Ingabe Ikusasa Lobhiya Okungenabo Utshwala 'Iziphuzo Ezinamandla'?

Ingabe ikusasa elingenabo utshwala ubhiya 'iziphuzo zamandla'?

Ebhodini lotshwala, ingabe uzokweshwama uma ukhetha ukuphuza ubhiya ongenatshwala?

Selokhu wazalwa, ubhiya ongenatshwala ubusesimweni esingesihle 'iwayini aliyona iwayini'. Kepha lokho bekulokhu kushintsha eminyakeni yakamuva: EJalimane, lapho isiko likabhiya linamandla, ubhiya ongenatshwala usuthandwa kakhulu phakathi kwabathengi 'njengesiphuzo samandla,' ophuzwayo ngo-2019 cishe ngokuphindwe kabili kunalokho owawuyikho eminyakeni eyishumi edlule. E-Austria, eSpain nakwamanye amazwe, isabelo sikabhiya ongenatshwala emakethe kabhiya sikhuphuke kakhulu. 'Esikhathini esidlule, abantu babephuza kuphela ubhiya obungenatshwala uma kufanele bashayele, kodwa namuhla akusekho amahloni ukuphuza ubhiya ongewona utshwala, kungakhathaliseki ukuthi ushayela noma cha,' kusho u-Elisa Raus, umkhulumeli weStortebeker, i-stout brand yaseJalimane.

ubhiya onotshwala obuphansi, owaziwa nangokuthi 'ubhiya ongenatshwala,' ngokuvamile ubhekisela eziphuzweni ezinotshwala obungaphansi kuka-0.5% kodwa obusabambe ukunambitheka kukabhiya. Ngenxa yokuthi cishe ayinabo utshwala futhi ayinabungozi empilweni, ineqembu elibanzi labathengi kanye nokwamukelwa okuphezulu kwezithameli. Eminyakeni yamuva nje, abakhiqizi bakabhiya abakhulu benze isithombe saso njengesiphuzo esinempilo futhi basenze sagxila ekukhangiseni kwezemidlalo:

Isibonelo esaziwa kakhulu ngeyeNdebe Yomhlaba ka-2022 eQatar, lapho abalandeli bavunyelwe ukuletha ubhiya weBudweiser, umxhasi osemthethweni, ezinkundleni ngemuva kwezingxoxo phakathi kweFIFA nohulumeni waseQatar, izwe lamaSulumane lapho ukuphuza komphakathi kungekho emthethweni. INdebe Yomhlaba iye yasinda ngoba iBudweiser inikeze abalandeli bayo inguqulo engeyona eyotshwala ye-Budweiser Zero.

Ngenkathi i-Budweiser Zero yethulwa ngo-2020, i-Budweiser yayinesiqubulo esithi 'zero alcohol, zero compromise', yaqasha 'Flash' Wade njengomsunguli ohlangene womkhiqizo, futhi kamuva wakhetha umkhulumeli womkhiqizo futhi ungumsubathi wamanzi. Ngakho-ke kusukela ekuqaleni, uBudweiser wabheja ekukhangiseni kwezemidlalo, ezimisele ngokudla izinto ezinempilo zikabhiya ongenabo utshwala.

I-Peroni Libera 0.0%, inkampani engeyona eyotshwala yesikhondlakhondla sesiphuzo sase-Japan i-Asahi, ibhalisele iqembu le-Formula One le-Aston Martin. 'Kumshayeli ingilazi yewayini, izihlobo imigqa emibili yezinyembezi' kithi, ukushaqeka okulethwa yilokhu kubambisana kungaphansi kwe-'Slam Dunk' ekhulwini lesihlanu.

U-Heineken (Heineken), esinye isikhondlakhondla sikabhiya, futhi usebenzise izinsiza ezinkulu ekukhuthazeni okujulile nokujikelezayo kukabhiya wakhe ongewona utshwala 'Heineken 0.0', ongabonakala emiqhudelwaneni ephezulu njenge-UEFA Cup, European Cup, F1 kanye ne-MLS.

Ukungena kukabhiya ongenatshwala kuyahlanya nakakhulu kweminye imicimbi yezemidlalo emincane nemaphakathi eYurophu. Ama-Triathlons, ama-marathon, imijaho yamabhayisikili ... Ubhiya obungenalo utshwala obunikezwa endaweni yokubuyisela kabusha waba yintandokazi yabagijimi abaningi. Kubo ngemva kokujuluka, akukho okufana nengilazi kabhiya ngemva kokushaya ulayini. Ngokwesibonelo, u-Erdinger, omunye wemikhiqizo kabhiya odume kakhulu waseJalimane, umakethe ubhiya wawo ongenatshwala 'njengesiphuzo samandla esine-isotonic, esinovithamini' esinikezwa mahhala emicimbini yezemidlalo efana ne-Berlin Marathon.

