Beverage Industry-a Trends Leh Hmasawnna 2024

Kum 2024 chhung hian khawvel pum huapa beverage market atanga consumption scene, consumer demand, leh sales channel hrang hrang a awm chho zel a, nakin lawka beverage market pawhin 'cycle crossing' theihna a nei dawn a ni.

Cycle thar hmang hian in tur hian FMCG market-ah hma a hruai chhunzawm zel a ni

Report chuan kum 2024-ah chuan China FMCG scale change pum pui chu a nghet hle tih a tarlang a, beverage market pawh active takin a thang chho a, market competition pawh a nasa hle. Market-a lut an pun chhoh zel chuan consumer duhdan a buaithlak zual a, channel layout pawh a inang lo zual sauh sauh bawk. Chutih rual chuan market segmentation hian hun remchang tam zawk a kawk bawk: consumer group tharte hmu thei, category iteration hun remchang hmang thei, leh channel inthlak danglamna nena inmil thei brand-te chuan consumer ngaihven hlawh leh market breakthrough neih theihna hun remchang tam zawk an nei ang.

Beverage industry-a offline market ngaihtuah chuan, kum nga kalta chhunga Nielsen IQ-in a enkawl beverage category lian pasarih zinga market sales share trend dan chuan consumer-te'n beverage category an thlan danah inthlak danglamna nasa tak a thleng tih a tilang a: ready-to-drink tea hian official takin a rawn chhuak a, carbonated beverages a phak lo a, market sales share-ah pakhatna a luah a, kum nga chhunga category lian ber a ni ta a ni beverage industry-te chu an hralh chhuah zat aṭanga thlirin; Fruit juice, energy drinks, ready-to-drink coffee leh health leh functional related beverage category dangte pawhin hmasawnna kawng tha tak an hmu bawk.

Sugar-free track Exploration: Consumer hriselna hmasa ber

Consumer-te chuan a hman dan tur ngaihtuah bakah product an thlang a, product-te functional attribute hian consumer-te product thlan duh dan pawh a hril bawk. Nielsen IQ data-in a tarlan danin, consumer-te chuan chi hnih-a ṭhen, consumer-te tana hlawkna nasa tak pe thei, an hriselna atana ṭha, an fitness atana ṭha, emaw ei leh in mamawh phuhruk thei thil lei an duh a ni. Category dang chu natural leh pure products a ni a, chu chuan social environment-ah nghawng ha tak a nei thei emaw, product-ah added value a belhchhah thei emaw a ni. Heng consumer-te ngaihven ber product appeal te hi thlir chuan, hriselna concept hi consumer duhzawng thupui ber a la ni reng a ni. Consumer-te hriselna atana mamawh phuhrukna kawngah hian sugar-free hi subdivision track a ni a, tuna thupui sawihona sang ber a ni.