Ukukhiqizwa kwelebula yangasese yelebula kuyingxenye ekhulayo ngaphakathi kokudla nokuphuza imboni, okuvumela izinkampani ukuthi zikhiqize iziphuzo ezihlukile, ezinophawu ngaphandle kokudinga indawo yokukhiqiza. Le modeli yokukhiqiza ivumela amabhizinisi, osomabhizinisi, kanye nabathengisi bemakethe yemakethe ngaphansi kwamalebuli abo, bafaka abakhiqizi beqembu lesithathu ukuphatha uhlangothi lokukhiqiza. Ngokuthandwa kwayo okukhuphukayo, ukufakwa kwamalebula wangasese kube yindlela ebalulekile yemikhiqizo ukungena ngokushesha emakethe futhi kubiza kahle, enikeza konke kusuka emanzini kanye neziphuzo ezikhethekile.
Ukuqonda ukukhiqizwa kwelebula wangasese
Ukukhiqizwa kwelebula yangasese kufaka phakathi ukusebenza nezinkampani ezivela eceleni eziphatha ukukhiqizwa kwesiphuzo ngenkathi uhlobo lomkhiqizo lunakekela ukupakisha, uphawu kanye nokumaketha. Le ndlela ilungele amabhizinisi afuna ukunikela ngomkhiqizo wangokwezifiso ngaphandle kokuhola kwendlu. Umenzi, evame ukubonakala ngokukhiqiza izinhlobo ezithile zeziphuzo, enika ama-brand brand ukuthi athenge ubuchwepheshe bezimboni nezinqubo ezihleliwe. Namuhla, izinketho zangasese zelebula ziyatholakala cishe kuzo zonke izinhlobo zesiphuzo, ukusuka kukhofi kuya ku-organic ujusi ezindaweni ezinempilo, kuphendula isidingo sabathengi sokwehlukahlukana.
Izinzuzo zokukhiqiza isiphuzo selebula wangasese
Enye yezinzuzo eziphambili zokukhiqiza ilebula yangasese yikhono lokulawula izindleko ngenkathi kwandiswa inzuzo. Ngaphandle kwesidingo sokutshala imali ezikhungweni zokukhiqiza noma abasebenzi abakhiqiza, izinkampani zingagxila emizamweni yazo ekwakheni uhlobo lomkhiqizo, ukukhetha ukunambitheka komkhiqizo, kanye nokwehlukanisa umkhiqizo wabo ngokupakisha nokumaketha. Ngokwengeziwe, inika amandla isikhathi esisheshayo semakethe njengoba imikhiqizo akudingeki ikhathazeke ngokusetha nokugcina ingqalasizinda edingekayo ekwakheni. Ukulebula kwangasese kuhlinzeka ngamabhizinisi aguquguqukayo wokuhlola imikhiqizo ehlukene noma ukunambitheka njengoba izitayela zemakethe zivela, zibanikeze umphetho onamasu embonini oqhubekayo wokuncintisana.
Izinhlobo zeziphuzo zangasese zelebula
Iziphuzo zangasese zangasese zihlanganisa izinhlobo eziningi zemikhiqizo. Uhlobo ngalunye lunezidingo kanye nokucatshangelwa kwalo okuhlukile.
Iziphuzo ezingezona zotshwala : Lesi sigaba sifaka izinketho ezifana ne-soda, amajusi, itiye, iziphuzo zamandla, namanzi anamabhodlela. Iziphuzo ezingezona zotshwala zinikeza isikhalazo esibanzi nokuguquguquka kwama-flavour amaphrofayli kanye nezithako ezigxile empilweni.
Iziphuzo ezidakayo : Ukulebula kwangasese kufinyelela eziphuzweni ezidakayo, njengobhiya, iwayini nemimoya. Imikhiqizo ephishekela le ndlela ivame ukudinga ukuzulazula kwimithetho eqinile nezindleko eziphakeme zokukhiqiza kepha zingabonakala ngamaphrofayili we-flavour ahlukile kanye nomkhiqizo.
