Hwɛ: 21634 Ɔkyerɛwfo: Site Editor Publish Time: 2025-02-13 Mfiase: Beaeɛ
Bere a mmerante ne mmabaa awo ntoatoaso foforo no bɛyɛ tumi titiriw a wɔde di dwuma no, anonne ho gua no reyɛ nsakrae a efi 'nneɛma akansi' so akɔ 'osuahu akansi' so ntɛmntɛm. Nnansa yi ara, nnwuma dodow bi a wonim no yiye a wɔyɛ anonne no adu biakoyɛ mu ne wɔn a wɔyɛ nneɛma a wɔde kyekyere nneɛma ho no afi ase ayɛ nneɛma a wɔayɛ no sɛnea wɔpɛ na wɔahyɛ brand memory points mu den denam nneɛma a wɔde kyekyere nneɛma ho so. Saa su yi nyɛ sɛ ɛde adetɔfo ba 'a ɛkorɔn a ɛda adi' osuahu nko, na mmom ɛsan nso bue kwan foforo a ɛfa akansi a ɛda nsow ma nnwuma no ho.
Nneɛma a wɔde di dwuma a wɔma ɛkɔ soro no ama ahwehwɛde a ɛfa wɔn ankasa ho aba, na nkankyee a wɔayɛ no sɛnea wɔpɛ no abɛyɛ nnwuma no gyinapɛn .
Sɛnea 2023 China Beverage Packaging Trend Report kyerɛ no, bɛboro 67% a wɔde di dwuma no gye di sɛ nneɛma a wɔde kyekyere nneɛma ho no betumi ayɛ ho nhyehyɛe so nkɛntɛnso, a nea ɛka ho ne 'unique visual style', 'environmentally friendly materials' ne 'interactive fun' abɛyɛ nsɛmfua atitiriw. Atetesɛm mu monotone betumi ayɛ nhyehyɛe no antumi anni kuw kumaa no nkate mu nnyigyei ne amammerɛ a wɔda no adi akyi, na customizable can ano aduru no hyɛ saa nsonsonoe yi mu ma kɛkɛ wɔ gua so.
'Efi nnwumakuw ahyɛnsode ne holiday limited-edition graphics to user UGC content, yɛde ‘one can per product’ service ama brands bɛboro 200.' denam dijitaal tintim, 3D relief, variable data inkjet coding ne mfiridwuma afoforo so no, nnwumakuw betumi anya batch nketewa, multi-batch flexible production. Adebɔ a wɔayɛ ama obiara no rema anonne adwuma no akɔ osuahu mu fandom .
Mfiridwuma mu nnoɔma foforɔ + nneɛma a atwa yɛn ho ahyia ho banbɔ ho adwene, a ɛrebue ɔhyeɛ a ɛwɔ nneɛma a wɔde kyekyere nneɛma ho adebɔ mu .
Wɔ mfiridwuma mu no, ink tintim foforo a egyina nsu so, aluminium a ɛtumi sɛe ne laser engraving a ɛyɛ nyansa no a ɛho akokwaw no ma nkankye a wɔayɛ no sɛnea wɔpɛ no wɔ afɛfɛde bo ne nneɛma a atwa yɛn ho ahyia ho banbɔ nyinaa. 'Urban Limited Cans' a ɛtoatoa so a nsu a ɛyɛ hyew foforo a efi ase no gye ɔmantam amammerɛ mfonini ne AR Scanning Code Interactive Design tom, na nea wɔtɔn no boro nsɛm 500,000 wɔ ɔsram a edi kan a wɔde sii hɔ no mu. Tea brand foforo adan ne packaging no ayɛ 'growable' eco-friendly medium denam QR code a ɛfa can body growing tutorial ho, a ɛkanyan social media buzz.
Nea ɛka ho no, ɔkwan a wɔfa so yɛ nneɛma pii no abɛyɛ adwuma no adwene a ɛwɔ hɔ. Sɛnea XX Packaging Research Institute ho nsɛm kyerɛ no, carbon footprint a ɛwɔ can ahorow a wɔde aluminium a wɔasan de adi dwuma ne nhyehyɛe a emu yɛ hare di dwuma no sua 32% sen atetesɛm mu adeyɛ no, na 99% betumi asan ayɛ adwuma bio. EU no nneɛma a wɔde kyekyere nneɛma ho ne nea wɔde kyekyere nneɛma ho mmara a wɔde aba no nso ama ɔman no mu nnwuma a wɔsakra no ma ayɛ ano aduru a wɔayɛ no sɛnea wɔpɛ a ɛyɛ ahabammono no ntɛmntɛm.
Efi packaging so kosi 'asetram sika' so no, ɔkwan bɛn so na brands di agoru wɔ private domain traffic mu?
Botae a ɛwɔ aluminum nkankyee a wɔayɛ no sɛnea wɔpɛ no mu no akɔ akyiri asen container adwuma no ma abɛyɛ super touch point ama brands de abɔ wɔn a wɔde di dwuma no mu. Nnwumayɛfoɔ no kyerɛ sɛ co-signature a anohyetoɔ wɔ mu, user photo jar, scanning code lottery ne agodie foforɔ ntumi mma repurchase rate no atu mpɔn nko, na mmom ɛbɛyɛ secondary transmission denam consumers’ spontaneous sharing so. Sɛ nhwɛso no, nufusu a wɔnom ho ahyɛnsode bi fii ase 'DIY Confession Jar' wɔ e-commerce platform so, na ɛma wɔn a wɔde di dwuma no tumi de nsɛm anaa mfonini gu so. Wɔ adeyɛ no mu no, sotɔɔ mu nsrahwɛ kɔɔ soro 300% na wɔde asɔremma foforo bɛboro 100,000 kaa private domain community no ho.
'Dakye, Beverage Packaging betumi akɔ 'Emotional + Digital' nkabom a emu dɔ no so. 'Through Technologies te sɛ aluminium can biako, code biako, ne NFT digital collection binding, brands betumi akyekye osuahu a edi mũ loop afi offline consumption so akɔ intanɛt so mpɔtam.' sɛ ɛbɛyɛ ade foforo a ɛyɛ kannifo wɔ beverage packaging.
Haihuier Packaging abue nnwuma a wɔayɛ ama nneɛma nketewa ne akɛse a wɔayɛ no sɛnea wɔpɛ, a ɛkata nkitahodi a ɛwɔ adwini, adanse ne ne yɛ so nyinaa. Nnwumakuw betumi anya ano aduru a wɔayɛ no sɛnea wɔpɛ denam aban wɛbsaet no so.
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