Ebiseera eby'omumaaso ebya bbiya ataliimu mwenge 'Amaanyi anywa'?

ye biseera eby'omu maaso eby'obutanywa mwenge . Bbiya 'Amaanyi anywa'?

Ku lubaawo lw’omwenge, ogenda kutunuulira ennyindo singa osalawo okunywa bbiya ataliimu mwenge?

Okuva lwe yazaalibwa, bbiya ataliimu mwenge abadde mu mbeera etali nnungi eya 'omwenge si wayini'. Naye ekyo kibadde kikyuka mu myaka egiyise: mu Germany, obuwangwa bwa bbiya gye buli nnywevu, bbiya ataliimu mwenge yeeyongera okwettanirwa mu baguzi nga 'ekyokunywa eky'amaanyi,' n'okukozesa mu 2019 kumpi emirundi ebiri kye kyali emyaka kkumi egiyise. Mu Austria, Spain n’amawanga amalala, omugabo gwa bbiya ogutaliimu mwenge mu katale ka bbiya nagwo gulinnye nnyo. 'Edda abantu banywa bbiya atali wa mwenge yekka nga balina okuvuga, naye leero tewali nsonyi mu kunywa bbiya atali wa mwenge, oba ovuga oba nedda,' bwatyo Elisa Raus, omwogezi wa Stortebeker, kkampuni ya Germany stout brand bw'agamba.

Bbiya ow'omwenge omutono, era amanyiddwa nga 'bbiya ataliimu mwenge,' okutwalira awamu kitegeeza ebyokunywa ebirimu omwenge ogutakka wansi wa 0.5% naye nga gukyasigaza akawoowo ka bbiya. Olw’okuba kumpi terimu mwenge ate nga terina bulabe eri obulamu, erina ekibinja ky’abaguzi ekigazi n’abawuliriza abangi okukkiriza. Mu myaka egiyise, abakola bbiya abakulu batonze ekifaananyi kyakyo ng’ekyokunywa ekiramu era ne kigifuula essira mu kutunda emizannyo:

Ekyokulabirako ekisinga okumanyibwa ye World Cup ya 2022 mu Qatar, abawagizi gye bakkirizibwa okuleeta Budweiser Beer, omuwagizi omutongole, mu ddirisa oluvannyuma lw’okuteesa wakati wa FIFA ne gavumenti ya Qatar, ensi y’Obusiraamu ng’okunywa omwenge mu lujjudde kimenya mateeka. Ekikopo ky’ensi yonna kyawonye kubanga Budweiser yawadde abawagizi baayo ekika kya Budweiser Zero ekitali kya mwenge.

Budweiser Zero bwe yatongozebwa mu 2020, Budweiser yalina omubala gwa 'zero, zero compromise', yapangisa 'Flash' Wade nga omu ku baatandikawo ekintu kino, era oluvannyuma n'alonda omwogezi wa kkampuni eno naye munnabyamizannyo wa mazzi. Kale okuva ku ntandikwa, Budweiser bet on sports marketing, amaliridde okulya obulungi eby’obugagga bya bbiya atali wa mwenge.

Peroni Libera 0.0%, ekirungo ekitali kya mwenge eky’omugagga w’e Japan Asahi, kiwandiise ttiimu ya Aston Martin eya Formula One. Ku 'driver egiraasi ya wayini, ab'eŋŋanda ennyiriri bbiri ez'amaziga' gye tuli, okukankana okuleetebwa enkolagana eno tekuli wansi wa 'slam dunk' mu kyasa ekitaano eky'ekyasa.

Heineken (Heineken), kkampuni endala enkulu ekola bbiya, nayo ewaddeyo eby’obugagga ebinene ennyo eri okutumbula ennyo bbiya waakyo atali mwenge 'Heineken 0.0', ng’eno bw’esobola okulabibwa mu mpaka ez’oku ntikko nga UEFA Cup, European Cup, F1 ne MLS.

Okuyingira kwa bbiya ataliimu mwenge kuba kwa ddalu n’okusingawo ku mizannyo egimu egy’obunene n’egya wakati mu Bulaaya. Emisinde gya triathlon, emisinde gya marathon, ddigi... bbiya atali wa mwenge eyaweebwa ku Resupply Point ye yafuuse eky’okulonda ekisinga okwagalibwa abaddusi abasinga obungi. Ku bo oluvannyuma lw’okutuuyana, tewali kiringa kiraasi ya bbiya oluvannyuma lw’okukuba layini. Okugeza, Erdinger, emu ku kkampuni za bbiya ezisinga okumanyika mu Girimaani, efulumizza bbiya waayo ataliimu mwenge nga 'isotonic, vitamin-rich-' energy drink eweebwa ku bwereere mu mizannyo nga Berlin Marathon.

