Zomwe Zachitika Ndi Zoyembekeza Zamakampani Azakumwa 2024

Pofika chaka cha 2024, msika wapadziko lonse lapansi wa zakumwa zapadziko lonse lapansi kuchokera komwe amamwa, kufunikira kwa ogula, ndi njira zogulitsira zikuchulukirachulukira, msika wam'tsogolo wazakumwa udzakhalanso ndi mwayi 'wodutsa mozungulira'

Kupyolera mu kuzungulira kwatsopano, zakumwa zikupitiriza kutsogolera msika wa FMCG

Lipotilo likuwonetsa kuti mu 2024, kusintha konse kwa FMCG yaku China kumakhala kokhazikika, msika wazakumwa ukukula mwachangu, ndipo mpikisano wamsika ndiwowopsa. Pamene olowa mumsika akuchulukirachulukira, zokonda za ogula zimakhala zovuta kwambiri, ndipo masanjidwe amakanema amakhala osiyanasiyana. Nthawi yomweyo, magawo amsika amatanthauzanso mwayi wochulukirapo: mitundu yomwe imatha kukumana ndi magulu ogula omwe akubwera, kugwiritsa ntchito mwayi wobwereza, ndikusintha kusintha kwanjira kudzakhala ndi mwayi wopeza chidwi cha ogula ndikukwaniritsa zopambana pamsika.

Kuyang'ana pa msika wapaintaneti wamakampani opanga zakumwa, momwe msika umagulitsira magawo asanu ndi awiri akuluakulu a zakumwa omwe amayang'aniridwa ndi Nielsen IQ m'zaka zisanu zapitazi akuwonetsa kuti kusankha kwa ogula pazakumwa zasintha kwambiri: tiyi wokonzeka kumwa wayamba kale, kupitilira zakumwa zoledzeretsa kukhala malo oyamba pagulu lazamalonda pamsika ndikukhala gawo lalikulu kwambiri pamsika. Madzi a zipatso, zakumwa zopatsa mphamvu, khofi wokonzeka kumwa ndi zakumwa zina zathanzi komanso zogwira ntchito zinapezanso mwayi wokulirapo.

Kufufuza kopanda shuga: thanzi la ogula choyamba

Ogula amasankha zinthu kuphatikiza kusamala momwe zimagwiritsidwira ntchito, momwe zinthu zimagwirira ntchito zimatsimikiziranso zomwe ogula amakonda kusankha. Malinga ndi deta ya Nielsen IQ, ogula ndi okonzeka kugula zinthu zomwe zimagwera m'magulu awiri akuluakulu: zomwe zimapereka phindu lalikulu kwa ogula, zimakhala zabwino pa thanzi lawo, kulimbitsa thupi, kapena kukwaniritsa zosowa za zakudya. Gulu lina ndi zinthu zachilengedwe komanso zoyera zomwe zingakhale ndi zotsatira zabwino pa chikhalidwe cha anthu kapena kuwonjezera phindu la mankhwala. Kuyang'ana zokopa zomwe ogulawa akuda nkhawa nazo, lingaliro la thanzi likadali mutu waukulu wa zokonda za ogula. Pokwaniritsa zosowa za ogula pa thanzi, opanda shuga ndi njira yogawanitsa ndi zokambirana zapamwamba za mutu wamakono.