Trends leh Prospects of Beverage Industry 2024 .

Kum 2024 chhung khan consumption scene, consumer demand, leh sales channel atanga global beverage market chu a inang lo zual zel a, nakin lawka beverage market pawh hian 'cycle crossing' theihna a nei dawn a ni.

Cycle thar hmang hian in tur chuan FMCG market-ah hma a hruai chhunzawm zel a ni.

Report chuan kum 2024-ah chuan China FMCG-a scale inthlak danglamna zawng zawng chu a nghet deuh deuh a, beverage market pawh a ṭhang chho zel a, market inelna pawh a nasa hle tih a tarlang. Market-a lutte an pun zel chuan consumer duh dan a buaithlak zual a, channel layout pawh a inang lo zual zel bawk. Chutih rual chuan, market segmentation hian hun remchang tam zawk a kawk bawk: consumer group thar chhuak thei tur, category iteration hun remchang seize thei, leh channel inthlak danglamna nena inmil thei brand-te chuan consumer ngaihven hlawh tur leh market breakthroughs neih theihna hun remchang tam zawk an nei ang.

Beverage industry-a offline market-a innghatin, kum nga kalta chhunga Nielsen IQ-in a enkawl tur beverage category lian pasarihte market sales share-a trend chuan consumer-te’n beverage category an thlan dan chuan inthlak danglamna nasa tak a tawk tih a tilang a: ready-to-drink tea chuan official-in a la chhuak a, chu chu market-a hralhna atana market lian ber nia a lan theihna tura carbonated beverage-te luah tur a ni a Fruit juice, energy drinks, ready-to-drink coffee leh health leh functional related beverage category dangte pawhin hmasawnna tha tak an hmu bawk.

Sugar tel lo track zawn chhuah: Consumer hriselna hmasa ber

Consumer-te chuan product an thlang a, chubakah a hmanna scenario ngaihven a nih bakah, product-te functional attribute-te hian consumer-te product thlan duh dan a tichiang bawk. Nielsen IQ data-a a lan dan chuan consumer-te chuan thil chi hrang hrang, category lian pahnih-a tlate chu lei an duh a, chu chu consumer-te tana hlawkna nasa tak pe thei, an hriselna, fitness, emaw, ei leh in mamawh phuhrukna atana ṭha an ni. Category dang chu natural leh pure products a ni a, chu chuan social environment-ah nghawng tha tak a nei thei a, a nih loh leh product-ah added value add thei bawk. Heng consumer-te’n an ngaih pawimawh em em product appeals te en chuan, health concept hi consumer duh dan thupui ber a la ni reng a ni. Hriselna atana consumer-te mamawh phuhruknaah chuan sugar tel lo chu subdivision track a ni a, tuna thupui sawihona sang ber a ni.