Iziphuzo ezisebenzayo nezinempilo : Abathengi abanolwazi lwezempilo bafuna ukufunwa kweziphuzo ezisebenzayo, njengamaprotheni athutheke, izibhamu ze-Wellness, kanye nama-herbal ty. Lesi sigaba sivumela ama-Brands ukuthi abheke ukuqina kanye nezindlela zokuphila kahle, ahlose ukufuna ukwakheka kwabantu okunempilo.
Izingxenye ezisemqoka ekuqaliseni uhlobo lwangasese oluyisiphuzo
Ukwethula ngempumelelo isiphuzo sangasese sangasese kuqala ngocwaningo lwemakethe oluphelele. Ukuhlonza i-niche emakethe kubalulekile ngokuqoba isikhala phakathi kwabaqhudelana. Isibonelo, ucwaningo lungembula isidingo seziphuzo zamandla ezi-organic, i-niche enikezela indawo yomkhiqizo ogxile empilweni, oqhubekayo. Ukuhlaziywa Kwengincintisana kusiza ekuqondeni izikhala zemakethe, okuthandwa kwamakhasimende, kanye namasu amanani angaba khona. Ngokuchaza isiphakamiso senani elihlukile, izinhlobo zemikhiqizo zingazihlukanisa, kungaba ngezithako zemvelo, ukunambitheka okuxakile, noma izindlela zokusimandla.
Ukukhetha umkhiqizi welebula wangasese
Ukuthola umlingani okhiqizwayo ofanele kungenye yezinyathelo ezibucayi kakhulu ekuqaliseni uhlobo lwangasese olunesiphuzo. Abakhiqizi bahluke amandla okukhiqiza, indawo, ubuchwepheshe kanye namazinga ekhwalithi, ngakho-ke izinhlobo zemikhiqizo zidinga ukuhlola ngokucophelela izinketho zabo. Ezinye izinto ezibalulekile zifaka izitifiketi zomkhiqizi, amandla abo okuhlinzeka ngezinsizakalo zocwaningo nezothuthukiswa (R & D), kanye nokuhambisana kwazo ngemithetho yokudla nokuphepha. Ngomlingani ofanele, ama-Brands angathola ukufinyelela engcebweni yolwazi ekwakhekeni nasekuhlolweni, eqinisekisa ukuthi umkhiqizo wabo awuhlangabezana namazinga asezingeni kodwa futhi umi emakethe.
Ukwakheka kanye nokuthuthukiswa kweresiphi
Ukwakheka kwesiphuzo kuyinhliziyo yesikhalazo sayo. Imikhiqizo ingakhetha kusuka kuzifiso zokupheka, lapho umkhiqizo uhlukile ngokuphelele ekucacisweni kwabo, noma ukwakheka okujwayelekile, lapho kusetshenziswa khona iresiphi efakazelwe. Izakhiwo ngokwezifiso zibandakanya ukusebenzisana okusondelene nethimba le-R & D le-R & D ukudala ukunambitheka okuhlukile, ukuthungwa, kanye nephrofayili yokudla okunempilo. Ngeziphuzo zezempilo nokuphila kahle, izinhlobo zemikhiqizo zingagxila ezithandweni zemvelo, ngenkathi iziphuzo zamandla zingagcizelela ukuhlanganiswa kwe-caffeine namavithamini. Ukulawulwa kwekhwalithi kudlala indima ebalulekile lapha, njengoba ukuqinisekiswa ukungaguquguquki ku-batch to batch kubalulekile ekwakheni ukwethembana kwabathengi kanye nokwethembeka komkhiqizo.
Ukupakishwa nokufaka uphawu
Idizayini yokupakisha ibalulekile ekulebula kweziphuzo zangasese, ngoba imvamisa inquma ukukhanga kweshelufu womkhiqizo kanye nobunikazi bomkhiqizo. Imikhiqizo ingakhetha ezinhlotsheni ezahlukahlukene zokupakisha, kufaka phakathi amabhodlela, amathini, amabhokisi, kanye nezinye izindlela ze-eco-friendly. Lapho kukhethwe ifomethi yokufaka, isinyathelo esilandelayo ukufakwa kwelebula Ukupakisha nokufaka uphawu kuvame ukuba ngamaphuzu okuqala wokuxhumana nabathengi, okwenza kube kubalulekile ukudala umbono okhumbulekayo.
