Ebiseera eby'omu maaso ebya Bbiya atalina mwenge 'ebyokunywa ebirina amaanyi'?

Ye biseera eby’omu maaso eby’obutanywa mwenge bbiya 'ebyokunywa eby'amaanyi'?

Ku bboodi y’omwenge, ojja kukwatibwa ensonyi singa osalawo okunywa bbiya ataliimu mwenge?

Okuva lwe yazaalibwa, bbiya atalina mwenge abadde mu mbeera embi nti 'wine si wayini'. Naye ekyo kibadde kikyuka mu myaka egiyise: Mu Girimaani, obuwangwa bwa bbiya gye bunywevu, bbiya atalina mwenge yeeyongera okwettanirwa mu baguzi nga 'ekyokunywa eky'amaanyi,' ng'okunywa mu 2019 kumpi emirundi ebiri okusinga bwe kyali emyaka kkumi egiyise. Mu Austria, Spain n’amawanga amalala, omugabo gwa bbiya ataliimu mwenge mu katale ka bbiya nagwo gulinnye eggulu. 'Edda abantu baali banywa bbiya atali mwenge yokka nga balina okuvuga, naye leero tewali nsonyi mu kunywa bbiya atali mutamiivu, oba ovuga oba nedda,' Elisa Raus, omwogezi wa Stortebeker, kkampuni ya stout eya Girimaani bw'agamba.

bbiya alimu omwenge omutono, era amanyiddwa nga 'bbiya ataliimu mwenge,' okutwalira awamu kitegeeza ebyokunywa ebirimu omwenge ogutakka wansi wa 0.5% naye nga bikyasigazza obuwoomi bwa bbiya. Olw’okuba kumpi temuli mwenge era teguliimu bulabe eri obulamu, erina ekibinja ky’abaguzi abangi ate ng’abawuliriza bangi bakkirizibwa. Mu myaka egiyise, abakola bbiya abakulu bakoze ekifaananyi kyayo ng’ekyokunywa ekiramu era ne bakifuula ekifo ekikulu mu kutunda emizannyo:

Ekyokulabirako ekisinga okumanyika ye World Cup ya 2022 e Qatar, abawagizi gye bakkirizibwa okuleeta bbiya wa Budweiser, siponsa omutongole, mu ddirisa oluvannyuma lw’enteeseganya wakati wa FIFA ne gavumenti ya Qatar, ensi y’Obusiraamu ng’okunywa omwenge mu lujjudde kumenya mateeka. Ekikopo ky’ensi yonna kyawonye kubanga Budweiser yawa abawagizi baayo ekika kya Budweiser Zero ekitali kya mwenge.

Budweiser Zero bwe yatongozebwa mu 2020, Budweiser yalina omubala gwa 'zero alcohol, zero compromise', yapangisa 'Flash' Wade ng'omu ku baatandikawo ekintu kino, era oluvannyuma n'alonda omwogezi wa brand eno naye munnabyamizannyo ku mazzi. Kale okuva ku ntandikwa, Budweiser yateeka bbeeti ku kutunda ebyemizannyo, ng’amaliridde okulya eby’obulamu ebya bbiya atali wa mwenge.

Kkampuni ya Peroni Libera 0.0%, ekola ku by’okunywa e Japan eya Asahi, ewandiisizza ttiimu ya Formula One eya Aston Martin. Ku 'omuvuzi egiraasi ya wayini, ab'enganda layini bbiri ez'amaziga' gye tuli, ensisi ereeteddwa enkolagana eno si ntono okusinga 'Slam Dunk' mu kyasa high five.

Heineken (Heineken), kkampuni endala enkulu ekola bbiya, nayo ewaddeyo eby'obugagga bingi nnyo mu kutumbula ennyo bbiya yaayo atali wa mwenge 'Heineken 0.0', esobola okulabibwa mu mpaka ez'oku ntikko nga UEFA Cup, European Cup, F1 ne MLS.

Okuyingira kwa bbiya ataliimu mwenge kweyongera okugwa eddalu mu mizannyo egimu emitonotono n’egya wakati mu Bulaaya. Triathlons, marathons, bike races... Bbiya atali wa mwenge eyaweebwa mu kifo we baddamu okugabira abantu yafuuka omuddusi abasinga gwe basinga okwagala. Ku bo oluvannyuma lw’okutuuyana, tewali kiringa giraasi ya bbiya oluvannyuma lw’okukuba layini. Okugeza Erdinger, emu ku kkampuni za bbiya ezisinga okumanyika mu Girimaani, etunze bbiya waayo ataliimu mwenge nga 'isotonic, vitamin-rich' energy drink nga eweebwa ku bwereere mu mizannyo nga Berlin Marathon.

