Ubushishozi bwo gupakira: Kumenyekanisha imigani ya miliyari 1 ya Alani Nu - Gukoresha 'Amabati ya Aluminiyumu ' Gutsindira Isoko ry'ingufu z'umugore

Ku isoko rimaze igihe kinini ryiganjemo 'Big Three ' - Red Bull, Monster, na Rockstar - ni gute umuntu mushya yageze kuri miliyari imwe y'amadolari yo kugurisha buri mwaka mu myaka mike gusa?

Igisubizo kiri kuri Alani Nu , ingufu z’abanyamerika DTC zahungabanije inganda z’ibinyobwa by’ingufu byibanda gusa ku mibare y’abagore. Yashinzwe mu mwaka wa 2018, kuzamuka kwa Alani Nu kwatumye igura miliyari 1.8 z'amadolari yaguzwe na Celsius Holdings mu 2025.

Nkibinyobwa byumwuga bishobora gukora , twasesenguye inzira ya Alani Nu dusanga ko gutsinda kwabo atari ibijyanye na formula gusa; ni ibijyanye no gupakira. 'Irashobora ' umutungo wabo wingenzi. Dore uko bakoresheje gupakira kubaka ingoma ya miliyari y'amadorari.

'Amashusho agaragara ' - Ibikoresho bya Aluminiyumu nk'ikiranga

Ibinyobwa byingufu gakondo akenshi bifashisha amashusho atera - amabara yijimye, imirongo ityaye, hamwe na 'igitsina gabo '. Alani Nu yahinduye inyandiko mu kuvura ibyabo aluminiyumu yihariye irashobora kwerekana imvugo.

• Guhindura ubwiza: Basimbuye grit nubuntu, bakoresheje palettes zifite imbaraga nka pisine ya pastel, icyatsi kibisi, na pisine ya iridescent.

• Kwita Izina: Aho gukoresha uburyohe rusange, bakoresheje amazina akangura nka 'Strawberry Sunrise ' na 'Dream Float, ' bashiraho amarangamutima binyuze mubipfunyika.

Dufata: Ibinyobwa bigezweho bipfunyika byarenze uruhare rwarwo nk'icyombo gusa. Nkumuyobozi wambere utanga aluminiyumu irashobora gutanga serivise nyinshi, dufasha ibicuruzwa kuva kuri 'kwiyambaza imikorere ' kugera kuri 'amarangamutima yumutima.

Gupakira nka 'Ifaranga Ryimibereho ' kugirango Gukura kwa virusi

Alani Nu yumva ko Gen Z hamwe nabagore Millennial bifuza ibintu bisangiwe. Isohora ryabo ibihe, nka Halloween-ifite insanganyamatsiko 'Umupfumu w'abapfumu, ' yahinduye isahani ikintu cyegeranijwe cyatumaga abantu benshi basezerana ku mbuga nkoranyambaga.

Ku binyobwa bishobora gukora, iyi ngamba isaba uburyo bwo gutanga amasoko menshi:

1. Umusaruro woroshye: Ubushobozi bwo gutunganya mato mato, ntarengwa-ntarengwa ikora nta guhungabanya ubuziranenge.

2. Kwihutisha Prototyping: Kuzana ibitekerezo bishya kumasoko vuba kugirango ufate ibihe byigihe.

Iyo gupakira bihindutse 'ifaranga mbonezamubano, ' abaguzi ntibanywa ibicuruzwa gusa; barayiteza imbere.

Kubaka ibicuruzwa bingana binyuze mubisubizo bitunganijwe

Alani Nu ntiyahagaze ku binyobwa bitera imbaraga. Bakomeje 'umuryango wumva ' hejuru yifu ya proteine ​​nudukoryo, ariko aluminiyumu gakondo irashobora kuguma ibendera ryabo 'inanga. '

Uku gushikama kurema 'ingaruka za halo ' kumurongo wibicuruzwa byose. Nkumufatanyabikorwa wawe wo gutanga, dutanga ibirenze ibyuma gusa; dutanga ibisubizo byuzuye byo gupakira :

• Ubunararibonye bwa Tactile: 'snap ' yo gukurura-tab hamwe na premium irangiza yumubiri.

• Kuramba: Gukoresha 100% bitagira ingano bya aluminiyumu kugirango uhuze ibyifuzo bya ESG kubaguzi ba kijyambere.

Uburyo bufatika bwo Kwamamaza Ibinyobwa Bivuka

Alani Nu yerekana ko ikirango cyatsinze gisaba gupakira ibintu bifatika, amarangamutima, kandi byihuse.

Waba uri inyenyeri izamuka mumwanya wibinyobwa bikora cyangwa umukinnyi washyizweho ushakisha pivot, umufasha wawe wo gupakira ni umufasha wawe wingenzi. Nkibinyobwa byinzobere bishobora gukora, twiyemeje gufatanya kubaka agaciro kawe:

• Gucapa-Gukata Icapiro: Dukoresha amabara 8-asobanura neza icapiro kugirango tumenye neza ko aluminiyumu yawe ishobora kugaragara ku gipangu cyuzuye abantu.

• Isoko rinini: aluminiyumu yacu irashobora kugurisha ibikorwa remezo byinshi bifasha iterambere ryawe kuva kugeragezwa kugeza kwaguka kwisi.

• Eco-Guhanga udushya: Dutanga ibikoresho byoroheje hamwe na BPA-NI ibifuniko kugirango ejo hazaza hamenyekane ikirango cyawe kirwanya amategeko agenda ahinduka.

Witegure kubaka ikirango cyibinyobwa cya miliyari itaha?

Reba neza ibisubizo byapakiwe ibisubizo byateguwe kugirango bigerweho neza kandi birahemukira abaguzi.

Urashaka ko ntanga ibisobanuro birambuye bya tekiniki kuri 250ml cyangwa 330ml ya slim yamashanyarazi kugirango igufashe gutangira icyiciro cyawe?