ukuhlola: Impilo yabathengi kuqala

Abathengi bakhetha imikhiqizo ngaphezu kokunaka isimo sokusetshenziswa kwayo, izici zokusebenza zemikhiqizo nazo zinquma ukukhetha komkhiqizo wabathengi. Ngokusho kwedatha ye-Nielsen IQ, abathengi bazimisele ukuthenga imikhiqizo ewela ezigabeni ezimbili eziyinhloko: leyo ehlinzeka ngezinzuzo ezinkulu kubathengi, ilungele impilo yabo, ukuqina, noma ukuhlangabezana nezidingo zokudla. Esinye isigaba yimikhiqizo yemvelo nemsulwa engaba nomthelela omuhle endaweni yenhlalo noma yengeze inani elengeziwe kumkhiqizo. Uma sibheka izikhalazo zomkhiqizo laba bathengi abakhathazeke ngazo, umqondo wezempilo useyindikimba eyinhloko yokuthandwa kwabathengi. Ekuhlangabezaneni nezidingo zabathengi kwezempilo, i-sugar-free ithrekhi yokuhlukanisa iziqephu enengxoxo ephakeme kakhulu yesihloko samanje.