Zu tel lo Beer hmalam hun hi 'energy Drinks' a ni em?

Zu in lohna hmalam hun a ni beer 'energy drinks' tih a ni em?

Zu board-ah chuan zu tel lo beer in i thlang a nih chuan i hmui lo ang em?

A pian tirh atang khan zu tel lo beer hi 'wine is not wine' tih dinhmun khirh takah a awm a. Mahse chu chu tun hnaiah a danglam chho zel a: Beer culture a chakna Germany ramah chuan zu tel lo beer chu consumer-te zingah 'energy drink,' angin a lar chho zel a, kum 2019-ah chuan kum sawm kalta aiin a let hnih vel zetin a in a ni. Austria, Spain leh ram dangah pawh zu tel lo beer share chu beer market-ah a sang chho hle. 'Tun hma chuan miten lirthei khalh a ngaih hunah zu tel lo beer chauh an in thin a, mahse tunlai hian zu in lo beer in hi zahthlak a awm lo, lirthei khalh emaw khalh lo emaw pawh nise,' tiin German stout brand Stortebeker thupuangtu Elisa Raus chuan a sawi.

zu tlem beer, 'zu tel lo beer' tia hriat bawk hi a tlangpuiin zu awm zat 0.5% aia tlem mahse beer thlum la vawng reng thei in tur a ni. Zu a pai lo tluk zet a, hriselna atana hlauhawm lo a nih avangin consumer group zau zawk leh audience acceptance sang zawk a nei a ni. Tun hnaiah beer siamtu lian ber berte chuan in tur hrisel tak anga ngaihna an siam a, sports marketing-ah pawh an ngaihven ber a ni:

Entirna hriat hlawh ber chu kum 2022-a Qatar-a World Cup kha a ni a, FIFA leh Islamic ram Qatar sorkar inkara inbiakna neih a nih hnuah fans-te chu official sponsor ni bawk Budweiser beer stand-ah hruai luh phalsak an ni. World Cup hi Budweiser-in a fans-te hnena Budweiser Zero zu in lo version a pek avangin an chhanhim a ni.

Kum 2020-a Budweiser Zero an tlangzarh khan Budweiser hian 'zero alcohol, zero compromise' slogan a nei a, 'Flash' Wade chu co-founder atan a lalut a, a hnuah brand thupuangtu atan thlan a ni bawk a, water athlete a ni bawk. Chuvangin a tir atang khan Budweiser chuan sports marketing-ah a bet a, zu tel lo beer hrisel tak tak ei chu a tum tlat a ni.

Japanese beverage giant Asahi-a non-alcoholic sub-brand Peroni Libera 0.0% chuan Formula One-a Aston Martin team an lalut. Kan tan chuan 'driver a glass of wine, relatives two lines of tears' tan chuan he thawhhona hian shock a thlen chu century high five-a 'Slam Dunk' aiin a tlem lo.

Beer company lian dang Heineken (Heineken) pawhin zu tel lo beer 'Heineken 0.0' chu nasa taka leh a zawng zawnga tihlarna atan sum tam tak a seng a, hei hi UEFA Cup, European Cup, F1 leh MLS-a inelna sang ber berte pawha hmuh theih a ni.

Europe rama infiamna inelna tenau leh lian thenkhatah chuan zu tel lo beer luhchilh hi a mak zawk hle. Triathlon, marathon, bike intlansiak... Resupply point-a zu tel lo beer an pek chu tlantu tam zawk duh ber a ni ta a ni. An tan chuan thawmhnaw hah hnua line a tlak hnua beer glass khat ang chi hi a awm lo. Entirnan, Germany rama beer brand lar ber pawl Erdinger chuan zu tel lo beer chu 'isotonic, vitamin-rich' energy drink angin a hralh chhuak a, Berlin Marathon ang chi infiamna inelnaah a thlawna pek a ni.

