Zochitika ndi ziyembekezo za mabuku akumwa 2024

Mu 2024, msika wakumwa wakumwa wapadziko lonse wogwiritsa ntchito mankhwalawa, ogwiritsa ntchito ogulitsa, ndipo msika wamtsogolo udzakhalanso ndi mwayi wodutsa '

Kudzera mu kuzungulira kwatsopano, zakumwa zakumwa zikupitiliza kutsogolera msika wa FMCG

Lipotilo likuwonetsa kuti mu 2024, kusintha kwakukulu kwa FMCG kumawoneka kokhazikika, msika wakumwa ukukula, ndipo mpikisano umakhala wowopsa. Monga momwe zolowera pamsika zimaphulika, zokonda zomwe zimagula zimangokhala zovuta kwambiri, ndipo makomo a njira amakhala osiyanasiyana. Nthawi yomweyo, kugawana msika pamsika kumatanthauzanso mwayi wambiri womwe umatha kukumana ndi magulu a ogula, ndipo kusintha kusintha kwa njira kumakhala ndi mwayi wopeza chisamaliro chambiri.

Kuyang'ana pamsika wosungirako zamwazi zakumwa, zomwe zimachitika pakugulitsa msika zazikuluzikulu zomwe zidakonzedwa ndi Nielsen IQ ikuyenda bwino kwambiri. Madzi a zipatso, zakumwa zamphamvu, khofi wokonzeka kumwa ndi mankhwala ena azaumoyo komanso ogwira ntchito zakunja ndi ntchito zokhudzana ndi thanzi komanso ntchito zogwirira ntchito zimapezekanso mwayi wabwino.

Kusanthula kwa Shuga: Kugwiritsa Ntchito Thandizo Loyamba

Ogwiritsa ntchito amasankha zowonjezera kuwonjezera pa zomwe amagwiritsa ntchito, zinthu zomwe zimagwiritsidwa ntchito ndi zomwe zimapanga zimakondanso zomwe amakonda. Malinga ndi zidziwitso za Nielsen IQ, ogula akufuna kugula zinthu zomwe zimagwera m'magulu awiri: omwe amapereka phindu lalikulu kwa ogula, ali ndi thanzi labwino, kulimba, kapena amafunikira zakudya. Gulu linalo ndi zinthu zachilengedwe komanso zoyera zomwe zingathandize kukhala ndi vuto pazachilengedwe kapena kuwonjezera mtengo wowonjezeredwa. Kuyang'ana pazogulitsa zomwe ogula awa akukhudzidwa nazo, lingaliro lathanzi lidali mutu waukulu wa zomwe amakonda. Pakukumana ndi zosowa za ogula thanzi, osamasuka ndi shuga ndi njira yolumikizira kwambiri pokambirana kwambiri ndi mutu wapano.