Ke nānā nei ʻo Giant Coca-Cola i ka Prebiotics Soda, kahi ʻano i loaʻa i $ 500 miliona i hoʻokahi makahiki.

I loko o nā makahiki he 20 i hala iho nei, ua emi ka hoʻohana ʻana i ka soda ma ʻAmelika Hui Pū ʻIa. ʻO ka hoʻonui nui ʻana o ka poʻe kūʻai i ke olakino ke kumu nui wai o ka wai . i hāʻule ʻole ai ka I ka manawa like, ʻo ka piʻi ʻana o nā mea ʻē aʻe e like me ke kofe, ke kī, nā mea inu ikaika a me nā ʻōmole wai i hāʻawi i nā mea kūʻai aku i nā koho he nui.

ʻO ka mea ʻē aʻe, ʻo ia ka prebiotics/probiotics soda drink , ka mea i ʻike i ka puka ʻana mai o nā mea hou i loko o ka waeʻano -- Olipop, Poppi, Culture Pop, Zevia -- i ka hāʻule ʻana o ka soda. ʻO ka hapa nui o nā sodas hou mai kēia mau lama he fiber soluble a me nā prebiotics/probiotics, a ʻo ka hoʻolaha ʻana o ka brand e kālele ana i nā hopena olakino maikaʻi o nā mea inu sodas, e like me ke kākoʻo ʻana i ke olakino ʻōpū a me ka hoʻomaikaʻi ʻana i ka ʻai.

olakino ʻO nā mea inu ʻoluʻolu , me ka sodas prebiotics, ke ulu wikiwiki nei i ka honua a ke manaʻo ʻia e hiki i $ 27.4 biliona e 2032, me ka helu o ka ulu ʻana o ka makahiki he 8.9 pakeneka, e like me ka ʻoihana noiʻi mākeke ʻo Dataintelo. ʻAʻole nui ka mākeke soda prebiotic i hoʻohālikelike ʻia i ka mākeke soda holoʻokoʻa, akā ke ulu wikiwiki nei ia a he ʻano hou ia e ulu nui ana.

ʻIke pū ʻo Coca-Cola i kēia mākeke ulu wikiwiki. Ma ka lā 18 o Pepeluali, ua hoʻolaha ʻo Coca-Cola e hoʻolauna kāna brand Simply iā Simply Pop, kahi laina hou o ka soda prebiotic. ʻIke ʻia no kāna mau mea kūlohelohe, maʻalahi, ʻaʻohe mea hoʻohui, a me nā mea ʻono like ʻole, ua hoʻolauna mua ʻia ʻo Simply e Coca-Cola i pane i ka makemake o nā mea kūʻai aku no nā mea inu olakino a kiʻekiʻe. Aia i loko o ka laina huahana o Simply nā ʻano wai, nā wai inu, a me nā sodas prebiotic i kēia manawa.

Aia i loko o Simply Pop he ʻeono kalama o ka fiber prebiotic i kēlā me kēia kēne 'e kākoʻo i ke ola kino,' a me ka huaora C a me ka zinc. Wahi a ka brand ʻaʻohe kō i hoʻohui ʻia, a ʻo ka ʻono o ka mea inu mai ka wai hua, ʻo ia ka 20% a 30% o nā mea ʻai.

Hele mai ʻo Simply Pop i ʻelima mau ʻono - strawberry, pineapple Mango, lime, fruit punch a me citrus punch - a loaʻa iā ia ma nā hale kūʻai a ma Amazon Fresh i ka hopena o Pepeluali no $2.49 i ke kini.

Ma mua o ke komo ʻana o Coca-Cola's Simply Pop i ka mākeke soda prebiotics, ʻo Poppi a me Olipop ka mea kaulana loa ma ka mākeke. ʻO ka hui, i ʻoi aku ma mua o $ 500 miliona i ke kūʻai ʻana ma 2024, ua hoʻolaha hou aku nei i nā hoʻolaha Super Bowl e hoʻolaha ana i kāna huahana ʻo 'The Better Soda.' ʻO ka hope, ʻoi aku ka maikaʻi me $ 400 miliona o ka loaʻa kālā ma 2024, a i hoʻokahi pule i hala aku nei ua hoʻolaha ʻia he $ 50 miliona Series C puni kālā i kēia manawa he $1.85 biliona. 'ʻO Olipop kekahi o nā hui inu inu wikiwiki loa a hiki i kēia pālākiō ma ka hoʻololi hou ʻana i ka māhele ma ka hāʻawi ʻana i kahi koho premium e pili ana i nā mea kūʻai olakino,' wahi a kāna mau mea hoʻopukapuka.

Kūʻai ʻo Olipop a me Poppi i kā lākou huahana i mea maikaʻi no ke olakino ʻōpū.

Ua wehewehe ʻo Olipop i ka soda prebiotic ma ke ʻano he 'he inu kopa i waiwai nui i ka fiber prebiotic e kōkua ana i ke kākoʻo ʻana i ke ola o ka ʻōpū.' Ua ʻōlelo ʻo Olipop he 'ʻoluʻolu ka waha a me ka ʻike huʻihuʻi' i ka wai inu kopaa maʻamau, akā he 'koho-aloha maikaʻi' no ka poʻe aloha soda. Hoʻolaha ʻo Poppi i kāna huahana ʻo 'ka soda ʻoi aku ka maikaʻi' me ka liʻiliʻi o ke kō, ka liʻiliʻi o nā calorie a me nā prebiotic olakino maikaʻi.

Ua lawe mai ka hana hou o ka mea inu i nā koho ʻono i nā mea kūʻai. 

ʻAʻole i kaupalena ʻia i nā ʻono kuʻuna, hiki iā mākou ke ʻono i nā ʻano moʻolelo like ʻole a me nā hui like ʻole e hoʻokō i nā pono o nā ʻono ʻono like ʻole. ʻO ka hui pū ʻana o nā huaʻai a me nā mea kanu, a i ʻole ka ʻono kūʻokoʻa o nā mea ʻala ʻē aʻe, e hauʻoli ai ko mākou alelo i ka huakaʻi ʻono.

ʻO ka lua, ua alakaʻi ka hana hou i ka hoʻomohala ʻana i nā mea inu e pili ana i ke olakino. Hoʻohui ʻia nā mea inu hou aʻe me nā mea e pono ai, e like me nā huaora, nā minerala, nā probiotics, a me nā mea ʻē aʻe, e kōkua iā mākou e hauʻoli i ka meaʻai ʻono a hoʻohui pū i ko mākou kino me nā meaʻai a mālama i ke olakino.

Eia kekahi, hoʻokō ka mea inu mea hou i ka ʻimi ʻana o nā mea kūʻai aku i ka pilikino. ʻO nā mea inu i hoʻopilikino ʻia, inā paha i hana ʻia e like me ka makemake o kēlā me kēia kanaka a i ʻole me nā logo kūʻokoʻa, e ʻae iā mākou e hōʻike i ko mākou ʻano ʻokoʻa i ke koho ʻana i kahi mea inu.

ʻO ka wiwo ʻole e ʻimi i nā ʻono hou hiki ke hōʻano hou i ka moʻolelo o ka mōʻaukala inu.

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