Beer leh sports, hei hi hlimna hmelma inthen theih loh pahnih a ni. A hmasa ber chu an primary audiences te hi an inzawm tlat a ni: tlangval kum 20 leh 35 inkar a ni a, pahnihnaah chuan tipsy state hian catalytic role a play thei tak zet a, chutiang chuan sports appeal chu level sang zawkah a awm thei a ni. Games offline-ah kal la, hmun tinah hnathawkte beer hawking i hmu thei ang. I ṭhian pakhat inkhel en tura i sawm hian i tih hmasak ber tur chu beer case khat i man a ni.

Mahse, hun rei tak chhung chu he CP pawl hi awlsam takin buaina, inhmachhawn leh tharum thawhna thlengin an inzawm a, football hooligan-te aiawhtu, zu hmanga buaina siam thinte an ni. Chuvangin tunah chuan Europe-a soccer tournament lian tam takah match khelh laiin stadium leh a chhehvela zu in khap a ni.

Mipui tan chuan beer tel lo game hian thlarau a tlachham fo thin. Tun hnaiah Prohibition tihbo tura ngenna a nasa hle. Zu tel lo beer a pun chhoh zel avangin inbiakna neih a awlsam phah hle. Entuten a chunga addiction leh dementia chungchang ngaihtuah lovin wine rimtui fiah lo tak chu an la in thei tho.

Thil ngaihnawm zawk chu zu beer tel lova infiamna kawng hi sumdawnna lama thawhhona pangngai a ni lo. Infiammi tam tak pawhin he in tur hian zu a tlem hle tih hi an hlim tak zet a ni.

Mipui rin dan chuan zu hian thin (liver) a phurrit a, chu chuan protein siamna leh taksa siam thatna a nghawng a ni. Chuvangin infiammi tam zawk chuan an career chhung zawngin zu an inthiarfihlim ang. Zu tel lo beer mawina chu he side effect hi a tih tlem vang a ni. Chu bakah, zu tel lo beer hian mihring thisen nen electrolyte concentration inang deuh vek a nei a, chu chu isotonic drink, emaw 'electrolyte water,' kan tih fo angin hman theih a ni tihna a ni. Beer-a phenolic substance 50 chuang nen a inzawm chuan taksaa inflammation a tihziaawm thei bawk. Infiammi thenkhat hliam tuar mek tan chuan restorative drink a ni a, hydrating effect a nei bawk.

He ngaihdan hi a dik tih finfiah nan hian zirna lama mi thenkhat chuan double-blind controlled trial pawh an nei tawh a ni. Kum 2009 khan German researcher Johannes Scheer chuan Munich Marathon tlan tura inbuatsaih mek mi 277 te chu a hruai a, group hnih ah a then a ni. Pawl pakhat chuan nitin Ettinger zu tel lo beer an in a, pawl dang chuan placebo chauh an dawng thung. Final result-ah chuan zu in pawlte hian control group aiin inflammatory response an nei lo zawk tih hmuhchhuah a ni.

Thu dang ngaihven hlawh tak chu 2018 Winter Olympics Pyeongchang-a neih aṭanga a ni. German palaite hi Olympic khuaah hian beer tam tak kengin an lo kal a, heng zingah hian infiammi te dam thuai theihna tura national beer brand Krombacher-in a pek, non-alcoholic beer litre 3,500 a pe a ni. Chu Games-ah chuan German ho hian gold 14 (overall-ah pakhatna) an la a, MEDALS 31 (overall-ah pahnihna) an la bawk. Khawvel media-te pawhin zu tel lo beer chu hming thar - 'the German stimulant' an vuah bawk.

Hainan Haihuier hian kum 19 chhung zet beer brewing lamah a specialise a, oem odm services a support a, zu degree 0-16%vol chu customized theih a ni a, independent brand te nen, beer, fruit beer, cocktail leh product dangte pawh a tel a, engtik lai pawhin min rawn biak theih reng e