Kuki ibihangange bipakira ibinyobwa ku isi byongera Ubushinwa?

Ubushinwa nimwe mu masoko manini y’ibinyobwa n’ibicuruzwa bikoreshwa ku isi. Nkumushinga utanga ibisubizo byokunywa ibinyobwa bizwi kwisi yose, Sidel yinjiye i Beijing mu 2005 ashinga uruganda. Muri Mata, Sidel yashoye miliyoni 106 z'amadolari y'Amerika mu ruganda rwa Beijing, ubu rukaba ari rumwe mu mbuga nini za Sidel ku isi. Nyuma yimyaka yiterambere mubushinwa, Sidel asuzuma ate ibidukikije byubucuruzi mubushinwa? Kuki ufite icyizere ku isoko ryUbushinwa kandi ugakomeza kongera ishoramari

Sidel ni isosiyete izwi ku rwego mpuzamahanga, ifite icyicaro mu Bufaransa. Uruganda rwibanda cyane cyane kubisubizo byokunywa ibinyobwa, harimo gukora amacupa ya plastike ya PET no gukora ibikoresho bijyanye. Ifite imiterere yubucuruzi ku isi, cyane cyane muri Aziya kandi isoko rya Amerika rifite umugabane munini ku isoko. Sidel yatsindiye abakiriya ku isi yose kubera ikoranabuhanga ryateye imbere na serivisi z’umwuga, itanga inkunga yuzuye yo gupakira inganda z’ibinyobwa. Muri icyo gihe, ikigo nacyo gihora gitera imbere no guhanga udushya kugirango duhuze impinduka n’isoko. Ni ukubera neza umwanya wingenzi ku isoko mpuzamahanga Sidel afite uruhare runini mubice bifitanye isano.

Ugereranije n'amasoko yo mu Burayi no muri Amerika, isoko ry'ibinyobwa mu Bushinwa ririmo kuzamuka vuba. Ibicuruzwa bishya bisaba nkumutekano nubuzima, kwimenyekanisha, gutandukana, uburyohe bushya nuburyohe budasanzwe bituma ibinyobwa bishingiye ku bimera, umutobe wimbuto n'imboga, amazi menshi kandi nibindi byiciro bishya byibinyobwa bikundwa, bizana amahirwe akomeye ningorabahizi kumiterere yigihe kizaza cyibikorwa byo hejuru no mumasoko yimbere mubucuruzi bwibinyobwa. Ubwiyongere bushingiye ahanini ku bushobozi bw’isoko ry’Ubushinwa no guhagarara neza no gukora neza mu isoko ry’abashinwa.

Byongeye

Umuvugizi wa Minisiteri y’ubucuruzi yavuze ko Ubushinwa buzakomeza koroshya uburyo bwo kubona isoko ry’ishoramari ry’amahanga, bugakomeza kwagura ibigo, kandi bugaharanira kubaka isoko mpuzamahanga, rishingiye ku mategeko ndetse n’ubucuruzi mpuzamahanga bwo mu rwego rwa mbere. Tuzashingira ku mbuga zinyuranye zifunguye kugira ngo tugere ku rwego rwo hejuru rwo kwishyira ukizana mu gushora imari no korohereza abashoramari no gutanga iterambere ryiza ryo gushyira mu bikorwa imishinga ishora imari mu mahanga. Tuzatanga uruhare runini ku ruhare rw’ibyiciro byihariye ku mishinga y’ingenzi y’ishoramari ry’amahanga, dutange serivisi 'ubuzima-cycle ', kandi dufashe ibigo by’amahanga gucukumbura cyane isoko ry’Ubushinwa, gukoresha amahirwe mashya, no kwagura inyungu hagati y’ibisubizo.

Mu bihe biri imbere, hamwe n’isoko ry’ibinyobwa by’Ubushinwa rikomeje kwaguka no gukwirakwiza ibicuruzwa by’abaguzi, biteganijwe ko Sidel izagira uruhare runini muri uru rwego kandi ikazaba imbaraga zikomeye mu guteza imbere impinduka no kuzamura inganda zipakira ibinyobwa by’Ubushinwa.

Ipaki ya Hiuier, uhereye kubinyobwa n'ibinyobwa byabigenewe byuzuza ibicuruzwa kugeza kubipfunyika byicyuma hamwe nibipfunyika byibinyobwa byamatungo birashobora gucupa kugirango biguhe serivise imwe ya oem, ikaze ibigo byamahanga byo kwagura isoko mubushinwa kugirango dufatanye natwe.