Beverage Industry Trends To 2024: Flavors, Ingredients And Health Claims

With the increasing attention of consumers to healthy eating, beverage companies are constantly adjusting product formulations to meet market demand. In 2024, the beverage industry will usher in a number of new trends when it comes to flavors, ingredients and health claims. Here are some things to watch:

1. Fiber: Improve the fiber content of the product

A growing body of research shows that getting enough fiber is good for your health. Therefore, beverage companies will increase research and development efforts to launch products rich in fiber. For example, dietary fiber additives, such as gum, oligosaccharides, etc. are used to increase the fiber content of the product.

2. Vegetarian products: Meet the needs of vegetarians

With the popularity of vegetarianism, more and more consumers are paying attention to vegetarian products. Beverage companies will launch more products that meet the standards of vegetarianism, such as using plant protein, plant milk and other substitutes for animal ingredients to meet the needs of vegetarians.

3. Flavor Trends: Explore new textures

In order to attract consumers, beverage companies will continue to try innovative flavors, such as blending Eastern and Western cuisine elements, the use of special spices and so on. In addition, low-sugar, low-calorie products will also be favored to adapt to consumers' pursuit of a healthy diet.

4. Immune health: Emphasis on product immunity promotion

In the face of disease threats, consumers are paying more attention to immune health. Beverage companies will launch products with immune-boosting effects, such as adding nutrients such as vitamin C, vitamin D, zinc, and herbal extracts.

5. Fruit and vegetable ingredients: improve the nutritional value of products

Fruits and vegetables are rich in vitamins, minerals and dietary fiber, which are good for your health. Beverage companies will increase the use of fruit and vegetable ingredients and launch more products rich in fruit and vegetable nutrition. Such as the use of fresh fruit juice, vegetable extracts, etc., to improve the nutritional value of products.

6. Nutrition: Focus on balanced nutrition

Consumers are increasingly concerned about balanced nutrition, and beverage companies will adjust product formulations according to this demand to ensure that products provide rich nutrition. For example, products rich in protein, calcium, iron and other minerals are introduced to meet the nutritional needs of consumers.

7. Sodium reduction: Reduce the sodium content of the product

High sodium diets can lead to high blood pressure, heart disease and other health problems. To meet consumer demand for sodium reduction, beverage companies will reduce the sodium content of their products and introduce healthier beverages. Such as the use of low sodium salt, reduce the addition of sodium in the processing process.

In summary, the beverage industry in 2024 will show a trend of diversification in terms of flavors, ingredients and health claims. Beverage enterprises need to keep up with market changes and constantly innovate products to meet the needs of consumers. At the same time, enterprises should pay attention to social responsibility and provide consumers with healthy and safe beverage products.

Analysis of beverage flavor trends for Spring 2024: New taste and healthy fusion

With the arrival of spring, consumers' taste requirements for beverages have also changed. In spring 2024, the beverage market will usher in a number of new flavor trends that not only focus on freshness and uniqueness of the taste, but also emphasize the fusion of healthy and natural ingredients. Here's an analysis of Spring 2024 beverage flavor trends:

1. The rise of natural flavors: Consumers are increasingly looking for foods and beverages that are natural and not overly processed. As a result, the spring beverage market will see more products that use natural spices and herbs, such as mint, basil, rosemary, etc., which not only provide unique flavors, but also bring fresh breath.

2. Fruit mix and match: Spring is the season of fruit harvest, and beverage companies will launch more fruit mix and match products. These products will combine the characteristics of different fruits to create unique flavor combinations. For example, a combination of citrus and strawberries, or a mix of lemon and peach, aim to provide a refreshing and richly layered texture.

3. Innovative development of tea drinks: Tea has always been a popular choice in the spring beverage market. In spring 2024, tea innovations will be reflected in the selection of tea bases, the formulation of flavors and the emphasis on health benefits. For example, different types of tea such as green tea, white tea, oolong tea are used, and ingredients such as fruits and nuts are added to create tea products that are both healthy and satisfying the taste needs.

4. The trend of low sugar and low calorie: As consumers pursue a healthy lifestyle, low sugar and low calorie beverages will continue to be popular. Beverage companies will respond to consumer demand by reducing the addition of sugar and calories, or by using natural sweeteners such as stevia or erythritol.

5. Rise of energy drinks: Consumers are becoming more and more concerned about health and wellness, so energy drinks will become more and more popular. These drinks may contain ingredients such as vitamins, minerals, probiotics, or plant extracts to provide additional health benefits.

6. Popularity of plant-based drinks: With the popularity of vegetarian and plant-based diets, plant-based drinks will also be a part of the spring beverage market. Drinks made from plant proteins such as almonds, soybeans, and oats not only provide healthy choices, but also meet the needs of consumers' tastes.

In short, the spring 2024 beverage flavor trends will reflect the modern consumer's pursuit of healthy, natural and unique tastes. Beverage companies need to keep up with these trends and meet consumer needs through innovative products, while emphasizing the health and natural properties of products in marketing and publicity.

In beverage development, the use of natural flavors can add flavor and aroma while providing health benefits. Here are some common natural flavors that can be used to develop new beverage products:

• 1. Lemongrass: Provides a fresh lemon aroma and is often used in tea and tropical flavored drinks.

• 2. Mint: Strong fragrance, often used in refreshing drinks and dessert drinks.

• 3. Basil: With a fresh grassy aroma, it can add Italian or Thai flavor.

• 4. Cinnamon: Sweet and warm aroma, often used in flavored hot drinks and dessert drinks.

• 5. Anise: Sweet licorice flavor, suitable for a variety of alcoholic and non-alcoholic beverages.

• 6. Rosemary (Rosemary) : Refreshing forest wood, often used in tea and barbecue drinks flavoring.

• 7. Thyme: Mild herbal aroma, suitable for many styles of drinks.

• 8. Oolong Tea: semi-fermented tea with unique fruity and floral flavor, suitable for use in the tea beverage.

• 9. Green Tea (Green Tea) : with a fresh botanical aroma, suitable for health and light food drinks.

• 10. White Tea: Light aroma, suitable for light and elegant drinks.

• 11. Coffee: Strong roast aroma, suitable for coffee drinks and specialty drinks.

When developing a beverage, consideration should be given to the aroma, taste, color, and chemical properties of the spices, as well as how they coordinate with other ingredients in the beverage. In addition, it should be ensured that the use of spices complies with food safety standards and takes into account the allergies of consumers. By creatively combining these natural flavors, beverage developers can create unique and appealing products.