Beer Remains A Favorite in The Global Alcohol Market

Despite the growing popularity of hard alcohol such as vodka and whisky, beer remains the most consumed alcoholic beverage globally, Reuters reported.

A recent report by the World Spirits Union, based on data from Oxford Economics and alcohol market research firm IWSR, highlighted significant shifts in consumer preferences around the world and also confirmed the dominance of beer.

Global spirits sales reached 2.67 billion cases in 2022, close to the 2.8 billion cases of wine sold in the same period, the report said. The upmarket trend and the rising popularity of cocktails have driven sales of spirits, which are gradually replacing wine in many markets. It is predicted that spirits may soon outsell wine if current trends continue.

However, beer remains the most popular alcoholic beverage. Beer accounted for 75.2% of total alcohol sales in 2022, ahead of wine (10.4%) and spirits (9.9%). These statistics highlight the widespread popularity of beer around the world and its deeply rooted culture.

Despite the strong growth momentum of spirits, especially from a sales perspective, the share of beer in total alcoholic beverage sales remains high. In 2022, spirits will account for 40% of total alcohol sales, beer 38.1% and wine 17.6%.

While spirits sales are growing, beer is still the clear leader in the global alcohol market by volume. The enduring popularity of beer ensures that it will continue to be a staple product in social and cultural Settings around the world, even as markets evolve and consumer preferences change.

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Personalized customized service will also become an important means for beer companies to attract consumers. Customized beer will become a hot spot in the future. Consumers can customize the type, taste and packaging of beer according to their own tastes and needs.

By providing personalized products and services, beer companies can better meet the differentiated needs of consumers.

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