Zu tel lo beer 'energy drinks'?

zu tel lo hmalam hun a ni . Beer 'energy in tur'?

Zu board-ah chuan zu tel lo beer in i duh chuan i hmui a hup ang em?

A pian tirh atang khan zu ruih lohna beer hi 'wine hi wine' a ni lo tih dinhmun awkward takah a awm a. Mahse, chu chu tun hnaiah a danglam ta a ni: Germany-ah chuan beer culture a nghet hle a, zu awm lohna beer chu consumer-te zingah 'energy drink,' angin a lar chho zel a, kum sawm kalta aiin a let hnih vel zetin a tam zawk a ni. Austria, Spain leh ram dangah chuan beer market-a zu awm lohna beer share pawh a sang chho hle. 'Tun hma chuan miten an khalh a ngaih hunah chuan non-alcoholic beer chauh an in thin a, mahse tunlai hian zu in lo beer in hi zahthlak a ni lo, i khalh emaw tlan lo emaw pawh nise' German stout brand Stortebeker thupuangtu Elisa Raus chuan a sawi.

Low-alcohol beer, 'alcohol-free beer tia hriat bawk,' tih hian a tlangpuiin zu, 0.5% aia tlem, mahse beer thlum chu la vawng reng thei in tur a kawk a ni. Zu a pai lo tluk a nih avangin leh hriselna atana hlauhawm lo a nih avangin consumer group zau zawk a nei a, mipuiin an pawm tam zawk bawk. Tun hnaiah beer siamtu lian ber berte chuan in tur hrisel tak angin an siam a, sports marketing-ah an dah pawimawh ber a ni:

Entirna hriat hlawh ber chu Qatar-a 2022 World Cup a ni a, fans-te chu Budweiser beer, official sponsor chu FIFA leh Qatar sawrkar, Islamic ram, mipui zu in dan bawhchhiatna a nih avangin stand-ah an rawn luhtir a ni. World Cup hi Budweiser-in an fans-te hnena Budweiser Zero-a zu ni lo version an pek avangin an chhanhim a ni.

Kum 2020-a Budweiser Zero an tlangzarh khan Budweiser chuan 'zero alcohol, Zero Compromise' slogan a nei a, 'flash' wade chu he product co-founder atan an la a, a hnuah brand thupuangtu atan an thlang a, tui athlete an ni bawk. Chuvangin a tir atang rengin Budweiser bet on sports marketing, non-alcoholic beer-a thil tha tih tum tum tlat.

Japanese beverage company lian Asahi-a zu ni lo sub-brand ni lo Peroni Libera 0.0% chuan Formula One-a Aston Martin team chu an lalut ta a ni. for the 'driver a glass of wine, relatives two lines of tears' for us, he thawhhona hian shock a rawn thlen hi kum zabi sang pangaa 'slam dunk' aia tlem lo a ni.

Heineken (Heineken), beer giant lian dang pawhin a non-alcoholic beer 'heineken 0.0', UEFA Cup, European Cup, F1 leh MLS ang chi inelnaah hmuh theih a nih avangin a zu ni lo beer 'heineken chu intensive leh all-round promotion-ah resources lian tak tak a hmang bawk.

Zu ruih loh beer penetration hi Europe-a infiamna tenau leh lian lo tak tak thenkhatah chuan a âwm lo zawk bawk. Triathlons, marathon, bike race... Resupply point-a non-alcoholic beer an pek chu tlantu tam zawk duh ber a ni ta a ni. An tan chuan thawk hah hnua an tan chuan line an vuak hnuah beer glass khat ang chiah a awm lo. Entirnan, Erdinger-a chuan Germany rama beer brand lar ber pawl a ni a, a zu awm lohna beer chu 'isotonic, vitamin-rich' energy drink angin a hralh chhuak a, chu chu Berlin Marathon ang chi infiamna hmunah a thlawnin an pe a ni.