Bbiya n’ebyemizannyo, eno pair y’omulabe w’essanyu atayawukana. Ekisooka kiri nti abalabi baabwe abakulu bakwatagana nnyo: abavubuka abali wakati w’emyaka 20 ne 35. Ekirala, embeera y’okutamiira ddala esobola okukola omulimu ogw’okutabula, olwo okusikiriza kw’emizannyo okutuuka ku ddaala erya waggulu. Genda mu mizannyo nga tolina mukutu, olaba abakozi nga basuubula bbiya buli wamu. Bw’oyita mukwano gwo okulaba omuzannyo, ky’olina okusooka okukola kwe kukwata kkeesi ya bbiya.

Wabula okumala ebbanga ddene emabega, ekibinja kino ekya CP kyangu okukwatagana n’obukuubagano, okulwanagana n’okutuuka n’effujjo, nga kikiikirirwa abayeekera b’omupiira abakozesa omwenge okukola obuzibu. Eno y’ensonga lwaki empaka z’omupiira ez’amaanyi nnyingi mu Bulaaya kati ziwera okunywa omwenge mu kisaawe n’ebitundu ebiriraanyewo mu biseera by’emipiira.

Ku badigize, omuzannyo ogutaliimu bbiya bulijjo gubulamu mwoyo. Mu myaka egiyise, wabaddewo okusaba okweyongera okuggyawo enkola ya Prohibition. Okulinnya kwa bbiya ataliimu mwenge kifudde enteeseganya okusoboka. Abadigize bakyayinza okunywa akawoowo akatali ka bulijjo aka wayini nga tebalina kweraliikirira muze n’okubulwa amagezi waggulu.

Ekisinga okwewuunyisa nti ekkubo erigenda mu mizannyo nga tolina bbiya wa mwenge si nkolagana ya bizinensi eya bulijjo. Abazannyi bangi nabo banyumirwa nnyo omwenge omutono ennyo mu kyokunywa ekyo.

Enzikiriza y’abantu eri nti omwenge guzitoowerera ekibumba ekikosa okukola puloteyina n’okuddamu okukola kw’omubiri. Kale bannabyamizannyo abasinga bajja kwewala omwenge obulamu bwabwe bwonna. Obulungi bwa bbiya ataliimu mwenge kwe kuba nti akendeeza ku buzibu buno. Okugatta ku ekyo, bbiya ataliimu mwenge alina kumpi ekirungo ky’amasannyalaze kye kimu n’omusaayi gw’omuntu, ekitegeeza nti asobola okukozesebwa ng’ekyokunywa eky’ekika kya isotonic, oba 'amazzi agalimu amasannyalaze,' nga bwe tutera okukiyita. Bw’ogatta ebintu ebisoba mu 50 ebiyitibwa phenolic mu bbiya, era asobola okukendeeza ku buzimba mu mubiri. Ku bannabyamizannyo abamu abalwanagana n’obuvune, kizuuka nga kyakunywa kizzaawo omubiri nga kirimu amazzi.

Okusobola okukakasa nti endowooza eno ntuufu, abasomesa abamu batuuse n’okukola ebigezo ebifugibwa mu ngeri ya double-blind controlled trials. Mu 2009, omunoonyereza Omugirimaani Johannes Scheer yatwala abantu 277 abaali beetegekera okudduka emisinde gya Munich Marathon n’abagabanyaamu ebibinja bibiri. Ekibinja ekimu kyanywa bbiya wa Ettinger ataliimu mwenge buli lunaku, ate ekibinja ekirala kyafuna placebo yokka. Ebivudde mu kunoonyereza okusembayo biraga nti ekibinja ekyanywa omwenge kyalina okuddamu okuzimba okunafu ennyo okusinga ekibinja ekifuga.

Emboozi endala efuna okufaayo ennyo eva mu mizannyo gya Olympics egy’omusana egya 2018 e Pyeongchang. Ekibinja kya Girimaani kyazze ku kyalo kya Olympics ne bbiya mungi omuli liita za bbiya atali mutamivu 3,500 ezaaweebwa kkampuni ya Krombacher, kkampuni ya bbiya mu ggwanga okuyamba bannabyamizannyo okudda engulu amangu. Mu mizannyo egyo, Abagirimaani baawangudde zaabu 14 (esoose okutwalira awamu) n’emiddaali 31 (okutwalira awamu). Emikutu gy'amawulire mu nsi yonna nagyo giwadde bbiya atalina mwenge erinnya eppya - 'the German stimulant'.

Hainan Haihuier mukugu mu kukola bbiya okumala emyaka 19, okuwagira oem odm services, diguli y’omwenge 0-16%vol esobola okulongoosebwa, n’ebika ebyetongodde, omuli bbiya, bbiya w’ebibala, cocktail n’ebintu ebirala, mwaniriziddwa okuntuukirira essaawa yonna