Ubhiya nezemidlalo, lesi isitha senjabulo esingenakuhlukaniswa. Eyokuqala ukuthi izethameli zabo eziyinhloko zihambisana kakhulu: izinsizwa ezineminyaka ephakathi kuka-20 no-35. Okwesibili, isimo esibucayi singadlala indima ebalulekile, ukuze ukukhanga kwezemidlalo kube sezingeni eliphezulu. Iya emidlalweni ungaxhunyiwe ku-inthanethi, futhi ungabona abasebenzi bethengisa ubhiya yonke indawo. Uma umeme umngane ukuthi azobuka igeyimu, into yokuqala okufanele uyenze ukubamba ikesi likabhiya.

Kodwa-ke, esikhathini eside esidlule, leli qembu le-CP lihlotshaniswa kalula nokungqubuzana, ukungqubuzana ngisho nodlame, olumelelwa ama-hooligans ebhola asebenzisa utshwala ukuze enze izinkinga. Yingakho imiqhudelwano eminingi yebhola likanobhutshuzwayo e-Europe isivala ukuphuzwa kotshwala ezinkundleni nasezindaweni ezizungezile ngesikhathi semidlalo.

Esixukuni, umdlalo ongenawo ubhiya uhlale untula umphefumulo. Eminyakeni yamuva nje, kube nezingcingo ezikhulayo zokuqedwa kwe-Prohibition. Ukunyuka kukabhiya ongenatshwala kwenze izingxoxo zaba nokwenzeka. Izithameli zisengakwazi ukuphuza iphunga elicashile lewayini ngaphandle kokukhathazeka ngokulutheka nokuwohloka komqondo okungenhla.

Okuthakazelisa kakhulu ukuthi indlela eya kwezemidlalo ngaphandle kotshwala akukona ubudlelwano bebhizinisi obujwayelekile. Abasubathi abaningi futhi bayakujabulela ngempela ukuphuza utshwala obuphansi kakhulu esiphuzweni.

Inkolelo ethandwayo iwukuthi utshwala buthwala isibindi, obuthinta ukuhlanganiswa kwamaprotheni kanye nokululama komzimba. Ngakho-ke abasubathi abaningi bazohlala kude notshwala kuze kuphele iminyaka yabo. Ubuhle bukabhiya obungenatshwala ukuthi bunciphisa lo mphumela. Ukwengeza, ubhiya obungenatshwala bucishe bulingane ne-electrolyte njengegazi lomuntu, okusho ukuthi ungasetshenziswa njengesiphuzo se-isotonic, noma 'amanzi e-electrolyte,' njengoba sivame ukukubiza kanjalo. Kuhlanganiswe nezinto ezingaphezu kuka-50 ze-phenolic kubhiya, kunganciphisa nokuvuvukala emzimbeni. Kwabanye abasubathi abalwa nokulimala, kuvele kube isiphuzo esibuyisela emuva esinomphumela we-hydrating.

Ukufakazela ukuthi lo mbono ulungile, ezinye izifundiswa zize zenze izivivinyo ezilawulwa ngokuphindwe kabili. Ngo-2009, umcwaningi waseJalimane uJohannes Scheer wathatha abahlanganyeli abangu-277 ababelungiselela ukugijima iMunich Marathon wabahlukanisa ngamaqembu amabili. Iqembu elilodwa laliphuza ubhiya ongenatshwala i-Ettinger nsuku zonke, kanti elinye iqembu lalithola i-placebo kuphela. Imiphumela yokugcina ibonise ukuthi iqembu eliphuza utshwala linempendulo yokuvuvukala ebuthakathaka kakhulu kuneqembu lokulawula.

Enye indaba ethola ukunakwa okukhulu isuka kuma-Olympics Wasebusika ka-2018 e-Pyeongchang. Ithimba laseJalimane lafika edolobhaneni lama-Olympic nobhiya obuningi, kuhlanganise namalitha angu-3,500 kabhiya ongewona utshwala obunikezwa u-Krombacher, uhlobo lukabhiya kazwelonke, ukusiza abasubathi balulame ngokushesha. Kuleyo midlalo, amaJalimane awine amagolide angu-14 (ingqikithi yokuqala) nezindondo ezingama-31 (isibili jikelele). Imithombo yezindaba yomhlaba nayo inikeze ubhiya ongenatshwala isidlaliso esisha - 'isikhuthazi saseJalimane'.

I-Hainan Haihuier igxile ekwenzeni ubhiya iminyaka engu-19, isekela izinsizakalo ze-oem odm, i-alcohol degree 0-16%vol ingenziwa ngokwezifiso, ngemikhiqizo ezimele, okuhlanganisa ubhiya, ubhiya wezithelo, i-cocktail neminye imikhiqizo, wamukelekile ukuthintana nami noma nini.