Beer leh sports, hei hi hlim hmelma inhen theih loh pahnih a ni. A hmasa ber chu an primary audience te hi an inzawm tlat a ni: tlangval kum 20 leh 35 inkar tlangval te an ni a, pahnihnaah chuan tipsy state hian catalytic role a nei thei tak zet a, chutiang chuan sports appeal to a higher level a ni. Offline-ah games-ah kal la, hmun tinah hnathawkte’n beer an hawk lai i hmu thei ang. I thianpa chu game en tura i sawm chuan i tih tur hmasa ber chu beer case pakhat i la a ni.

Mahse, hun rei tak chhung chu he CP pawl hi buaina, inhmachhawnna leh tharum thawhna thlengin awlsam takin an inzawm a, football hooligan-te chuan zu an hmang a, buaina an siam a ni. Chuvangin Europe-a soccer tournament lian tam tak chuan tunah chuan match khelh laiin stadium leh a chhehvela zu in an khap tawh a ni.

Mipui tan chuan beer tel lo game hian thlarau a tlachham fo thin. Tun hnaiah khapna tihtawp tura ngenna a pung chho zel a. Zu ruih loh beer a lo chhuah tak avangin inbiakna pawh a ti awlsam zawk a ni. A chunga addiction leh dementia chungchangah hian ngaihtuahna seng lovin wine rimtui fiah lo tak chu entuten an la in thei tho.

Thil ngaihnawm zawk chu zu in tel lo sports lam kawng chu routine business partnership a ni lo. Infiammi tam tak pawhin an in tur zu tlem tak mai chu an hlim tak zet bawk.

Mi tam tak rin dan chuan zu hian liver a phur a, hei hian protein synthesis leh taksa recovery a nghawng a ni. Chuvangin infiammi tam zawk chu an career chhung zawngin zu lakah an inthiarfihlim dawn a ni. Zu tel lo beer mawina chu he side effect hi a tih tlem vang a ni. Chu bakah, zu tel lo beer hian mihring thisen nen electrolyte concentration inang deuh vek a nei a, chu chu isotonic drink, emaw 'electrolyte water,' kan tih fo thin angin hman theih a ni tihna a ni. Beer-a phenolic substance 50 chuang nena inzawm chuan taksaa inflammation a tihziaawm thei bawk. Infiammi thenkhat hliam tuar mek tan chuan hydrating effect nei restorative drink a ni ta a ni.

He ngaihdan dik tak hi finfiah turin academic thenkhat chuan double-blind controlled trial pawh an nei tawh a ni. Kum 2009 khan German researcher Johannes Scheer chuan Munich Marathon tlan tura inbuatsaih mek mi 277 a la a, group hnih-ah a ṭhen a ni. Group pakhat chuan nitin ettinger zu tel lo beer an in a, group dang chuan placebo chauh an dawng thung. A tawp berah chuan zu in group hian control group aiin inflammatory response an nei tlem zawk tih a tarlang.

Thu dang ngaihven hlawh tak chu Pyeongchang-a 2018 Winter Olympics aṭanga lo chhuak a ni. German palaite hi Olympic Village-ah hian beer tam tak nen an lo kal a, heng zingah hian National Beer brand Krombacher-in infiammi an dam thuai theihna tura a pek, zu tel lo beer litre 3,500 zet chu a pe a ni. Chutiang game-ah chuan Germans hian gold 14 (a pumpuiah hmasa ber) leh medal 31 (a pumpuiah pahnihna) an la a ni. Khawvel media-te chuan zu tel lo beer pawh nickname thar an pe bawk - 'The German stimulant'.

Hainan Haihuier hian kum 19 chhung zet beer brewing a siam thiam a, OEM ODM services, Alcohol Degree 0-16%vol te chu a duh angin a siam thei a, independent brand te nen, beer, fruit beer, cocktail leh product dangte pawh a awm a, engtik lai pawhin min rawn biak theih reng e