Ukuzulazula Izidingo Zokulawula Nokuhambisana
Umkhakha we-BEVAGE ulawulwa kakhulu, futhi ukuhambisana nemithetho akunakuxoxiswana ngezinto zangasese zelebula. E-US, i-Food and Drug Administration (FDA) yengamela imithethonqubo yokuphuza kakhulu, ukuqinisekisa ukuthi imikhiqizo iphephile kubathengi nangokuneleli. Iziphuzo ezidakayo zinezidingo ezengeziwe zokulawula, kufaka phakathi imithetho ethile yokulebula nokusabalalisa. Brands kudingeka zisebenze ekuqondeni lezi zidingo futhi zisebenzisana eduze nomenzi wazo ukuqinisekisa ukuthi imikhiqizo yazo ihlangabezana nawo wonke amazinga asemthethweni, asiza ekugwemeni ukukhumbula okubizayo nezinhlawulo.
Ukulawulwa kwekhwalithi nesiqinisekiso
Ukugcina amazinga asezingeni eliphakeme kuwo wonke ama-batch okukhiqiza kubalulekile ukuthola ama-laenet brand. Izindlela zokulawula ezisezingeni elifanele ziqinisekisa ukuthi umkhiqizo unambitheka, ubukeka, futhi unuka ngokufanayo ngokuqhutshwa ngakunye. Lokhu kuvumelana kwakha ukwethenjwa kwabathengi futhi kungathuthukisa idumela lomkhiqizo. Abakhiqizi bavame ukusebenzisa amasheke asezingeni eliphakeme ezigabeni ezahlukahlukene zokukhiqiza, kusuka ekuhlolweni okubonakalayo okungavuthiwe ukuze kuqedwe ukuhlolwa komkhiqizo, okuqinisekisa ukuphepha, ukunambitha, kanye nokuhambisana namazinga okulawula. Ukuqalisa ukuqinisekiswa kwekhwalithi okuqinile kusiza ekuboneni izinkinga kusenesikhathi, kunciphisa ubungozi bemikhiqizo enesici efinyelela emakethe.
Ukuphathwa Kwezinto Zokuphakela Nokuhlinzekwa Kwezinsizakalo
Ukuphathwa kwama-Logistics kanye nokuhlinzekwa kwezidingo kukhona ama-backbones anoma yiluphi uhlobo lwesiphuzo oluphumelelayo. Lokhu kufaka phakathi ukuphathwa kokugcina kanye nokusungula ukuphathwa, ikakhulukazi kwimikhiqizo enemikhiqizo yezikhathi ezithile noma ephezulu. Ukusebenza nge-Supply Supply Chain kusiza ukusatshalaliswa kokuhamba kwabathengisi, iziteshi ze-e-commerce, nabanye abasabalalisi, ukuqinisekisa ukulethwa okufika ngesikhathi kanye nokunciphisa izindleko. Imikhiqizo kufanele icubungule izinto zokuhamba nokugcina izidingo zomkhiqizo wazo, njengoba iziphuzo zivame ukudinga ukulawulwa kwezinga lokushisa nokuphatha okuphephile ukugcina okusha nekhwalithi.
Ukumaketha nokwethula umkhiqizo wakho wesiphuzo
Ukuthola ukunakwa kwabathengi, uhlelo lwezentengiso lwangempela lubalulekile. Imikhiqizo Yeziphuzo Eyimpumelelo Ivame ukuthembela ekuthengisweni kwedijithali, kufaka phakathi abezindaba zenhlalo, ukubambisana kwabanenyancintiswa kwegazi, kanye nokukhangisa okuhlosiwe. Ngaphezu kwalokho, ukubambisana kokwakha nabathengisi kanye nabathengisi kungasiza ukukhulisa ukubonakala ezitolo ezibonakalayo. Ukuba khona okuqinile kwe-inthanethi, kufaka phakathi iwebhusayithi kanye neziteshi zemidiya yezenhlalo, kunikeza ukuthembeka futhi kuvumela ama-brand ukuxhuma nabathengi ngqo, akhuthaza ukwethembeka nokuzibandakanya.
