Ubhiya uhlala eyintandokazi eMakethe ye-Global Alcohol

Naphezu kokuthandwa okukhulayo kotshwala obunzima njenge-vodka ne-whisky, ubhiya uhlala ephuza kakhulu isiphuzo emhlabeni jikelele, kubika ama-Reuters.

Umbiko wakamuva owenziwa yi-World Spirits Union, ngokusekelwe kwimininingwane evela kwi-Oxford Economics kanye ne-Alcohol Market Deploge Firm IWSR, aqhakazile amashifu aphezulu ekuthandeni kwabathengi emhlabeni wonke futhi aqinisekisile ukubuswa ngubhiya.

Ukuthengiswa kwemimoya yembulunga yonke kufinyelelwe amacala angama-2.67 billion ngo-2022, eduze kwamacala ayizigidi eziyizinkulungwane eziyi-2,8 zewayini elithengisiwe ngasikhathi sinye, kusho umbiko. Umkhuba wezilinganiso kanye nokuthandwa okukhulayo kwama-cocktails kuqhutshwe ukuthengiswa kwemimoya, okuthatha indawo yewayini ezimakethe eziningi. Kubikezelwa ukuthi imimoya maduze nje idlule iwayini uma izitayela zamanje ziyaqhubeka.

Kodwa-ke, ubhiya uhlala edume kakhulu utshwala. Ubhiya ubalwe ngo-75,2% wokuthengisa okuphelele kotshwala ngo-2022, ngaphambi kwewayini (10.4%) nemimoya (9.9%). Lezi zibalo zigqamisa ukuthandwa okusabalele ubhiya emhlabeni wonke kanye nesiko laso eligxilile.

Naphezu komfutho wokukhula oqinile wemimoya, ikakhulukazi ngombono wokuthengisa, isabelo sobhiya ngokuthengisa isiphuzo sotshwala sihlala siphezulu. Ngo-2022, imimoya izolandisa ngamaphesenti angama-40 wokuthengisa okuphelele kotshwala, ubhiya 38.1% newayini 17.6%.

Ngenkathi ukuthengiswa kwemimoya kukhula, ubhiya usengumholi ocacile emakethe yotshwala emhlabeni jikelele ngevolumu. Ukuthandwa okukhuthazelayo kobhiya kuqinisekisa ukuthi kuzoqhubeka nokuba ngumkhiqizo oyisisekelo kwezilungiselelo zenhlalo namasiko emhlabeni wonke, njengoba izimakethe ziphenduka futhi ziguqulwe kwabathengi.

Ubhiya Wezezifiso Wocansi

Insizakalo eyenziwe ngezifiso eyenziwe ngezifiso nayo izoba yindlela ebalulekile yezinkampani zobhiya ukuheha abathengi. Ubhiya owenziwe ngokwezifiso uzoba yindawo eshisayo ngokuzayo. Abathengi bangenza ngezifiso uhlobo, ukunambitha kanye nokupakipha kukabhiya ngokuya ngokwabo nezidingo zabo.

Ngokuhlinzeka ngemikhiqizo nezinsizakalo ezenziwe ngezifiso, izinkampani zikabhiya zingahlangabezana kangcono nezidingo zabathengi.

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