Bbiya n’ebyemizannyo, ono mulabe wa ssanyu atasobola kwawulwamu. Ekisooka kiri nti abawuliriza baabwe abasookerwako bakwatagana nnyo: abavubuka abali wakati w’emyaka 20 ne 35. Ekirala, ddala embeera ya tipsy esobola okukola omulimu ogw’okutandikawo, olwo okusikiriza kw’emizannyo okutuuka ku ddaala erya waggulu. Genda mu mizannyo nga tolina mukutu, era osobola okulaba abakozi nga basuubula bbiya buli wamu. Bw’oyita mukwano gwo okulaba omuzannyo, ekintu ky’olina okusooka okukola kwe kukwata kkeesi ya bbiya.

Wabula okumala ebbanga ddene emabega, ekibinja kino ekya CP kyangu okukwatagana n’okulwanagana, okulwanagana n’okutuuka ku ffujjo, ekikiikirirwa abavubi b’omupiira abakozesa omwenge okukola obuzibu. Eno y’ensonga lwaki empaka z’omupiira nnyingi ez’amaanyi mu Bulaaya kati ziwera okunywa omwenge mu kisaawe n’ebitundu ebiriraanyewo mu mipiira.

Ku bantu, omuzannyo ogutaliiko bbiya bulijjo gubulamu mwoyo. Mu myaka egiyise, wabaddewo okusaba okweyongera okuggyawo okuwera. Okulinnya kwa bbiya ataliimu mwenge kifudde enteeseganya okusoboka. Abawuliriza bakyayinza okunywa akawoowo akatono akaali mu wayini nga tebeeraliikirira muze n’okusannyalala waggulu.

Ekisinga okunyumira kwe kuba nti ekkubo erigenda mu mizannyo nga temuli bbiya wa mwenge si nkolagana ya bizinensi eya bulijjo. Bannabyamizannyo bangi nabo mu mazima banyumirwa omwenge omutono ennyo oguli mu kunywa kuno.

Enzikiriza y’abantu eri nti omwenge guzitoowerera ekibumba, ekikwata ku kusengejja obutoffaali n’okuwona omubiri. Kale bannabyamizannyo abasinga bajja kwewala omwenge okumala emirimu gyabwe gyonna. Obulungi bwa bbiya ataliimu mwenge kwe kuba nti akendeeza ku buzibu buno. Okugatta ku ekyo, bbiya ataliimu mwenge kumpi alina ekirungo kya electrolyte kye kimu n’omusaayi gw’omuntu, ekitegeeza nti asobola okukozesebwa ng’ekyokunywa kya isotonic, oba 'amazzi g’amasannyalaze,' nga bwe tutera okukiyita. Bw’ogattako ebirungo bya phenolic ebisoba mu 50 mu bbiya, era kisobola okukendeeza ku buzimba mu mubiri. Ku bannabyamizannyo abamu nga balwanagana n’obuvune, kizuuka nga kyakunywa ekizzaamu amaanyi nga kirimu amazzi.

Okukakasa endowooza eno entuufu, abasomesa abamu batuuse n’okukola okugezesa okufugibwa emirundi ebiri. Mu 2009, omunoonyereza wa Girimaani Johannes Scheer yakwata abantu 277 abaali beetegekera okudduka emisinde gya Munich Marathon n’abagabanyaamu ebibinja bibiri. Ekibinja ekimu kyanywa bbiya wa Ettinger nga temuli mwenge buli lunaku, ate ekibinja ekirala kyafuna placebo yokka. Ebyavudde mu kunoonyereza okusembayo byalaga nti ekibinja ekyanywa omwenge kyalina eky’okuddamu ekinafu ennyo eky’okuzimba okusinga ekibinja ekifuga.

Emboozi endala efuna okufaayo kungi eri mu mizannyo gya Olympics egy’omusana mu 2018 e Pyeongchang. Ekibinja kya Girimaani kyazze ku kyalo Olympics nga bbiya omungi, omuli liita za bbiya atali mwenge 3,500 eyaweereddwa Krombacher, ekika kya bbiya mu ggwanga, okuyamba bannabyamizannyo okudda engulu amangu. Mu mizannyo egyo, Abagirimaani baawangula zaabu 14 (okusooka okutwalira awamu) n’emidaali 31 (ogw’okubiri okutwalira awamu). Emikutu gy'amawulire mu nsi yonna era giwadde bbiya ataliimu mwenge erinnya eppya - 'Eri Germany stimulant'.

Hainan Haihuier akuguse mu kukola bbiya okumala emyaka 19, okuwagira OEM ODM services, omwenge degree 0-16%VOL esobola okulongoosebwa, nga erina ebika ebyetongodde, omuli bbiya, bbiya w’ebibala, cocktail n’ebintu ebirala, mwaniriziddwa okuntuukirira essaawa yonna