Ukuhlaziywa kwezindleko kanye nokuhlelwa kwezezimali
Ukwethula umkhiqizo wesiphuzo wangasese wangasese kubandakanya izindleko eziningana eziphambili, njengokukhiqiza, ukupakisha, kanye nezindleko zokumaketha. Uhlelo olunzulu lwezezimali lubheka lokhu kutshalwa kwemali kokuqala futhi kuklanyelwe imali engenayo yesikhathi esizayo kanye nemishado yenzuzo. Imikhiqizo kufanele futhi ibe nezindleko eziqhubekayo, njenge-Warehousing, ukusatshalaliswa, kanye nokulawulwa kwekhwalithi, okuthinta isabelomali sonke. Ukuqonda ukwakheka kwezindleko nokubeka isu lentengo kusiza ukubeka umkhiqizo oncintisana ngenkathi uqinisekisa inzuzo.
Izinselelo ezijwayelekile ekukhiqizweni kwe-Label Beverage yangasese
Ngenkathi ilebula yangasese ilebula enikezela ngezinzuzo eziningi, izinhlobo zemikhiqizo zingabhekana nezinselelo njengokubambezeleka kokukhiqiza, izindaba zokusungula, kanye nokungafani kokulawula kwekhwalithi. Ukuzivumelanisa nokushintsha izimfuno zabathengi kungaba yingesinye isithiyo, ikakhulukazi njengoba izitayela ziguqukela emikhiqizweni enempilo kanye nokuzinzile. Imikhiqizo inganciphisa lezi zinselelo ngokukhetha ozakwethu abakhiqizwayo abathembekile, bahlale bevuselelwa ezitayeni zemakethe, futhi balondoloze indlela eguquguqukayo eminikelweni yomkhiqizo.
Ukugcina
Ukuqala i-Label Beverage Brand yangasese kuyithuba elinamandla lamabhizinisi ukungena embonini yesiphuzo ngomkhiqizo oyingqayizivele. Ngokusebenzisana nabakhiqizi abanolwazi, ukuchaza ubunikazi bomkhiqizo ocacile, kanye nokunamathela kumazinga wekhwalithi kanye namazinga okulawula, amabhizinisi angafinyelela zombili inzuzo nokuthembeka kwabathengi. Ngecebo elifanele kanye nokuzibophezela kwekhwalithi, ukukhiqizwa kwelebula yangasese yelebula kunikeza indlela yemikhiqizo emisha ukuze ikhule futhi iphumelele emakethe yokuncintisana.
Amazolumbo
Yiziphi izindleko zokuqala zokuqala ilebula elizimele lelebula?
Izindleko zokuqala ziyahlukahluka ngokuya ngohlobo lwesiphuzo, ukupakisha, namasu okukhangisa. Ngokwesilinganiso, amabanga okutshala imali aqhamuka ezinkulungwaneni ezimbalwa kuya kumashumi amaningi ezinkulungwane zamaRandi.
Ngabe ngidinga ukuvunywa kwe-FDA nge-Label Beverage yami yangasese yelebula?
Yebo, zonke iziphuzo ezithengiswa e-US kumele zihambisane nemithetho ye-FDA ukuze iphephe kanye nokulebula. Abakhiqizi bavame ukusiza ekuqinisekiseni ukuhambisana.
Kuthatha isikhathi esingakanani ukwethula isiphuzo sangasese sangasese?
Umugqa wesikhathi ungasukela ezinyangeni ezimbalwa kuya konyaka, ngokuya ngobunzima bomkhiqizo, ukuhambisana nokulawula, kanye nokusebenza komenzi.
Ngingakwazi ukuthengisa iziphuzo zangasese zangasese?
Yebo, kepha ukuthengisa utshwala kubandakanya izinyathelo ezengeziwe zokulawula, kufaka phakathi amalayisense nokuhambisana nemithetho yezwe neyenhlangano.
Kungenzeka yini ukushintsha ukwakhiwa ngemuva kokwethulwa?
Yebo, ama-Brands angaguqula ukwakhiwa okusekelwe kwimpendulo yemakethe, yize le nqubo ingadinga ukuhlolwa okusha kanye nemizamo yokuhambisana nokulawula.
