Views: 21634 Author: Site Editor Publish Time: 2025-02-13 Origin: Site
As the new generation of young people become the main force of consumption, the beverage market is accelerating the transformation from "product competition" to "experience competition". Recently, a number of well-known beverage enterprises have reached cooperation with packaging manufacturers to launch personalized customized can products and strengthen brand memory points through creative packaging. This trend not only brings consumers a "high level of appearance" experience, but also opens up a new track of differentiated competition for the industry.
Consumption upgrading has given rise to personalized demand, and customized cans have become the industry standard
According to the 2023 China Beverage Packaging Trend Report, more than 67% of consumers believe that packaging drink can design will influence purchase decisions, among which "unique visual style", "environmentally friendly materials" and "interactive fun" become the key words. The traditional monotone can design has been unable to meet the young group's pursuit of emotional resonance and cultural expression, and the customizable can solution just fills this gap in the market.
"From corporate logos and holiday limited-edition graphics to user UGC content, we have provided 'one can per product' service to more than 200 brands." Through digital printing, 3D relief, variable data inkjet coding and other technologies, enterprises can achieve small batch, multi-batch flexible production. Personalized creativity is driving the beverage industry toward experiential fandom
Technological innovation + environmental protection concept, unlocking the boundary of packaging creativity
At the technical level, the maturity of new water-based ink printing, degradable aluminum and intelligent laser engraving process makes customized cans have both aesthetic value and environmental protection properties. The series of "Urban Limited Cans" launched by a new sparkling water brand adopts regional cultural illustration and AR scanning code interactive design, and the sales volume exceeds 500,000 cases in the first month of launch. Another tea brand has turned its packaging into a "growable" eco-friendly medium through a QR code for a can body growing tutorial, sparking a social media buzz.
In addition, low-carbon production mode has become the consensus of the industry. According to the data of XX Packaging Research Institute, the carbon footprint of cans using recycled aluminum and lightweight design is 32% lower than that of traditional process, and 99% can be recycled. The introduction of the EU's Packaging and Packaging Waste Regulations has also accelerated the transformation of domestic enterprises to green customized solutions.
From packaging to "social currency", how do brands play with private domain traffic?
The value of customized Aluminum cans has gone beyond the container function to become a super touch point for brands to connect users. Industry insiders point out that limited co-signature, user photo jar, scanning code lottery and other games can not only improve the repurchase rate, but also form a secondary transmission through consumers' spontaneous sharing. For example, a dairy drink brand launched a "DIY confession jar" service on an e-commerce platform, allowing users to upload text or pictures. During the event, store visits surged 300% and more than 100,000 new members were added to the private domain community.
"In the future, beverage packaging can will move towards the deep integration of 'emotional + digital'. "Through technologies such as one aluminum can, one code, and NFT digital collection binding, brands can build a complete experience loop from offline consumption to online community." To be the innovation leader of beverage packaging.
Haihuier packaging has opened customized services for small and medium-sized brands, covering the whole link of design, proofing and production. Enterprises can obtain customized solutions through the official website.
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